We all know that the internet has made people’s attention spans abysmal. According to a Wistia study, only 80% of people who start watching a 30-second video will watch it to completion and 47% of people expect a website to load in two seconds or less. Only 70% of viewers make it through a 60-second clip and the stats dip below 70% for anything longer than a minute. Even if you have a person’s full attention at the start of a video, there’s still a big chance

Did you know that 95% of people have watched an explainer video to learn more about a product or service? And that 81% of people have been convinced to buy a product or service by watching a brand’s video? Video marketing is a powerful way to boost brand awareness and sell more products. A new infographic by Webmstersjury.com lists some key stats that would make any business owner or marketer think twice about ploughing their marketing budget into anything besides

Many businesses have taken up blogging and have embarked on comprehensive content marketing strategies. But, how often do you stop to think about how your brand sounds online? A book called Sounds Like Branding suggests that what consumers hear during a brand experience is the key to forming a positive opinion about the company. Brands spend countless of hours on brand strategies to try to elicit the right emotions from their customers, but have they focused too clo

Not only is video marketing great for engagement on your site, but it can also make a big impact on your bottom-line. If you’re worried about all the effort that goes into creating a video that doesn’t generate the results you want, then consider our tips and ideas: Cliffhanger endings What gets you staying up to al hours of the night watching television? Cliffhanger endings in series! While your corporate video may not be quite as dramatic as Breaking Bad, ther

Many studies are conducted daily on the impact various types of communication have on people and it can be quite complicated stuff. One thing that’s a no-brainer though is that pictures sell stories. Research shows that 93% of our communication is visual – images are quick to consume and easy to remember (why movies are easier to recall than the book). Writing posts for your blog is an important marketing tool for your business, so you want to get it right, righ

Like most things internet related, the speed at which new apps and tools are released can leave you reeling. You’ve just got a handle on the latest, greatest, when a competitor releases a bigger and better product. Staying current with digital marketing trends is a full-time job. Facebook announced just last week the launch of its new live-streaming app, Live. Hardly surprising, since the launch of Meerkat, followed quickly by Periscope (Twitter) and Stre.am there