If you are in the process of starting up a blog for your business or developing a blog, the most basic answer you should ask yourself is “What topics should I write about?”
Marketing with your blog (Social Media Marketing), requires that you always write content that your clients/customers will find interesting.
Most blogging journeys begins by choosing the topics that your targeted audience will want read and that you enjoy to write about.
Write titles for your blog posts that will get your readers attention. The title of your blog posts is most likely the first thing people will read and notice about your blog in search engine results, Blog Aggregators, Social Media channels (Web 2.0) and feed readers.
To write the best and most effective topics, always answer these 3 questions.
- Whom are you writing to?
- What are they interested in?
- Why are you writing?
Whom are you writing to?
This will be your targeted customer. Do you only want to reach people locally or internationally? What interests your targeted customer?
Do some research and look at other similar blogs in your industry. See what they are writing about and how they construct their blog titles and content. The best tips about blogging will usually come from other bloggers.
What are you interested in?
Write about a topic that you are knowledgeable and passionate about. It should always be a subject that your targeted customer is interested in.
To get the best results, focus on a narrow niche and yet broad enough so you can write for a long time and still not run out of things to say.
Why are you writing?
By writing interesting and informative content that your readers find useful, you are branding yourself as the expert in your field. By doing this you can attract new customers, improve your search engine rankings or promote your services and products. There must always be one primary objective to create a focus on what you write.
Now you are ready to select and create your blog topic. Remember to always write about topics that will reach people before they make the buying decision.
As an example, if you own a travel agency, you could write a blog about the travel destinations that you are promoting. People will generally start thinking about the destinations before thinking about the hotel accommodation, flight tickets, etc.
Why don’t you promote this information via your blog? This could be a great way to get people to make the buying decision.
Leave a comment below if you require more information regarding Blogging or Social Media Marketing.