When your company’s content marketing strategy has been running for a significant amount of time, it becomes more difficult for your copywriting to stay fresh and interesting. Because you have to produce a large amount of quality content on a regular basis in order to keep or improve your rankings, it’s not surprising that coming up with new ideas can be a struggle.
One source of inspiration that many companies are missing out on is their customer base itself. After all, these are the people that you are trying to attract and engage with, so why not ask them exactly what they’re looking for? This will take a lot of pressure off your copywriters while generating interesting content that your consumers will love.
Here’s what you should do:
- Use social media. Social media has become the fastest way to reach the highest amount of people effectively, so why not use your Twitter, Facebook, Google+ and LinkedIn accounts to personally contact your customers and ask for their feedback – you might be surprised at what you’ll get back, as people really appreciate being asked for their opinions!
- Look at your company’s FAQs. All companies receive queries on a daily basis via the phone, email and posted to your website. Looking through these questions can give you some helpful topics to address in your upcoming content.
- Track what happens on your website. If you have a ‘Search’ button on your website, it would be a great idea to see what people are typing in and looking for on your website. This will give you a good idea of what content is popular, if people are finding what they are looking for and how your content can get them these results.
- Ask them yourself. If you have a business that interacts with clients in person on a daily basis, be sure to ask them a few questions about what they would like to see on your website or know about your company. You can easily do this through a simple survey by your tills or even by simply chatting with customers – they will definitely appreciate your concern and involvement with their needs!