The online universe is expanding on a daily basis and as a business it pays to keep your digital marketing strategy up to speed. Consumers that drive most businesses are techno-savvy, 21st Century individuals who are constantly finding new ways to engage, chat and share their interests and information. By staying clued up on all the latest websites, tools and social media networking platforms, you open up valuable channels for direct contact with your target audienc
For any email campaign to be successful, it needs to be planned properly. While some email messages and newsletters are highly successful, companies are finding it increasingly hard to grab the attention of their readers via email. One of the latest trends is to use a gif (a moving image) inside an email. People love gifs – whether it’s a cat gif, a gif of an old person dancing like it’s 1965 at a wedding or a simple gif of something related to a brand that’
If you’ve got an ecommerce site, you obviously want to sell products online. Not only should you concern yourself with listing all your products and having a secure payment gateway, but you also need to focus on the experience you are creating for your customers when they buy from you. Optimising your product pages to make buying from you a pleasurable experience is one of the best investments you can make on your website. Apple, for example, spent almost $10-mill
If you are in the process of creating a blog or a website that only focusses on a single phrase, how would you choose your navigation to reflect the keywords you have chosen? Google released a new tool in 2009 called Wonder Wheel that you can use to narrow down your keywords. The Google Wonder Wheel creates a visual mind map of specific keywords. It retrieves the relevant phrases that you have entered into Google and it then displays them in a wheel-shaped display.