There is no way you can cheat Google’s algorithm – you have to add valuable content into you website on a regular basis in order for it to achieve a high ranking on popular Search Engines like Google. Googlers talk about the ‘100 page content website‘. This is because the Internet is the Information Superhighway and generally the more useful and interesting content a website has, the more traffic it will harness, and the more successful it will be.

But what does writing good, traffic-pulling content entail? Firstly, you need to keep your content original. Like I said in the beginning, you can’t cheat Google’s algorithm and it will quickly pick up on duplicate content. And I don’t want to even get into nightmares like copyright infringement. Secondly, make sure your content is relevant to your industry. People will only get irritated if they arrive at your site looking for information about Aston Martins and you have given them an article about vacuum cleaners. Thirdly, write your content in a conversational tone. This will help you to come across as approachable and well-informed about your area of expertise. Finally, don’t rely on spellcheck to assess your content articles. Always gets someone to proofread it before it is published on the Web. Nothing reflects worse on a company then poor spelling and shoddy grammatical errors.

Remember, although it requires a little effort, it is certainly worth it. The more content articles you add to your website, the more chances you have of targeting the long-tail keywords that people are searching around your product or service.

I hope this shows you that Content Marketing truly is King