There are many different ways to implement a social media marketing strategy. While many businesses focus on growing their online communities organically through shared content, likes and retweets, many companies are realising the benefits of paid advertising. In the SEO world, paid advertising generally refers to Pay-Per-Click campaigns. In social media, Facebook advertising is where the real impact lies. What makes Facebook advertising such a worthwhile venture is
The art of quality, affordable website design and development – Why you need a professional web designer!
Web design is not just about designing a website; it’s about making a customised product that will add value to your brand and facilitate the achievement of your business goals. Your customers need to understand exactly what you are offering them and why they should choose you – and not your competitor. Three reasons why you should opt for a professional web designer:FunctionalityThe two central elements to any business is the interaction between the buyer a
As it is the beginning of a new year, it seems like a great time to take a look into our website design crystal ball and predict what will be the hot trends for 2014! Our list of web design trends for 2014:Flat DesignThis is probably the popular trend in website design. The idea here is to embrace the qualities of the 2D look and shed the drop-shadows and heavy textures that try to make websites look more three-dimensional. The use of tiles as opposed to the mor
This is the question that seems to be on more and more people’s lips. Simply put, it is when the design of websites respond to different screens’ dimensions. Websites that are built to be very responsive will be able to intuitively take note of the width and height of the screen. It will then adjust the web page layout accordingly to best fit the viewable area. Even though responsive web development is mostly used in web layouts, responsive design can also go we
Your ecommerce website won’t be successful if it looks good, but lacks usability. Your web design should ensure that visitors on your site can find what they are looking for with ease, whether it’s information or products. If your website doesn’t draw attention and facilitate easy shopping, people will buy the products elsewhere. Five tips for designing easy-to-use ecommerce websitesKeep it simple: Your web design layout should be simple and self-explanatory
Creating a website from scratch using HTML and CSS coding is all good and well for the experts or those people that have time, but for newbies to the web design world or people without a lot of time, a content management system (CMS) can make a huge difference. A CMS is a programme that helps you create, organise, store and link all the elements (pictures, pages, sounds, etc) of a website – without having to fiddle with any actual coding. Free CMS are available on