5 Common Web Design Mistakes You Should Always Avoid

Posted by on Sep 11, 2019 in Website Design |

The design of your website could make or break your business. The fact that you have only eight seconds at the most to capture and maintain your audience’s attention may seem daunting. But, it’s actually easier than you think when you remember that the customer WANTS to find what they need on your website. They clicked on you because you offer something they are looking for. So, there is really no reason why you should lose them, provided you avoid the following five common web design mistakes:   1. Visual Overload You may be tempted to choose a lot of different images and fonts, and perhaps overdo the multimedia a bit. All this does is create a lot of distraction and confusion. The customer wants to find what they need within seconds and hopefully make a purchase. A visually busy website does not make this easy for them. Simplify your look and keep it clean and understated, with the emphasis on customer experience. 2. Complicated Navigation Once again, you always need to keep things simple. Your navigation must be obvious and intuitive if you want to retain customers. Keep your navigation bar visible and accessible, and enable clickthrough between all of your pages. Difficult navigation will annoy the customer and not only lose you a sale, but may also even earn your website a reputation of being hard to use, which will keep customers away in droves. 3. Slow Load Time In the age of high-speed wireless connection, there should be no reason for a client to sit and wait for a site to load. If your site takes too long, people are not going to forgive you for it. Reduce your loading time by cutting down on the number of elements on your pages, especially where multimedia is concerned. 4. No Call to Action You’re not just offering information, you want to make sales. In order to do this, you need to make sure that you always put out a call to action – somewhere the customer can click to know more or get more, or place an order right away. Also, never forget to include comprehensive and easily accessible contact options so people can make further enquiries. 5. Inconsistent Interface This is a mistake that often comes from being too concerned with the look of a site or a simple lack of experience in the world of web design. Don’t let this happen. Instead of focusing on being creative, concentrate on building a simple and powerful customer experience.   WSI OMS is a well-established expert in web design. Contact us for help to create a killer, customer experience-focused website. Please follow and like...

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4 Web Design Factors for Great Online Customer Experience

Posted by on Sep 10, 2019 in Website Design |

As sales and service move ever more into the online space, it is vital for any business to have a recognisable, attractive and functional online presence. The best way to achieve this is by making sure that your website design is spot on from the very start. Web design that is geared towards great customer experience and brisk sales, should always be based on the four fundamental elements discussed below. Keep these in mind while designing and maintaining your website, and you should have no problems keeping your customers happy. 1. First Impressions Last It takes between 4 and 8 seconds for a visitor to your site to either become a customer or click away, possibly to a competitor’s site. That is all the time you have to make a good impression! So, you need to make sure that your site is visually appealing and attracts and retains a visitor’s interest. Put a lot of effort into the look and feel of your site and do research to determine what would be most attractive to clients in your particular market. 2. Ease and Speed of Use Is Essential It may look pretty. But, if it doesn’t work, a frustrated customer will gladly look elsewhere. Not only should you ensure that your website’s various functions are always working properly, but you should also research the design and programming of those functions to check whether they are optimised for customer use. If an element or function is slow or counterintuitive, customers are not likely to be patient and give you the benefit of the doubt. 3. Sales Are Made Through Emotional Connections You can’t keep your site impersonal and generic and then expect to generate the kind of brand loyalty that comes from good customer experience. Think hard about your brand and how it is presented to customers. Also, be sure to put names and faces to your brand. Team photographs and bios, or endorsements from well-known personalities, can go a long way towards building trust in your brand. 4. Customers Need Information Don’t let the information on your site get dated. Update it constantly. Keep a blog that you add to on a regular basis, encourage customer reviews on your products so that future buyers have something to refer to. Always make sure that your basic product info is as complete as possible. A major frustration for customers is clicking on a product they may want to buy and seeing no information to help them with their purchase decision. WSI OMS is a well-established expert in web design. Contact us to assess and discuss your customer experience. Please follow and like...

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Web Design Vs. SEO – Friendly Enemies?

Posted by on Sep 6, 2019 in Website Design |

Creating a great web page is often a delicate balancing act – one that is not always easy to achieve. Not only does the designer want to build a stunning and unique site, but the client also wants to ensure that user experience is simple and profitable, while digital marketers want to stay at the top of the search results. Design, UX and SEO thus sometimes come into conflict, resulting in frustration all around.  All of these factors are important and can be reconciled. SEO has become such a high priority for most companies seeking to build their online presence, and so it is perhaps worth considering the potential conflict from this perspective. SEO experts have cited a number of main factors that frustrate them when it comes to web design. These can be resolved without sacrificing UX or web design. On the contrary, considering these points could create a win-win and ensure that web design and SEO need not be in opposition to each other. When SEO pros look at a website, they essentially consider five aspects: crawlability, usability, readability, accessibility and findability. Certain popular web design choices can interfere with one or more of these, which makes SEO measures difficult to implement. Here are some of the worst offenders: – Menu Designs:  The “hamburger” menu, accordion style, confusing dropdown design and mega menus. All of these will make an SEO specialist cringe. Navigation needs to be simplified for a better UX, which will ultimately enhance the site’s SEO standings.   – Decisions That Are Not Based on Data:  A website is not an artwork, it is an interface with your potential customers. A scientific approach is needed, based on analytics and other research.   – Image Sliders:  Image sliders not only look pretty, but they can also be good for UX – provided the user has a really fast connection. Otherwise, it tends to slow down the website and will frustrate your clients and visitors.   – Lazy or Poorly Thought-Out Redirects: Incorporating the H-hierarchy into design decisions and using the logo as an H1. The list continues. The point is not to stop web designers from following their creative desires, but rather to persuade them to make their decisions on the basis of analytics, rather than just what looks or feels good. SEO and web design don’t have to be enemies. In fact, they can easily work together – and should do for the benefit of both.   WSI OMS is a well-established expert in web design and SEO. Contact us to discuss your plans for your website. Please follow and like...

