5 signs your website is just too old

5 signs your website is just too old

The internet is continuously evolving, times are changing, and the style of digital marketing and website presentations is constantly changing. Here is a quick way to check if your website needs an updated, modern look that can attract and maintain viewers: When last has your website been updated? Is the same information, in the same style and manner still showing, as when it was first setup? Studies have shown that if your website looks and works the same way it f

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Audience targeting: the main feature of Facebook advertising

Audience targeting: the main feature of Facebook advertising

There are many different ways to implement a social media marketing strategy. While many businesses focus on growing their online communities organically through shared content, likes and retweets, many companies are realising the benefits of paid advertising. In the SEO world, paid advertising generally refers to Pay-Per-Click campaigns. In social media, Facebook advertising is where the real impact lies. What makes Facebook advertising such a worthwhile venture is

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The art of quality, affordable website design and development – Why you need a professional web designer!

Web design is not just about designing a website; it’s about making a customised product that will add value to your brand and facilitate the achievement of your business goals. Your customers need to understand exactly what you are offering them and why they should choose you – and not your competitor. Three reasons why you should opt for a professional web designer: Functionality The two central elements to any business is the interaction between the buyer a

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Three of the hottest website design trends for 2014

Three of the hottest website design trends for 2014

As it is the beginning of a new year, it seems like a great time to take a look into our website design crystal ball and predict what will be the hot trends for 2014! Our list of web design trends for 2014: Flat Design This is probably the popular trend in website design. The idea here is to embrace the qualities of the 2D look and shed the drop-shadows and heavy textures that try to make websites look more three-dimensional. The use of tiles as opposed to the mor

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What is responsive web design?

What is responsive web design?

This is the question that seems to be on more and more people’s lips. Simply put, it is when the design of websites respond to different screens’ dimensions. Websites that are built to be very responsive will be able to intuitively take note of the width and height of the screen. It will then adjust the web page layout accordingly to best fit the viewable area. Even though responsive web development is mostly used in web layouts, responsive design can also go we

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How user-friendly should an ecommerce website be?

How user-friendly should an ecommerce website be?

Your ecommerce website won’t be successful if it looks good, but lacks usability. Your web design should ensure that visitors on your site can find what they are looking for with ease, whether it’s information or products. If your website doesn’t draw attention and facilitate easy shopping, people will buy the products elsewhere. Five tips for designing easy-to-use ecommerce websites Keep it simple: Your web design layout should be simple and self-explanatory

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Content management systems make web design easy

Content management systems make web design easy

Creating a website from scratch using HTML and CSS coding is all good and well for the experts or those people that have time, but for newbies to the web design world or people without a lot of time, a content management system (CMS) can make a huge difference. A CMS is a programme that helps you create, organise, store and link all the elements (pictures, pages, sounds, etc) of a website – without having to fiddle with any actual coding. Free CMS are available on

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Using an online form creator

Using an online form creator

Having Google Analytics on a website can give your client valuable information about who’s clicking on which pages, but Wufoo can help you gather more in-depth and personal information about website users. Wufoo is an online form creator that lets you set up any type of poll or forms on websites. The great part of this program is that it has full CSS and XHTML integration, meaning that you don’t need to understand any of the programming behind it (this is probab

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Create a web gallery – part 2

Create a web gallery – part 2

This is the second part of a two-part blog post about creating a web gallery for your website. Be sure to read part 1 before continuing with these steps to create your own web gallery: In the last post, we ended by choosing a destination folder for the website gallery photos and deciding which extension (htm or html) we are going to use. Now that these options have been clarified, you will now have a Banner option, which will require you to provide the name of your

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Slicing images in Photoshop

Image slicing can be used for website design, graphic user interfaces or just getting one big image and splitting it into a bunch of smaller images. This technique will work for Photoshop CS1, CS2, CS3 and CS4. For this example, we are going to be splitting a menu bar (which is usually found at the top of the website) into separate image files: Go to File, New or pres Control + N Select 700 width and 40 Height Add a gradient overlay for a background. This is your b

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