Choosing a domain name for your site is a big deal. Not only does it impact your search visibility, but ideally you will be keeping the domain name for a long time, so you will be building brand equity along the way as well. Here are a few tips to make sure you get it right:
Many companies are shocked to learn that their chosen keyword phrase or even their brand name has already been taken. Before you hit a frenzy, brainstorm a few keyword alternatives that you can use for a domain name. Also consider relevant prefixes and suffixes that you could use. You could end up with something like superfastplumbers.co.za or compellingcopywriterssa.co.za, for example.
Make it different
Your domain name is one of the many things that sets you apart from your competitors. Make sure that your domain name doesn’t closely resemble another company or brand, because you don’t want to confuse searchers.
Make it quick and easy to type
Words that are often misspelled should be avoided. You should also avoid very long URL strings or anything that your users could find frustrating to type into a browser.