A content marketing strategy is great, but getting the actual writing part right is a bit of a skill. If you have already committed to blogging and posting in 2019, make sure you avoid some of the pitfalls that many writers and bloggers fall into:
- Sounding Like A Robot
Maybe the topic you are writing about is very corporate and not at all fun, funky or funny. That does not mean you have to sound like a robot. If you are not familiar with the topic and are doing research online, consider listening to a few podcasts or watching a couple of YouTube videos on the topic. The best way to write naturally is to write the way someone speaks, so hearing about a topic you are researching instead of reading corporate articles and reports can help you to sound less stiff and formal.
Nothing is as boring as reading clichés in writing. One cliché that we often read in blog posts related to digital marketing is “in this day and age”. Nobody needs to read that. Other clichés include “tantalise your taste buds” and “stuck between a rock and a hard place”. If you are on a roll with your writing, it can be tempting to use these tried and tested sayings, but rather spend a bit of extra time coming up with a new way to get your point across.
- No Subheadings
People do not want to read long bodies of text online if it is not formatted in a digestible manner. Use subheadings and bullet points to break up your text so that people can skim the content to find what they are looking for.
Need help with your content marketing? Then contact WSI OMS today.