TED: The most effective way of getting your message out there via social media

Posted by on Apr 14, 2014 in Social Media Marketing, Social Networking |

TED (Technology, Education, Design) began in 1984, far away from the world of social media, as a conference designed to bring industry leaders together to discuss fascinating ideas. In 2014, TED is as successful as ever and, with the help of social media, the conference is able to reach people around the world and share its speakers’ talks with millions of viewers. Via its Facebook, Twitter and YouTube pages, TED shares links, videos, information and more about each of its speakers and all TED talks are available for free on the main website. In the past, the TED conference was only accessible to attendees and the incredible speakers could only be heard by those in the room, but today’s world of TED, which includes TEDWomen, Tedx, TEDGlobal, TEDActive and more is available to anyone with an Internet connection and all TED conferences are widely publicised via social media. TED talks are viewed by thousands of people each month from all around the world and the talks have been translated into 40 languages. One of TED’s goals is to be accessible to as many people as possible and combining translation with the power of social media, it will be able to reach more people than ever before. Speakers can use their own social media pages in a similar way to TED, posting links to videos featuring their talks, links to their websites and other relevant industry information. It’s an excellent way to make a name for yourself and build a substantial social media following. For more information about how a strong social media presence can benefit your company or to learn more about WSI’s social media services, please contact us today. We look forward to hearing from you! Please follow and like...

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LinkedIn is rolling out Influencer Posts to members

Posted by on Feb 24, 2014 in Social Networking |

LinkedIn announced last week that they will be making influencer posts available to their members. “Combined, our members have extremely valuable and varied experiences; however, their knowledge and expertise has not yet been captured and shared.” LinkedIn believes that by opening their publishing platform to members, it will encourage people to build their personal brands and share their industry insights. The professional networking site provided some impressive statistics showing that influencer posts enjoy higher engagement and shares.  “The average Influencer post drives more than 31,000 views and receives more than 250 likes and 80 comments.” The value of LinkedIn influencer posts: Unlocking the Experts from LinkedIn If you want to get early access to writing your own influencer posts, you can register on LinkedIn. WSI offers LinkedIn training, make the most out of your LinkedIn presence by contacting us today. Please follow and like...

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SlideShare: The must have social media business tool

Posted by on Jan 30, 2014 in Social Media Optimization, Social Networking |

A new hot trend is emerging for businesses looking to grow their customer base from social media sites. SlideShare is a powerful and popular document and presentation sharing site that allows companies to share their expertise with their consumers and build thought leadership among their target audience. It is a great social media tool for businesses and will continue to yield a great return on your investment. You can upload your presentations in Word and PDF files and then tag and share it across many other social media platforms. You can also embed it on your company’s site or corporate blog. However, SlideShare isn’t merely a one-way process. Instead, its social functions allow for the site to afford companies the potential to connect with clients and customers in new ways, generating business leads and enhancing your online image and reputation. Why should you use SlideShare? Good question, read on: SlideShare receives more than 70 million unique visitors each month. This is a lot of potential eyes on your presentation – and even your blog or site. SlideShare’s main demographic is Business to Business users in search of great quality content, especially for business purposes. Using the correct tags you can easily attract the consumers and users that you’re after. You can easily embed audio, images, video and an eye catching design into your presentations. These are only a few of the reasons why SlideShare remains one of the best tools for business social media. When used correctly, you can harness the power of this innovative platform to the benefit and advantage of your company. By partnering with WSI OMS you will enjoy a lucrative partnership with a leader in the social media industry. We are experienced in providing our customers with the best business social media services and tools available today. Contact WSI OMS to learn more about our social media packages and services. Please follow and like...

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Has social media for business reached saturation point?

