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Copywriting Services for General Website Content

Posted by on Apr 7, 2015 in Content Marketing, Website Content | 0 comments

Below we’ll explore how our copywriting service can assist with general content for your business’ website. Just about every successful business in South Africa needs to have a website. A well-designed website will give your business credibility, while simultaneously providing your clients with all the information they need about your services and products. This information needs to be packaged in such a way that it is easy to read and interpret. A website is no

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Localised website optimisation: what you need to know

Posted by on Mar 18, 2015 in Website Content, Website Optimization | 0 comments

If you’re launching an internet marketing campaign in an African country, you might want to consider how big a role another language plays across the continent. In many African countries, people are searching for content in French, Portuguese, Zulu and a host of other languages, so English shouldn’t necessarily always be your core focus. Why direct translation doesn’t always work Search engines, such as Google, will take search words and phrases and match them

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Why small business websites fail and what to do about it

Posted by on Feb 12, 2015 in Website Analytics, Website Content, Website Development, Website Optimization | 0 comments

If you’re a small business owner and your website isn’t performing as well as you hoped it would, we’ve put together a list of reasons why small business websites fail and we recommending investing in help from digital marketing specialists who can turn your website around. Think of your website as your most valuable piece of real estate; it can be seen by people around the world and the first impression it gives is crucial. So, why do small business websites

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Why is online video marketing effective?

Posted by on Jun 23, 2014 in Website Content | 0 comments

Video marketing is successful for one simple reason: we as humans are programmed to respond to other humans. “Moving images grabs our attention,” says Susan Weinschenk, a speaker and consultant for brands such as Amazon and Disney. This is how your business can benefit from video marketing: Reduces advertising costs Gone are the days when you would have to pay thousands in advertising fees to create a commercial for your company. With video marketing, yo

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3 Web Design Best Practices for a Fantastic Website

Posted by on Jan 22, 2014 in Website Content, Website Design | 0 comments

Great web design, with its unique look, functionality and feel is what brings any website to life. It is what makes the site’s visitors want to click around and, if you’re lucky, even bookmark the site for future visits. As any professional website designer knows there is a lot that goes into the creation of a website and even more to consider while designing the site. For starters, you need to consider the elements of the company’s brand, the appearance and c

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Making Your ‘About Us’ Page Effective!

Posted by on Oct 13, 2011 in Website Content | 0 comments

The second most important page on a website after its homepage is its “About Us” page. The “About Us” page is a business’s chance to stake its claim as a viable player. To accomplish that successfully, the business needs a powerful and succinct ‘elevator pitch’ and supporting key messages. An enormous marketing opportunity is lost when those key elements are missing from the “About Us” page—which is a logical destinati

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