Why you need a website if you have an offline marketing campaign

Posted by on Jun 23, 2020 in Website Design |

You have spent a lot of money on in-store advertising, brochures, flyers, and other forms of promotion. You probably thought that your marketing was 100% sorted before the global COVID-19 pandemic made its presence known. Even if your business has reopened, there will still be a need for social distancing, meaning that fewer people are likely to visit your store in-person. As a result, your offline campaign will not generate the results that you had hoped for.  How can you remedy this? The answer lies in creating a website with a web design that is both functional and attractive. Below, we highlight the main reasons why a website is still an essential marketing tool, even if your offline marketing strategy is up to scratch.  A website adds credibility to your brand If a potential customer wants to learn more about your business after seeing one of your flyers or brochures, the first place that they will go is online. Not having a digital presence can be a black mark against you and can make your business seem behind the times and unprofessional. However, having a great website mirroring your offline campaign message can be the push needed to encourage the potential customer to take action and convert, visit your store, or get in touch.  A website boosts customer support  If your customer has any questions about your business, campaign, or offering in general, they will head over to your website to access your contact details. However, if you have decided to implement a simple chatbot in your web design, they might get their answers that way instead.  A website increases sales  You will need to embrace the world of e-commerce for this to be the case. The beauty of e-commerce and online sales is that customers are not restricted to business hours should they wish to make a purchase. The process of buying and selling will be easier for the customer and for you.  Are you looking for a digital marketing agency that can assist you with web design to support your offline marketing campaigns? Choose WSI OMS. Along with expert web design for businesses big and small, we also specialise in SEO, content marketing, PPC, and social media marketing. Contact us today to learn more.  Please follow and like...

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3 Steps to Creating Content for Your Website

Posted by on Apr 24, 2020 in Website Content, Website Design |

Quality content connects customers and businesses. It creates business value by creating value for your customers. To increase the chance of your website being recognised as a content-rich site by search engines, consistently add relevant, quality, keyword optimised content to your website. The process of content creation includes three steps, and we briefly discuss it below. Step 1: Analyse Business Objectives and Target Market The basis for creating any content is identifying your business objectives and target market. It is a good business practice to review these two aspects yearly, simultaneously reviewing your website and social media marketing plan. If you have an existing website, the structure, content quality, inbound links and searches must be evaluated to establish whether they still relate to your business objectives or need a visual upgrade. Current website traffic and trends must also be analysed.   Step 2: Keyword Research and Content Implementation Research is done on target markets and industry sources, including a general internet search, with a final keyword analysis. Quality content that includes identified keywords is written and edited. Blogs and a social media presence increase the quality of your website and site visit numbers. Building links through newsletters, blogs, forums and relevant industry websites will boost the quality of your SEO (search engine optimisation). Videos can be created and posted with inbound links, whilst podcasts can be created for audio marketing.  Step 3: Managing Content and Measuring Results Once the new content is uploaded to the website, an analysis can be done on website activity and search engine rankings. This analysis can be included in a monthly report that shows how the website is improving. Recommendations on increasing the website’s content quality can also be made.  WSI OMS’s copywriting services not only include website content or blog posts, but also articles and press releases. Contact us if you want to review the quality of your website or require the creation of new content. Please follow and like...

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WSI Completes New Website for Personal Injury Lawyers, Sokoloff and Weinstein

Posted by on Apr 8, 2020 in Website Design, Website Development |

The latest WSI website design project has gone live! We are extremely proud to have been granted the opportunity to create a stunning and functional website for leading personal injury lawyers, Sokoloff and Weinstein. This reputable law firm has been operating since 1993 in both Royal Palm Beach and Vero Beach, Florida, USA. About the personal injury lawyers WSI felt honoured to be able to partner up with such formidable personal injury lawyers. These attorneys boast impressive educational backgrounds and several areas of specialisation when it comes to personal injury law in the USA. The team is comprised of Elliot J. Sokoloff, Esquire and Seth T. Weinstein. The form focuses on Workers’ Compensation personal injury claims, as well as wrongful death lawsuits, with many years of experience in Worker Compensation Case Law.  Personal injury example cases The personal injury lawyer examples cases page has been designed to provide potential clients with insight into the various cases that the firm has handled successfully in the past. Some of these cases include: Tractor / trailer car accident  Three car collision Trip and fall accident  Personal injury articles The website has also been populated with a broad array of personal injury articles and resources created to provide individuals with answers and information relating to common questions and concerns.  For example, potential clients may access resources and articles discussing topics such as: Personal Injury-Automobile Collision Crossover with Worker’s Comp Threshold Injury Buyers and Sellers Interests Real Estate Closing  Interested parties are urged to contact Sokoloff and Weinstein directly for more details regarding the type of cases covered. Please follow and like...

