Yes, yes and yes again. A powerful meta description can make or break, but first let’s go back a bit: What is a meta description? In tech talk, these are the HTML attributes that provide concise explanations of the contents of website pages. In plain language, the meta description is those couple of lines that come up under the title when you Google something – they describe the search result. What it does is help the person searching decide whether or not to cl

If you use local search ads on Google maps to attract customers in your area, there have been some improvements to this service that you should know about. Appearing on both desktops and mobile devices, the adverts you place on Google maps are a very powerful way to increase your exposure, making it easy for people to find you, contact you and make their way to your premises. The “new generation” Google maps ads are set to improve by introducing new ad formats a

More than ever, people go online to find out information about products, services, information and reputation checks before committing to a purchase. Every business understands the importance of having a website that fulfills these needs, but don’t always get it right. You need to take a hard look at your website, to see if you’re getting the most out of it and think about fixing it if you are not. It could mean a simple fix, or perhaps a complete revamp, but be

Creating an awesome web page that people will visit again and again isn’t easy, but there are some things you can do to improve your chances. Ultimately, you want your readers to experience a page that is user-friendly and quick to look at, as well as offering something interesting that your readers will pass on to others. Here are eight simple tips to try:Ensure your page loads fastInternet connections are getting faster and faster, but there’s always somet

As website technology evolves (daily, it seems), so does the need to update your website. Most websites need updating every few years, sometimes more often, depending on your content. As one of your most valuable marketing tools, the need for a website that is up to date and user-friendly couldn’t be more important. Here are six compelling reasons to update your website, sooner rather than later:Make your site more responsive and adaptiveIf your website starte

Infographics have taken over digital marketing. They are not only attractive and easy to share on social media platforms, but also communicate a lot of information in a simple and eye-catching way. You don’t have to be a designer with killer graphic design skills to create infographics to enhance your content marketing strategy. The following tips will help you develop killer infographics and take your content to a whole new level:Make use of paid user-friendly