Inbound Marketing assumes you’ll gain followers online by providing a constant source of valuable content for them. However, writing content for the Internet is easier said than done and it takes time to build an online reputation as a thought leader in your industry.
Only you know your audience well enough to know what they would consider as valuable information. But what kind of information constitutes valuable content? Look at the 3 points below and decide which one rings true with your organisation:
- Having the CEO engage with the man-on-the-street via a Blog or Social Media account
- Using a combination of humour and industry-related content as a way to keep people interested
- Publishing pricing information when no other competitors share that kind of information
Below are a few things you can try when you’re creating content for the web.
Shake Things Up
If you’re going to shake things up and get noticed for your content then you’re going to have to do a few things that are different (even out of the ordinary) to others in your industry. Address an unpopular topic and help people solve it. If there are problems with what your industry is selling then someone will be looking for a solution.
Be a Risk Taker
Don’t be afraid to take a different approach. Before you publish content that could damage your reputation/business, ensure the worst case scenarios aren’t bad at all. Then go about creating content that causes a stir but will cause people to sit up and take notice.
Speak to your Audience in their Language
Make sure your Content speaks to your audience in a language they can relate to. And by that I mean you should stray from high-tech industry jargon. Create content that appeals and encourages conversation among your followers.
Finally, remember that people that are searching online want to be informed as well as entertained. If you get your Content Marketing right a few times, people will notice, remark and spread the word.