Preventing Common Web Development Missteps

Posted by on Dec 10, 2019 in Website Development |

You’ve recently commissioned a web developer to assist with building your new website. At the face of it, your site is aesthetically pleasing. However, you are not attracting any website traffic or leads. Web development may not be your forte and, furthermore, you don’t necessarily understand the ins-and-outs of what happens behind the scenes, which makes meetings harder. If it makes you feel any better, you are probably just one of the many business owners who are dissatisfied with their websites.  How Do I Know It’s Time to Strategize? If you can identify with at least one of the common complaints below, it’s time to strategize: Your website’s content is poor. Your website is not unique, which means your customers won’t be able to differentiate between your website and your competitor’s website.  Your website is hard to navigate. Your website is slow to load on different devices and browsers.  Your website is not secure, it is unstable and/or expensive to maintain.  How Do I Avoid Issues Down the Line? To avoid issues down the line, we’ve listed three important key steps for your website development project: Set Clear Goals for Your Website Make a list of the priorities for your website, and ensure that your web development team is on the same page as you to avoid any misunderstandings. You need to establish what you want to achieve and by when, providing everyone with strict outcomes and deadlines.  Request a Work Proposal  Whether your website is being developed in-house or you’ve outsourced the project, you should ask for a written proposal before starting on the project. Take the time to read through the proposal carefully, making sure you understand all the content (it is important to ask questions if you don’t understand a certain point or section). The proposal needs to specify your project’s deadline, the scope of work, the roles and responsibilities as well as the approach and the detailed work plan.   Don’t forget to request and to review the web developer’s credentials, experience and reputation before making a final decision. The cheaper quote may not always the better option.  Assign Someone to Manage Your Website Project If you don’t have the time to completely focus on your project, consider engaging a project manager who will handle everything for you, especially if you lack the technical skills. He or she will oversee your project on a day-to-day basis, providing the necessary leadership and decision making required.  Post launching your website, have you given thought to who will be managing and maintaining your website on a regular basis? Assigning an internal project manager or an outsourced project manager would be recommended.  Careful planning, communication and attention to detail are...

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So, You’re Building a Website? Which Platform Should You Use?

Posted by on Sep 17, 2019 in Website Development |

You’ve decided to build or spruce up your website. As with almost everything in the online market, you are faced with a rather overwhelming range of choices when it comes to website development platforms. Wix, WordPress, ConstantContact, Squarespace, and so on. Which one should you choose and why?  Well, without knowing the specifics of your website and marketing goals, we can’t tell you exactly which platform you should use. We can, however, provide you with a set of guidelines that will help you to make that decision. When researching the various website design tools out there, ask yourself these questions with regard to your objectives, measured against the packages you are exploring: • What Is Your Main Objective? Do you want to set up a blog or an e-commerce site? Do you perhaps want a static website or one rich in multimedia? What are your future plans? Once you have a clear answer to these questions, you can narrow your search for a platform, because you will have a better idea of the language you should use, the best framework and the level of scalability and adaptability you will require. • What Is the Level of Performance You Are Expecting? A simple, static website will not require much in the way of optimisation or high-end hosting capacities. A media-rich one that needs to operate at high speed will have far greater requirements in this regard. It’s no use building a simple site on a free subscription when you need a professionally managed backend with large capabilities. • How Much Flexibility, Scalability and Adaptability Do You Need? If you have plans to expand or modify your website in the future, you need to choose a platform with a high degree of flexibility. If you are opting for a lower-cost or free subscription now, you need to be working on a platform that has higher-end packages and offerings that you can upgrade as and when you need them. • Do You Need to Start from Scratch Or Take the Open Source Route? This is a fairly easy one to answer most of the time. Unless you are determined to have something absolutely unique and proprietary, and have the budget to fit this need, you can’t go wrong with an open-source solution with easy-to-use templates that can be easily adapted to your needs. WSI OMS is an established expert in web design. Contact us for help to choose the right web development platform for you and to build an attractive and effective site. Please follow and like...

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What Website Development Has in Store for the Remainder of 2019

Posted by on Apr 24, 2019 in Website Development |

Gone are the days where a basic three-page website design was enough to impress potential and already-existing customers. Nowadays, it is all about artificial intelligence and maximising user experience from all sides. Below, we take a look at few must-haves in terms of website development, particularly for companies determined to stay ahead of the curve. Artificial Intelligence  Artificial intelligence is a massive website development trend at the moment – and its popularity is set to grow exponentially over the next few years. We’re talking about chatbots, machine learning, voice search and more. The good news is that while AI is endlessly impressive, if you work with a great website development company, it doesn’t have to cost the earth. Motion Design  Say goodbye to stagnant images and hello to 3D image viewing, animations, and illustration. The visual aspects are just as important (if not more so) than the text aspects of your website, and they are the best possible tools to grab and keep a visitor’s attention. So don’t be afraid to let your website development partner get creative! Just remember to keep an eye on page loading times. Which brings us to… Accelerated Mobile Pages  Backed up by Google, accelerated mobiles pages – also known as AMPs – are a must for companies looking to boost user experience, particularly when browsing using mobile devices. AMPs speed up the loading time of web pages, which is excellent considering people tend to click away if a page takes longer than three seconds to load. When it comes to website development and up-to-date trends, the WSI OMS has got your business covered. We specialise in all aspects of website development to help transform your website into your most powerful marketing tool. Other services include social media marketing, content marketing, mobile marketing, and website design. For more information, do not hesitate to get in touch. Please follow and like...

