Copywriting is an important component of your website – the content is what search engines use to deliver results and it’s what attracts new or repeat visitors. Your website’s content should clearly express your message and you want visitors to your site to be able to find the information they need quickly and without confusion. If the content on your site isn’t clear, there’s a good chance a visitor will click over to another page or simply do another search.
At WSI we have a team of copywriting professionals who will work with you in order to identify your target market, relevant keywords and create content for your site that’s designed to bring in traffic and new visitors. Keeping your website updated with credible information is an excellent way to reach potential customers on the internet.
WSI’s copywriting process includes the following steps:
- Identify your target market and determine who you want to reach with your content.
- Identify keywords to use in the content that will help increase traffic and improve search engine results.
- Create quality content filled with relevant keywords.
- Continually replenish your website with new content, usually on a monthly basis.
- Analyse your website’s performance and record improvements and make necessary changes.
Part of the copywriting process is keeping your website’s content current, and we will add relevant content to your website on an ongoing basis, generally monthly, in order to increase the overall quality of your website. By constantly adding new content it increases your website’s position in search engine results and increases the chances of attracting new visitors.
With millions of websites in existence and more being created every day, the competition is fierce and you need to have a solid internet marketing plan in place in order to stay above the competition. WSI is ready to help you make sure your website stands out from the rest.
To learn more about our copywriting services, please contact us today!