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What Should be in Your Website Design Brief?

Posted by on Aug 5, 2019 in Website Design |

If you are reading this article, you have probably been tasked with briefing a web design company for your brand-new website or the redesign of your existing website. Here are a few ideas of what you need to include in the brief: Introduction Web designers will need to know a bit about your company. Include a few paragraphs about the business and your industry, the products you sell, the services you offer, how many people are employed and who your target audience is. The Old Website Chances are good that you already have a website. In the brief, include what you like about the website and what you don’t like (such as dated designs or old colour schemes). Let the web designers know when it was designed, by whom and how much traffic you receive each month. The New Website List the goals of your website. Are you trying to sell products online? Or, are you trying to increase brand awareness, for example? Include the demographics of your ideal buyers, the unique selling points of your products and services and a few of your competitors’ websites. List all of the features that you would like on the website, including but not limited to a search box, social media sharing buttons, e-commerce functionalities, galleries, forms, newsletters, a private members section and integration into existing CRM systems. The Design To guide the designers on the type of design you want, give them any graphics that you want on the site as well as font, style, colours and icons that you want to include. Feel free to include websites that you like with a description of what you like about them. Also consider whether the design should be professional or personal, traditional or contemporary or serious versus lighthearted, for example. This is just a starting point to get your website project going. If you need web design services, contact WSI OMS today. Please follow and like...

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Collaboration Tips for Designers and Developers in Website Projects

Posted by on Jul 26, 2019 in Website Design |

 Developers and designers can work together effectively to literally change the world.  Most projects tend to start with design and finish with development. The process can be faced with a massive disconnect whereby designers hand over their designs and anxiously wait to see if developers are going to interpret them the right way. However, this shouldn’t be the case; developers and designers need to board the same team showcasing their different skill sets, roles and strengths. So, how can you make the designer-developer relationship work effectively?    Work as a Team from the Outset In traditional web design processes, designers handle the initial phases of researching, analysing and developing prototypes without engaging developers. This leaves developers in the dark; something that leads to the designs being pinged over to the developers’ desks with instructions. It is a process that has many problems. Initially, designers will have a dream of a magnificent design, which eventually turns out to be time-consuming, difficult and downright impossible to execute. The developers, on the other hand, feel that they are disconnected from the project. When developers are involved in the design from the outset, they have an understanding of the problems the product aims to solve and the needs of the users. This way, they are able to validate designs and unearth technical issues that may bring problems down the line.    Have Standards The designers and developers need to have the right knowledge and tools for the job to ensure things are done fast. However, sometimes, a lot of time is wasted on arguing and discussing logistics.  Think of it this way, developers and designers can have lengthy discussions about a WordPress plugin they need to use that can pull together the website design considerations that have technical constraints. This takes a lot of their time, however, when you agree on something, it makes sense to use that plugin as the standard on other forthcoming projects unless it’s not suited for that project. The same should happen for grids, sizes, conventions and margins among other elements of website design. When you standardise the systems and processes, the individuals in the team know what is expected of them. The small stuff won’t bog them down, and they will have more time to concentrate on building a product that will work for everybody.   Create Prototypes It’s often said showing is better than telling. However, experience trumps all. It is important that the web development team, including the designers, start prototyping in advance. This helps the clients or website owners to understand the ideas of the developers and designers, and user testing can start. Prototyping eliminates misinterpretation and it allows developers to know how they...

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Steps to Build an Outstanding Small Business Website

Posted by on Jul 22, 2019 in Website Design |

 If you are looking forward to building a new website for your start-up, you need to ensure that from start to finish, the process is handled the right way.  Whether you own a hardware store or whether you are a photographer or whether you run another kind of small business, having a great website is very crucial to your success. It may also be that you want to make your current website more effective. In order to achieve this, you will need to have the right team to do the web development process. Here are a few valuable tips to help you create a great small business website: Choose a Good Domain Name Also referred to as the website address, a domain name provides the entry point to your website. The domain name is crucial because it makes a good impression for website usability purposes in addition to search engine optimisation. You need to ensure that the name is easy to spell. So, try to avoid the use of slang or highly esoteric words and keep it short. Have an appropriate domain extension like .com; unless it is suitable to use other extensions like .edu, .gov, or .org.  You also need to avoid using hyphens and numbers.  Once you have picked the right domain name, you need to purchase a secure, scalable hosting that offers good tech support.   Create a Clear Description of your Brand You need to let audiences know who you are as well as what you do so that they are not confused when visiting your business website. Create a “hero image” or homepage banner along with other subsequent banners. These will offer a visual representation of the services or products you offer. Ensure you have a nice introductory text blurb placed near the top area of the page describing who you are and the things or products and services you offer. Ensure you have a footer and main navigation menus with “About Us” page links that are easily accessible to audiences. This allows visitors to read more about your brand or business.   Have the Best CMS A content management system (CMS) is an application or software programme used to create as well as manage your digital content. Having a good CMS helps you to maintain your site properly without the need of having the technical knowledge. Get a CMS that best suits your unique website needs. This is crucial because different CMSs are used for different purposes like extensibility, user-friendliness and budget. You can use a CMS like WordPress, which is the most popular and has many useful plugins. If you are worried about your website security, you can consider a different CMS...

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