A content marketing strategy is the core foundation for any internet marketing campaign. Optimized informative content can connect you with your readers enabling them to interact and ultimately convert them into a follower or a customer. Good content is what connects you with the search engines.
All forms of online marketing requires a content strategy to reach your targeted audience and to communicate your message. The more complex your marketing campaign is, the more important it is to develop a unified content marketing strategy. Your content marketing campaign should should consist of blogging, social media, press releases, video postings, article marketing, email and traditional media as the channels to publish your content on.
Good quality content should always be developed for two audiences; search engines and visitors. Search engines helps to attract readers and is a great source for website traffic. Once your visitors arrives you need to keep them reading on, take action, engagement, provide value and guide them towards certain goals.
Find below a couple of tips to help you with your content strategy.
Your content should have a clear message and purpose
Your content should not just consist of basic information. Include your values, voice, tone and legal or regulatory concerns on it. What are your business requirements, branding, communication and conversion goals?
The easiest way to target a specific market is to is to look at their needs and to break them up into groups. This will also help you visualize how to best communicate and reach each niche seperately. What topics and answers are being search for by each group?
Select the channels you will be using for the distribution of your content. Usually, each channel will have a different purpose and will reach a different demographic as stated above. Blogs and social media are meant to be informational and branding while websites are expected to promote and sell.
Include all the relevant keywords you want to target in your content. Also include a linking strategy to promote your blog or website. You can integrate images and video into your plan. Social media links are powerful in driving organic search engine rankings. Your organic SEO effort will be much more effective if you apply SEO across all media channels.
Content marketing is still considered one of the best ways to promote your services, products and values.
Leave a comment below if you require more information regarding content marketing.