A business blog is a powerful way to build trust, credibility and to brand your business as the industry experts in your niche market. Adding a business blog to your existing website can drastically improve your organic search engine rankings by adding fresh regular keyword rich content.

If you have decided to add a blog to your website you will have a couple of choices. Which blogging platform will you be using? Do you want your blog on a sub domain of your website adding value to the whole domain or on a dedicated domain?

Which blogging software to use?

There is a couple of options available in regards to choosing a stable blogging platform for your business blog. Find a few below.

Blogger: Blogger is owned by Google and it is free. This is a nice blogging platform for the beginner blogger. The hosting is free and it is done on blogspot.com. The set up of your blog on this platform is quick and easy. The only drawback to this is that it is very limited to customization because it is hosted on a separate location from your website.

WordPress.com: WordPress.com features a similar service as Blogger where you can create a blog on the WordPress.com domain that is hosted for free. You can select any themes that are available on WordPress.com to use on your blog, together with a couple of other options. This is a great tool to start a blog for people with a limited budget.

WordPress.org: WordPress.org offers a free open source blogging platform that you can download and run on your own hosting account. You have complete control and customize blog functionality. You can install any third-party plugins, themes and features on your WordPress blog. This is more difficult to set up than the hosted options explained above, but it offers the best SEO (search engine optimization) results for your website.

My recommendation

I highly recommend using the WordPress.org blogging software because you can host your business blog on the same domain as your website or you can create a dedicated domain for your blog. By adding a blog to your website not only adds keyword rich content regularly to your website but it will attract links from other bloggers as well. Your blog can become a linking magnet.

Your business blog visitors will be attracted as they find your blog posts which are broadcasted to the internet via RSS (Real Simple Syndication) and PubSubHubbub. Search engines will list your blog postings within minutes of publishing the post. Many visitors will come to your blog and then explore your website to see who you are and what you do.