The internet is continuously evolving, times are changing, and the style of digital marketing and website presentations is constantly changing. Here is a quick way to check if your website needs an updated, modern look that can attract and maintain viewers:When last has your website been updated? Is the same information, in the same style and manner still showing, as when it was first setup? Studies have shown that if your website looks and works the same way it f
There are many different ways to implement a social media marketing strategy. While many businesses focus on growing their online communities organically through shared content, likes and retweets, many companies are realising the benefits of paid advertising. In the SEO world, paid advertising generally refers to Pay-Per-Click campaigns. In social media, Facebook advertising is where the real impact lies. What makes Facebook advertising such a worthwhile venture is
The art of quality, affordable website design and development – Why you need a professional web designer!
Web design is not just about designing a website; it’s about making a customised product that will add value to your brand and facilitate the achievement of your business goals. Your customers need to understand exactly what you are offering them and why they should choose you – and not your competitor. Three reasons why you should opt for a professional web designer:FunctionalityThe two central elements to any business is the interaction between the buyer a
As it is the beginning of a new year, it seems like a great time to take a look into our website design crystal ball and predict what will be the hot trends for 2014! Our list of web design trends for 2014:Flat DesignThis is probably the popular trend in website design. The idea here is to embrace the qualities of the 2D look and shed the drop-shadows and heavy textures that try to make websites look more three-dimensional. The use of tiles as opposed to the mor
This is the question that seems to be on more and more people’s lips. Simply put, it is when the design of websites respond to different screens’ dimensions. Websites that are built to be very responsive will be able to intuitively take note of the width and height of the screen. It will then adjust the web page layout accordingly to best fit the viewable area. Even though responsive web development is mostly used in web layouts, responsive design can also go we
Your ecommerce website won’t be successful if it looks good, but lacks usability. Your web design should ensure that visitors on your site can find what they are looking for with ease, whether it’s information or products. If your website doesn’t draw attention and facilitate easy shopping, people will buy the products elsewhere. Five tips for designing easy-to-use ecommerce websitesKeep it simple: Your web design layout should be simple and self-explanatory