Three Web Design Best Practices for a Fantastic Website

Posted by on Jan 22, 2015 in Website Design, Website Development |

Great web design, with its unique look, functionality and feel is what brings any website to life. It is what makes the site’s visitors want to click around and, if you’re lucky, even bookmark the site for future visits. As any professional website designer knows, a lot goes into the creation of a website and even more to consider when designing the site. For starters, you need to consider the elements of the company’s brand, the appearance and colour schemes of the site, usability considerations, functionality, image compression and screen resolution, browser compatibility and website architecture, etc. After this, other elements come into play such as search engine optimisation and content management, etc. What are the web design best practices? These are only a few of the things to keep in mind when designing a website. However, there are also a few important best practices which are essential to creating a fantastic website:  A compelling layout design: By achieving an attractive layout design in your web design, your visitors’ attention will be arrested. It is really one of the main things that will keep your visitors exploring your site and delving deeper into the pages and information. A great layout design will require the use of basic design principles such as consistent header, navigation elements and logos among the web pages. It should also have a good contrast between the background and text. Balanced use of colours: Using too much colour is one of the best ways to ruin your website’s design. Mismatched colour combinations and too many interactive features are big mistakes to avoid. Use three to four colours to achieve a well-balanced design. Organised content: The look of the site will welcome your visitors but it’s the content that will keep them around. So use common fonts, using consistent font sizes, colours and hyperlink colours. Use an organised presentation of content, making content accessible with the minimal amount of clicks. To learn more about effective and affordable website design, contact WSI OMS today. Please follow and like...

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What to consider before launching your website

Posted by on Dec 25, 2014 in Website Development |

Launching a website for your business is a stressful and meticulous process. There is so much to consider from web design to functionality, links and spelling mistakes. It is vitally important your website is 100% before the launch, as this will be the most prominent feature of your online marketing. It is a good idea to formulate a plan in the same you would for any major undertaking and creating a comprehensive checklist is a brilliant way to make sure your website is flawless before you launch. Components of a well-designed website Content. Spelling and grammar errors will make your business appear unprofessional and sloppy, remember, this will be the first stop in your digital marketing campaign, so ensure all page content is triple checked for utmost perfection. Also be aware of other content such as videos and images. Your website needs to be compatible with all user browsers, both old and new. Responsive websites should be checked across all devices to be sure they look good on smartphones, tablets and laptops across the board. This will have a dramatic impact on the amount of traffic you receive as well the reactions that come from potential clients viewing your web page. Speed and convenience are the currency of the 21st century so ensure your load time is optimised, your links are working, your icons are functioning and your automatic responses are in place for optimal user-friendliness. Search Engine Optimisation. Everyone wants their website to come out tops on search engine results, so always have this phrase in mind. Check your metadata, tags and XML sitemap. Prevent data loss by making sure all your security and backups are in place. Store your passwords in a secure place, have 24/7 monitoring scripts installed and keep a copy of the final website for backup purposes. Be 100% certain your website complies with all applicable laws and regulations before you put it on the net. Find out about cookies, usage rights and terms and privacy policies. Making sure your website is set up to capture data and analytics will provide you with valuable information on how you can improve your digital marketing strategy going forward. Insert analytics codes on your website and sync your Google Analytics accounts. Also create proper funnels and goals in your analytics software if this is applicable to your site. At WSI OMS, our team of qualified experts understand what it takes to create and launch a successful website. We are able to design a digital marketing strategy to suit the individual needs of your business and we guarantee the best results. For expert web design, mobile marketing, social media marketing and more, contact us today. Please follow and...

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What’s changing in web design for 2015? Our experts answer

Posted by on Dec 15, 2014 in Website Design, Website Development |

The world of web design saw a lot of decision changes in 2014 with the release of iOS7 and Windows 8 tablets, causing a rise in the popularity of flat design websites and websites that were far more visually stimulating. At the same time, large landing pages with massive images and strong, yet simple, calls to action became the standard for businesses to market their goods and services in the digital world. In 2015, we may not be looking at an enormous shift in the web design landscape as a whole, but with digital consciousness moving towards creating a unified brand experience for customers across a wider variety of extremely fragmented platforms, content marketing and search engine optimisation among other things are going to become more important than ever.   Five web design predictions for 2015: Nearly flat design. Flat design has become increasingly popular in recent times and will continue to do so in the future due to the fact it is easier to understand, aesthetically pleasing and easier to develop and make responsive. Nearly flat design has a “less is more” approach which will continue to grow in 2015 as it focuses on content and products as opposed to background design elements. Micro UX/Transitions. Paying attention to the smaller details of a site will create a more enjoyable online customer experience. It is the fun, seemingly insignificant features which should not be overlooked in web design going forward. You can create a wonderfully memorable experience with UX effects and transitions. Tiled navigation. More and more sites are implementing preview in the form of tiles and the simple reason for this is that images are more captivating and intriguing than text. Images create the feeling of walking into an actual store and will encourage users to complete a desired action before navigating away from your site. Device agnostic design. It is crucially important going forward that website designs function properly on all devices. With an increase in the use of mobile devices, it is important to consider the amount of screen resolution combinations, input methods, browser capabilities, and connection speeds to create the most enjoyable experience for visitors. Multi-page websites. Smart phones have created a love for scrolling, meaning users prefer to scroll rather than click. It would seem that multi-page web design, which allows users to view all you have to offer in a single page as opposed to clicking and navigating to multiple pages, will give websites more SEO power in the future. At WSI OMS, we offer web design services of a world class standard to ensure the digital face of your brand is up to date and professional. To learn more about our range...

