What’s the point of creating epic content if you don’t actually put in the effort necessary to promote it? When it comes to content marketing, there are three phases that need to be completed in order to ensure success: brainstorming, content creation and publishing and, finally, content promotion. Below, we investigate the top 3 tools that you can utilise in order to draw attention to your content without having to spend a fortune in the process.


Outbrain is an exciting content promotion tool that places your content on some of the website’s top publishers’ websites. It works on a pay per click basis and is an excellent way in which to draw attention to your best pieces. If you want to gain access to even more publishing outlets, you might also want to consider signing up for Taboola, which works very similarly to Outbrain.

Hootsuite Amplify 

Want to encourage your employees to start sharing your company content (and make it really easy for them to do so as well)? If so, Hootsuite Amplify is a good option. It makes it possible for you to keep track of who is sharing your content the most often, too. Unfortunately, this tool doesn’t come cheap. If you’re looking to save, you might want to try Circulate.it instead, which is slightly more gentle on the bank account!

Social Warfare 

This handy WordPress plugin is a must if you want to make it as simple as possible for people to share your content on social media marketing platforms such as Facebook, Twitter etc. It allows for people to share the content on their profiles with just one simple click!

Looking for more ways in which to improve your content marketing efforts? Look no further than WSI OMS. As a leading online marketing company offering a diverse selection of services, we’ve got your business covered from all angles! Get in touch with us today to learn more.

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