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Designing A New Website? Here Is What Is Trendy!

Posted by on Feb 27, 2019 in Website Design, Website Development |

The websites that were popular years ago are no longer popular today. Here are some ideas to make sure your new website design is trendy:   Flat Designs Over the past few years, people have increasingly been opting for minimalistic design. Not only does this help with mobile optimisation (which is crucial to your SEO success), but people prefer clean, crisp website layouts. The main benefit of a minimalistic design is the time it will take to load the page on a mobile screen or desktop screen. You only have three seconds to make an impression on your website visitors and quick-loading websites hold high SEO value, which is why flat designs will continue to be trendy this year.   Mobile-First In 2015, mobile searches overtook desktop searches, which led Google to prioritise websites that have been optimised for mobile. Most designers over 30-years-old undoubtedly started their careers designing desktop sites, but the designers who will continue to be successful in the future will take a mobile-first approach to their designs. This is a fundamental shift because designers start by creating a version that will work well on a mobile screen before they start to design the desktop version.   Asymmetrical Layouts You can still have a minimalistic website if you opt for an irregular shape. We have noticed that broken grid and/or asymmetrical layouts have become increasingly popular. The broken layout can give your site a fresh, intriguing look, while ensuring fast loading times and ease of use for website visitors.   Geometric Shapes Geometric shapes such as hexagons, circles and triangles are all the rage at the moment. Whether you are into interior design or fashion and art, you will see that geometric shapes are topping the trends lists, and the web design industry is no different. Simple geometric shapes can enable you to present depth, repeat patterns and create a unique look and feel for the site. It will also help you balance the visuals of the site.   Need help with your web design? Then contact WSI OMS today. Please follow and like...

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Web Development Trends You Need To Take Note Of

Posted by on Feb 26, 2019 in Website Design, Website Development |

Are you a website developer (or are you thinking of having a new website designed?) Then consider these interesting web development trends:   Push Notifications Push notifications started as a way to prompt people to take action, but they have evolved to become much more. You will notice the push notification permission box on many websites that you visit. If you have clicked on a box that has asked you whether the site can send you notifications, then you have approved push notifications. If your site has been designed in WordPress, then you can use One Signal to add push notifications to your site. Alternatively, you can also consider a dedicated push notification platform such as the PushCrew.   Responsive Design In 2017, 50,3% of website traffic came from mobile searches instead of computers and tablets. This means that the most successful developers will focus their efforts on responsible web designs and mobile-first web design. In December last year, Google announced that it is getting ready to launch its mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of the content or indexing and ranking to better help their (primarily mobile) users find what they are looking for.   CSS3 Animations Animations are used to make websites more interactive. These animations can range from micro-interactions and scrolling effects to motion graphics and background videos. Impress your clients by incorporating these types of animations into your next designs!   Headers In Videos Putting a light header on top of a dark video has become the norm in videos that are embedded on websites. Consider the tone and shades of your videos to choose an appropriate header when you embed the code from YouTube on your site.   Need help with your web development or design? Then contact WSI OMS today. Please follow and like...

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What Is Iterative Website Split Testing?

Posted by on Aug 15, 2018 in Website Development |

Iterative website split testing is one of two different website testing methodologies. There’s the iterative side and the innovation side. With iterative website testing, you will test one element at a time, implement the change from the champion variation, and then use that test information to develop a new hypothesis on that particular page based on the data you just gathered. So you will have one change that you run, test it out, and if it works you will implement it and try to come up with a new idea so that you can get a compound gain on your changes. You may be wondering: what if the change loses and doesn’t offer a good outcome that you would want to implement to your site? The iterative website testing process still applies in this scenario. In this case, you would be re-evaluating your initial hypothesis to see where you fell short and then use that data to come up with a new hypothesis. Iterative changes are inherently focused on smaller changes such as: Headlines, Calls to action, Button colours, and Images This isn’t used for site redesigns or navigation changes on the website. If you have been involved in website changes in the past, then you will know that smaller changes generally head smaller results. Small improvements, however, can lead to a big change in your website’s engagement rate and sales over the long run. Need help with your website design or website development? Then contact WSI OMS today. Please follow and like...

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