Many studies are conducted daily on the impact various types of communication have on people and it can be quite complicated stuff. One thing that’s a no-brainer though is that pictures sell stories. Research shows that 93% of our communication is visual – images are quick to consume and easy to remember (why movies are easier to recall than the book). Writing posts for your blog is an important marketing tool for your business, so you want to get it right, righ

Like most things internet related, the speed at which new apps and tools are released can leave you reeling. You’ve just got a handle on the latest, greatest, when a competitor releases a bigger and better product. Staying current with digital marketing trends is a full-time job. Facebook announced just last week the launch of its new live-streaming app, Live. Hardly surprising, since the launch of Meerkat, followed quickly by Periscope (Twitter) and Stre.am there

So you want to know the secret to making a video or infographic go viral? You ask, is it possible? Well, not really – unfortunately no one can predict the reaction of humans. Who would have thought Charlie Bit Me would have got 825 millions views, or a sneezing panda having 216 million? There’s no accounting for taste, apparently. This said, there are a few success stories out there. As usual, the answer is no quick fix, it’s hard work and perseverance. It was

Video marketing is fast becoming a favourite means of marketing. Why? A one minute video holds the same value as 1.8 million words. Not only does a video speak a million words but it also reaches a vast audience, as about 100 million people watch online videos daily. Consequently a few myths about video marketing have been created. Here are five video marketing myths that have been busted:The duration of videos should be short. Most people have been informed that

Video marketing has taken over the world of digital marketing and can be greatly beneficial to any business. However it requires having all the information needed to compose successful video in e-mail marketing material. There are many ways to create these materials by using professional copywriting services as well as applying SEO principles. Additionally video in e-mail can be just as viable. Here are few statistics you need to know about video in e-mail marketing

Videos and content marketing: We have all seen videos go viral and wondered what sort of social media marketing magic was used. Luckily there is no trick or magic to make a video or online account “go viral” – there is however a clear formula and a variety of tips which can make it possible. Most viral videos present an emotional experience or something shocking or surprising to viewers. Of course the content of the video can only be seen if it is properly mar