The Corporate Branding & Social Media Forum is taking place on 24th– 25th April, 2013 at The Monte Casino Conference Centre. The goal of this forum is to help attendees understand how to build brand value and establish uniqueness in the marketplace; learn how to align your brand with social media and understand how to connect your brand with tomorrow’s customers.

WSI OMS owner and internet marketing expert Francois Muscat will be presenting at the conference.

In today’s competitive marketplace with new products entering every day, companies need to bring new ideas of branding to differentiate themselves from others. I’m going to be discussing something that every business owner should be interested in – how to build brand value and establish uniqueness in the marketplace. I’ll be giving practical advice on how companies should build their brand a diffused and confused marketplace, understand what customers are looking for and develop a point of difference in the way customers perceive their brand,” says Francois.

One of the other topics that Francois will be discussing is how to develop a unified brand message across all communications channels.

“Having a consistent message may sound easy, but developing and delivering a unified message involves the close coordination of several different departments in a company,” comments Francois.

Some of the other speakers you can look forward to seeing at the event include Gabriella Alberoni-Damon (Brandgurus), Richard Simmonds (Gratitude, NewBrandYou), Suzanne Little (Quirk) and Nick Bedford (Ogilvy Public Relations).

Live blogging and tweeting

We will be live blogging the presentations on and we will also be tweeting at the event. You can follow the #SocialBrand13 hashtag on Twitter to stay up to date with presentations and topics.