Make social selling part of your daily sales routine

Posted by on Jun 5, 2015 in Social Selling |

By Francois Muscat Social selling is the buzzword in all types of social media marketing and digital marketing. People are researching the topic, seeing how it works and they want to start using social media to sell more. While many people draw up plans and realise the opportunity that social selling offers, they’re unsure how to start incorporating this into their day-to-day sales and social media activities. Here are the first few steps: Find an interesting article Most business owners and sales people are avid readers when it comes to their industries or business niches. Take your laptop, phone or computer and start browsing the internet for an article which makes you sit up straight and read it. Find an article that’s not only interesting to you, but would also help educate your potential buyers. Remember, the goal of sharing content is to help a social media user to make more informed buying decisions. Share the content What time of day is your potential buyer most likely to be able to browse social media and read articles? Whether it is 6am, lunch time or at night, schedule the post to appear on their news feeds during this time. Not only do you need to share the article on Facebook, but also LinkedIn, Twitter, GooglePlus or any other social media network that your potential buyers are using. Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor training, social selling workshops and consulting services which can be customised for your business. Contact us for more information today. Please follow and like...

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Growing relationships to close more deals on social media

Posted by on May 29, 2015 in Social Selling |

When it comes to social selling, a lot of the content found online relates to setting up social media profiles and connecting with the right people. This is obviously a great place to start, but as any good salesperson will know, you’re only able to grow your revenue when you are able to build relationships, build trust, get referrals and ultimately repeat purchases. Luckily, all of the above can be facilitated by social media. You don’t have to use your online profiles simply to get connections and wait for the rest of the sales funnel to play out in real life. Using content sharing and curating tools can be one of the best ways to show your expertise, experience and value to potential as well as existing clients. In our previous blog post, we gave you a list of tools you can use to mine leads. In this blog, we’re listing a few tools you can use to engage with your network online: Quora: What types of challenges do your potential clients face and how can your products or services solve these challenges? Quora is a Q&A website that will let you generate content which can be of value to your clients. Share your insights and expertise in order to engage with people online. Storify: You can create a custom page on Storify to help others make sense of what people post on social media. You can create stories or timelines of the most noteworthy trends in your industry to show you have got your finger on the pulse. Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor training, social selling workshops and consulting services that can be customised for your business. Contact us for more information today. Please follow and like...

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Social selling tips: how to mine leads on social media

Posted by on May 22, 2015 in Social Selling |

Social selling is the new, improved way to go about finding and fielding leads online. Smart salespeople and business owners are already starting to incorporate social media into their leads funnel and for good reason. It is becoming increasingly harder to set up meetings with potential clients, spam filters are more sophisticated (so you can’t always e-mail whoever you want) and social media is where many people are spending their time online. One challenge many salespeople struggle with, is picking up on sales signals on social media. If you’ve already connected with everyone who could potentially buy from you, how do you expand your social circles so that you know when someone is looking for a product or service that you have to offer? One way to do this is to set up a lead mining toolbox which will notify you when someone is searching for a product or service that relates to your business. Here are a few ways: Google alerts: You can set up Google alerts for keyword phrases which relate to your business. You will get a daily, weekly or real-time notification whenever related content is found on Google. Twitlerts: This is the same as Google alerts, but it notifies you when tweets containing the search phrases you’re interested in appear on Twitter. Tweetdeck: This is a great tool for anyone who wants to manage different user and content streams on Twitter. It’s free and gives you an easy to way to pick up on search terms related to your business, follow potential leads and much more. Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor training, social selling workshops and consulting services which can be customised for your business. Contact us for more information today. Please follow and like...

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The rise of social selling

Posted by on May 15, 2015 in Social Selling |

Whether you’re a business owner or a salesperson, your job is to sell. The new way of doing this, called social selling, opens up many doors for you. When you start using social networks to explore sales avenues, you will inevitably start with the people you already know, such as clients, colleagues and friends. If you’ve already joined LinkedIn, you’re probably using it as an online resume, but this can quickly be expanded into an online sales funnel which can bring you leads 24/7. Besides LinkedIn, there’s Twitter, Facebook, GooglePlus, Vine, Periscope and Pinterest, amongst others. In our opinion, social media profiles should be just as important to sales people and business owners as an e-mail address, phone number or business card. These profiles are a way for other people to validate your experience, your expertise and your real world connections. If your company isn’t teaching its sales people how to use social media to connect with potential clients and leverage existing leads, then you are putting them at a huge disadvantage. Social selling is becoming widely popular and an increasing number of people are interested. On LinkedIn, there are already over a thousand people who list ‘social selling’ as a skill on their profiles. These people are already looking at ways to teach others how to sell online and there will undoubtedly be a steady stream of interest in their expertise. Contact us to get on board with social selling Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor training, social selling workshops and consulting services which can be customised for your business. Contact us for more information today. Please follow and like...

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Are you in the right industry for social selling?

Posted by on May 4, 2015 in Social Selling |

Many businesses have become wildly successful thanks to social media and many company owners have hired social media consultants to help them tap into this source. While many industries benefit from social media, it’s not for everyone. LinkedIn is a great option for people who want to start getting into social selling, but you need to first determine if this is the right option for you. For example, if you’re selling products to chiropractors, it’s worth your while to research LinkedIn groups and users to find out if this is where chiropractors are spending their time online. In our experience, LinkedIn is the ideal place to launch a social selling strategy if you’re in these industries: Technology People in the IT sector were the first ones to start setting up LinkedIn profiles and networking on LinkedIn. IT is still one of the top industries on LinkedIn so if you’re a technology salesperson, you will undoubtedly be able to find your niche among IT groups and members on LinkedIn. Marketing Marketing is a widely represented industry on LinkedIn. If you’re in this sector, you should tailor your social selling strategy in a way that showcases you as one of the first to pick up new trends, comment on new ideas and give valuable advice. Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor training, social selling workshops and consulting services which can be customised for your business. Contact us for more information today. Please follow and like...

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