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5 signs your website is just too old

Posted by on Sep 18, 2014 in Digital Media Marketing, Website Development |

The internet is continuously evolving, times are changing, and the style of digital marketing and website presentations is constantly changing. Here is a quick way to check if your website needs an updated, modern look that can attract and maintain viewers: When last has your website been updated? Is the same information, in the same style and manner still showing, as when it was first setup? Studies have shown that if your website looks and works the same way it for over 3 years, it may send out the wrong perception, of the business being outdated and unable to provide the needs the viewer is looking for. A fresher look may give viewers a reason to come back. Does your website still run on a “doctype” browser? Browsers have changed, search engines have changed. Most popular browser types to use are HTML4 or XHTML transitional. Is the layout of your website, a table based layout? A more modern method for layout is CSS. Most businesses make use of this method to define layout, instead of the older versions of <td>tags or <th> tags or <tr> tags. It may also make it more difficult for search engines to pick up your website. Is your website designed to fit any screen? Previously, websites were designed to fit monitor screens of 800 (wide) x 600 (High) resolutions. Modern day gadgets, allows one to view any website on any screen, mobile and desktop. Upgrading to a newer layout and design gives your business a chance in today’s fast paced society of internet users. Does your website make use of a built in flash? Many websites use of video,  JQuery or Javascript layouts, instead of older versions such as flash. Search engines have also evolved in such a way that websites with built in flash layouts are no longer picked up, which lessens the chances your marketing potential. Contact WSI OMS today, a newer approach to digital marketing can be developed for you and see your business into a brighter future. Need help with your digital marketing strategy? Then contact WSI OMS today. Please follow and like...

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Audience targeting: the main feature of Facebook advertising

Posted by on Sep 3, 2014 in Website Design, Website Development |

There are many different ways to implement a social media marketing strategy. While many businesses focus on growing their online communities organically through shared content, likes and retweets, many companies are realising the benefits of paid advertising. In the SEO world, paid advertising generally refers to Pay-Per-Click campaigns. In social media, Facebook advertising is where the real impact lies. What makes Facebook advertising such a worthwhile venture is the fact that you target your ideal customer with ease. With PPC, for example, you’ll be able to appear on the first page of Google when someone types a relevant search term into the search engine, but Facebook has taken this segmentation to a whole new level. You can choose to target anything from location, interests and gender to life events, likes (such as brand connections) and the apps the person uses. No other paid search strategy has this many options, which is why Facebook is particularly useful for marketers and business owners. Besides being able to target specific users, marketers can also create “custom audiences” for the advertising campaigns. These audiences comprise clients that your company already has a relationship with. The real benefit of this is that you can use e-mail addresses, phone numbers, Facebook contacts or even transfer your Google+ contacts to Facebook to set up these audiences. After you’ve set up your target audience and custom audience, you can even create a “Lookalike” audience that lets you target new audiences who have similar characteristics to the audiences you’ve already created. These features are all unique to Facebook, making it one of the most relevant platforms to advertise on. If you need help with your social media marketing strategy, contact us today. Please follow and like...

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The art of quality, affordable website design and development – Why you need a professional web designer!

Posted by on Feb 26, 2014 in Website Design, Website Development |

Web design is not just about designing a website; it’s about making a customised product that will add value to your brand and facilitate the achievement of your business goals. Your customers need to understand exactly what you are offering them and why they should choose you – and not your competitor. Three reasons why you should opt for a professional web designer: Functionality The two central elements to any business is the interaction between the buyer and the seller. The buyer needs a functional platform where they can buy the product and the seller needs a reliable, attractive platform off which to sell it. A professional designer will take both of these aspects into account to create a smooth-functioning product that keeps customers coming back for more. Accessibility This is another field where a professional web designer comes in. By designing your website in a way that it is accessible by the diverse range of Internet enabled devices available today ensures that your clients are able to easily connect with you. The easier it is for them to achieve this, the more likely it is that they will return time and again. Professional designers with expertise in responsive web design will be able to ensure a smooth user experience on smartphones, tablets, desktops and laptops. Efficient and effective This is one of the most important parts of web design, as a slow, cluttered website is incredibly off-putting to online consumers who will quickly move on to your competitors. A professionally designed site will load quickly on any device, be navigated with ease and contain all the relevant information a customer could want. WSI offers website design services that will satisfy all these requirements and more. Contact us today for more information! Please follow and like...

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