Posted by on Jan 23, 2014 in Social Media Optimization, Social Networking |

Analysts from around the world have been predicting something of a second tech bubble burst in the social media for business industry for some time now. However, it is yet to happen. In the day and age of micro-payments, it seems that even the most niche of start-ups are able to find the customers they need to stay alive. Social media is all around us these days and it’s being discussed incessantly around the world. Hundreds of businesses have been built social media networks, with even more deriving most, if not all of their customers from it. Some might argue that social media has already reached its saturation point. It started out as being the next best thing – and then it became the next best thing. Yet social media remains as powerful as it ever was – for specific target audiences and for specific uses. Most importantly, it remains as powerful as ever for established social networks. Now, companies wanting to jump on the bandwagon of social media for business will need to up the ante to keep their users engaged. Simply pulling off a mere presence in the digital realm will no longer be sufficient to guarantee success and a great ROI. Is social media over? According to eMarketer’s new report, social networking sites now reach the most web users in the U.S. It has become an integral part of South Africans’ lives and drives change and business trends in most countries around the world. Social media is not over by a long shot. With the correct strategy and using the social media conversation Prism, your company will still be able to benefit from social media for business. Contact WSI OMS for affordable and expertly managed social media campaigns for your business. Please follow and like...

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The top photo-sharing social media sites for business 2014

Posted by on Jan 16, 2014 in Social Media Optimization, Social Networking |

With literally dozens of photo-sharing sites available today, which ones will stand out in 2014 and offer you the best social media investment? With so many sites available, one only needs to look at the excitement among users online to determine the viability and popularity of the sites that stand out from the crowd. There are many photo-sharing websites that are making a buzz online, so let’s look at the top photo-sharing social media sites that will take your business to new levels in 2014: DeviantArt. While this site is not exclusively a photo-sharing site but also acts as an online portfolio site, there are as many animators, illustrators, graphic designers and cartoonists on this site as there are photographers. It is a great online professional artist community designed to let users improve upon and profit from their art. Flickr. Flickr remains one of the original pioneers of the minimalist AJAX interfaces. Its GUI continues to be one of the simplest, cleanest and easiest web services of any type of photo-sharing site available today. Its user-friendliness and robust privacy controls continue to make it one of the photo-sharing social media sites to watch out for in 2014. Photobucket. This site differs from other photo-sharing websites and services in that it places a far greater emphasis on sharing photos than curating it. It offers great tools for posting and reposting photos to other social networks, services and sites. This is a great site for social photographers and can be harnessed powerfully by business with the right strategy in place. WSI OMS makes use of the social media conversation Prism where we use social media to drive transparency, vision and value for our customers. For an excellent partner in your social media campaigns, partner with WSI OMS. Please follow and like...

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2014: Social media trends that will dominate business this year

Posted by on Jan 9, 2014 in Social Media Optimization, Social Networking |

As the year draws to a close and millions of companies and employees wind down operations for the festive period, let’s have a look at 2014 social media trends and what to look forward to in the New Year. Many brands have come to understand the impact that social media can have on their companies. However there are still many who are dealing with the challenges that accompanies this reality. Some of the challenges that these businesses face include: Demonstrating an ROI of their social media initiatives, Allocating sufficient human capital and financial resources, Reorganizing their corporate structures to deal with user-generated content and customer social media participation, to name a few. Here are a few of the top social media trends that will impact the way you market your company online in 2014: Facebook is down, Twitter is up: For many years Facebook has dominated the social media scene, with many viewing Twitter as a distant runner up. However, times are changing. But don’t count Facebook’s 1.18 billion users out just yet. Yet Twitter, on the brink of becoming a public company will attract many latent users into becoming active users again. Snapchat Marketing: For those not familiar with Snapchat yet, this trendy and smart mobile app sends messages such as short video, photos and text, called snaps, that auto-destructs in a short amount of time. This can be anywhere between one t ten seconds, depending on the app’s settings. As of May 2013, more than 5 million Snapchat users were uploading more than 160 million photos per day. Google+: A recent study performed indicated that Google+ now has more than 540 million active users, which puts them worldwide just behind Facebook. This social media platform is still evolving and will be the platform to watch in 2014. If you want to harness the power of social media in your company, contact WSI OMS to learn how social media can take your company into the future. Please follow and like...

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