Content marketing is often referred to as an art – an art that takes a lot of trial-and-error to get right. What works for one company may not generate the same results for another. However, having said that, there are a few common challenges that almost all content marketers will be faced with at some point or another. Below, we take an in-depth look at these challenges, as well as provide advice on how to overcome them.
Keeping Content Fresh and Interesting
After a couple of months of writing content for your brand, it can prove tough to come up with fresh, new ideas and approaches to successfully engage with your audience. The solution to this challenge is to look for a new perspective. Instead of only involving your content team in the brainstorming sessions, get the entire office involved. Or, better yet, reach out to your audience itself and use your content marketing efforts to start telling real customer stories.
Successfully Inspiring the Audience
Have you been noticing a decline in audience engagement? The reason for this is likely that you have been focusing too much on product-oriented content and social media marketing strategies. Instead, start focusing more on your audience, what they want to read, as well as any problems that they may be experiencing – and provide them with a solution! As already mentioned, telling real customer stories is also a great way in which to inspire and motivate your audience to take notice of your brand.
Not Having the Resources
Do you simply not have a large enough team or the right in-house resources to produce the level of content that you feel your business deserves? The best solution to this problem is to start outsourcing your content requirements to an online marketing agency. An agency will have the experience and industry know-how necessary to generate the results that you are hoping for.
Here at WSI OMS, we are a reputable digital marketing company specialising in everything from content marketing to SEO, web design and everything in between. Contact us today for more information about our range of services.