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Working with Google Analytics

Posted by on Mar 28, 2017 in Website Analytics | 0 comments

To find out whether your website is performing as it ought to, Google Analytics is an invaluable tool. Here is how to make it work for you.  Install Google Analytics Double check that your “web guy” has, in fact, installed Google Analytics on your site. Then create your Google Analytics account, login, and check that your website shows up.  Audience Overview This section of Google Analytics allows you to track various things such as the num

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Why small business websites fail and what to do about it

Posted by on Feb 12, 2015 in Website Analytics, Website Content, Website Development, Website Optimization | 0 comments

If you’re a small business owner and your website isn’t performing as well as you hoped it would, we’ve put together a list of reasons why small business websites fail and we recommending investing in help from digital marketing specialists who can turn your website around. Think of your website as your most valuable piece of real estate; it can be seen by people around the world and the first impression it gives is crucial. So, why do small business websites

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Web app analytics tools you need to know about

Posted by on Aug 13, 2014 in Blogging, Website Analytics | 0 comments

The website development needs of clients have changed a lot over the past few years. In the past, we were focusing on flash designs and shopping cart integration features, but today a lot of the more forward-thinking companies are investing in web apps. If you have a web app, you need to track how it’s performing. There’s no way to know where your strategy needs tweaking if you’re tracking the analytics on your app. Here are few web app analytics tools that we

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How SlideShare increases engagement

Posted by on Feb 3, 2014 in Digital Media Marketing, Website Analytics | 0 comments

SlideShare is an online sharing tool that allows you to publicly host PowerPoint presentations, OpenOffice presentations, infographics and PDF documents and more on your own website. It is a valuable tool for businesses that want to host important presentations, keynote speeches, annual reports and other documents because it’s easily accessible, easy to use and can be easily found by people looking for related content. But how does it increase engagement?SlideSh

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Trending Analytics: Klout Scores Simplify Keyword Competitiveness

Posted by on Jun 24, 2013 in Website Analytics | 0 comments

Klout is an online programme that can help contribute to website analytics. When your company’s website and social media platforms are analysed successfully, you’ll have a better idea of the return on investment of these platforms and how to keep improving them. Essentially, Klout measures influence through your ability to drive action on social media. The clever use of keywords on social media and websites helps to increase your Klout score – keywords help yo

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Measuring Organic Traffic: What your Website Analytics say about your SEO Activities

Posted by on Jun 10, 2013 in Website Analytics | 0 comments

Website analytics is the process of measuring how your website is ranking on search engines and what traffic it is experiencing. Free programmes like Google Analytics are essential for providing real, measurable statistics on how well your website is performing, what people are typing in to find you, and (most importantly) how you can improve your website where it is not performing optimally. Breaking down website analytics: From queries to bounce rates and click-th

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