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What to think about when considering a website redesign

Posted by on Jul 28, 2016 in Website Content, Website Design, Website Development, Website Optimization | 0 comments

More than ever, people go online to find out information about products, services, information and reputation checks before committing to a purchase. Every business understands the importance of having a website that fulfills these needs, but don’t always get it right. You need to take a hard look at your website, to see if you’re getting the most out of it and think about fixing it if you are not. It could mean a simple fix, or perhaps a complete revamp, but be

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Eight ways to improve a web page

Posted by on Jul 14, 2016 in Content Marketing, Website Content, Website Optimization | 0 comments

Creating an awesome web page that people will visit again and again isn’t easy, but there are some things you can do to improve your chances. Ultimately, you want your readers to experience a page that is user-friendly and quick to look at, as well as offering something interesting that your readers will pass on to others. Here are eight simple tips to try:Ensure your page loads fastInternet connections are getting faster and faster, but there’s always somet

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Proven ways to increase your website rankings

Posted by on Jun 27, 2016 in SEO, Website Optimization | 0 comments

Explaining SEO to the CEO While millennials find the new language of the digital age easy to grasp, it’s often a bit of a mystery. Search engine optimisation, or SEO for short, is no exception. In fact, because there are no hard and fast rules to fast-track the rankings of your website design and digital marketing strategy, it can seem even more mysterious than most digital concepts. Simply put, SEO is about trying to get your site as high up as possible on Google

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Ten tips for top-notch SEO

Posted by on Jun 16, 2016 in SEO, Website Optimization | 0 comments

Optimizing your content to drive traffic to your website is not rocket science, but there are simple ways to increase your company’s SEO. Here are ten tactics that every online marketer should be using:Stop using meta keywordsGoogle has clamped down on meta keywords, since most people were using them incorrectly. They act as a spam signal to search engines, so are definitely worth avoiding.Focus on main keywords onlyKeyword density no longer has the import

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How to improve your website content

Posted by on Jun 9, 2016 in Content Marketing, Website Optimization | 0 comments

Whether your business is a new start up or big global corporation, your website and its contents can be very instrumental in your success or failure. With so much information readily available online, the competition is stiff, so you need to make sure your website content is geared towards promoting your brand and getting you excellent returns. This doesn’t necessarily mean you need to hire a professional writer or content generator to re-create your website; ther

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Decreasing attention spans affect marketers

Posted by on Apr 28, 2016 in Digital Media Marketing, Website Optimization | 0 comments

There’s probably a deep and profound explanation for it, but the reality is, over the years, the average attention span of internet users has decreased steadily, making your job as a marketer even more difficult. With the typical time people spending on a web page being between 10 and 20 seconds, it’s not a very long time to convince your visitor to buy your product or use your service. Interesting, and quite alarming, studies have shown that the average attenti

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