Distinguishing good copywriters from average copywriters involves looking at more than just the work that he or she produces. You have to take into account the entire copywriting process from receiving the brief, conceptualising, to the finished product. Attitude and personality to are as important as their writing skill.

These are seven characteristics that make a good copywriter:

  • Creative: They have the ability to approach a copywriting project from many different angles.
  • Smart: They have a distinct curiosity about the world around them and how things work and fit together. They have a hunger for knowledge in any and all its forms.
  • Good Communicators: They are able to express, exactly, the key benefits of a product using only words and pictures. They are intrigued by language and the ability of using words to create an image.
  • Congenial: They understand the needs and struggles in people’s lives and are able to recognise both sides to an argument. They are fascinated by how people’s minds work and what makes them tick.
  • Good Readers: Copywriters are avid readers. They engage in the reading of many subjects and genres. They have a keen interest in the written word.
  • Trendy: They are always on the lookout for the latest trends and happenings in the world, so they can keep up to date.
  • Disciplined: They are experts at multi-tasking. Their ability to think outside the box allows them to take on many projects simultaneously and not miss a deadline.

What should look for when hiring a copywriter?

The first thing you should you look for is a good quality copywriting portfolio. A good copywriter is able to immediately identify and engage with you about your product and start thinking of ideas for different advertising campaigns.