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Shutterstock 2020 Colour Trends Boost Website Design

Posted by on Apr 2, 2020 in Website Design |

Shutterstock is one of the most used stock image libraries in the world, making them experts on visual content trends, including the image types and traits that are most popular. Whether designing a new website or refreshing your existing website, it is good to know what the three biggest 2020 colour trends are as highlighted by Shutterstock.  Why is colour important? Colour may be ‘simple’, but it can represent a wide range of emotions. The trend in 2020 is that we are shifting away from soft pastel colours to the bold, saturated hues of Lush Lava, Aqua Menthe and Phantom Blue that will excite people. We explain below. Lush Lava A bold and fiery orange-red that demands attention, it attracts the eye and draws attention to branding or something you want to highlight. It speaks of beautiful sunsets, a passionate tango or the warmth of a roaring fireplace.  In Asian countries, it represents happiness, love and good health.  Aqua Menthe A bright, yet serene tone that conveys a modern, playful and outgoing feeling. It can be used as a main colour or accent, is uplifting and a great choice for contemporary brands. It makes you think of summer vacations at the beach playing volleyball or gazing at the shades of the ocean waters. Phantom Blue A deeply saturated indigo-navy that makes you think of the deepest ocean or a star-filled night. A sophisticated colour, it catches the eye with its richness and communicates feelings of stability and trustworthiness. It is the perfect companion to pops of contrasting colour such as Lush Lava or Aqua Menthe.  WSI OMS offers website design services that include designing for mobile, and is up to date with all the latest visual content trends. Contact WSI for a new or refreshed website design.  Please follow and like...

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Web Design: How to Create a Punchy “About Us” Page

Posted by on Mar 12, 2020 in Website Design |

Your web design relies on great content, and your “about us” page should be the knock out! Here are 6 tips to master your “about us” page.  1. Let the Purpose Lead Your About Us page should be used to build trust and tell your brand’s story. So, use that as a basis to guide your writing. 2. Make Your Mission Known People like to buy from people and companies who they trust. People will trust you if you have a good reason for them to trust you. What was the big, overarching goal of your company when you started it? Craft this into a well-worded mission statement that will enthral your website visitors. 3. Mind Your Approach  Some companies prefer to write their About Us page in the first person, while others prefer a more formal, third-person approach. Neither is right nor wrong, but you need to be consistent throughout the content on your website. 4. Get Visual  People relate to images, especially if there are people in the images. Take a company photo, or if the company is too big, a photo of the executive board. Show the people behind the brand. 5. Show Your Credibility  If you belong to industry organisations, list them on this page. If your business has won awards in the past, then include a logo of the award you won here as well. 6. Minimise Your Content  You don’t have to write a novel. Few website visitors will be interested in a back story that spans decades. Make the content easy to digest by keeping it short. Looking for a digital marketing agency that does it all? We specialise in web design, search engine optimisation and content marketing. So, get in touch to find out more about our offerings.  Please follow and like...

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Defining Your Website Design Is Time Well Spent

Posted by on Feb 6, 2020 in Website Design |

Giving definition to your website design will be one of the most important things you do.  Taking time to decide what your goals, deadlines, budget and expectations are, will contribute to the best responsive web design the experts can give you. Here are four guidelines for you to follow. Define What You Want to Say About Your Business For your website to accurately represent your brand, include in your brief the answers to these questions: Overview:  What does your company do? What are your offerings (products and/or services)? How long you have been around? How big or small is your business? Image:  What is your vision for the future of your brand? How would you like to be perceived in the marketplace? Others:  Describe your ideal customers. Who are your top three competitors? Define the Details of Your Website This is the meat of the brief. If you aren’t sure of the terminology, write it out or include a screenshot. These questions will help you to cover all the bases: General:  What prompted you to get a new website? What do and don’t you like about your existing website? What does your ideal website look like? What metrics will determine the success of the website? Practical:  What sections will your website require? What features and functions do you require (for example, a search box, blog, e-commerce, forms, Google maps, and so on)? Design:  Is the website going to be contemporary or traditional, serious or light-hearted, personal or professional? What colours, fonts, graphics and icons make up its style? Define Your Target Market  Who is your website meant for? Which age group, gender, location, language, role (such as the public, in-house teams, learners, professionals) are you targeting? What is the above-mentioned person using your website for? Define Your Budget and Timeline Your budget and timeline are important elements of the website design brief.  The Website Design Company That Can Help You  Are you interested in digital marketing methods and strategies to boost your status and help you generate new leads? We offer a range of internet marketing techniques, including responsive web design and local solutions that can be customized for your business. For more information, contact us today. Please follow and like...

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