Social Media Cultivates Authority amongst your Target Market

Posted by on May 13, 2015 in Social Media Marketing, Social Networking |

Although social media originally started as a way for users to simply connect with each other, it now offers excellent opportunities for brands to get involved with communities. What many brands don’t realise, however, is that social media can be used to build a brand’s perceived authority on a topic or industry, translating to more trust from consumers and, essentially, more sales. Brands who Express Opinions offer more Authenticity Brands who get involved in online communities and share thoughts and opinions are considered more trustworthy. This is because consumers notice when brands are taking a genuine interest in topics that they themselves are interested in, and when brands offer real insight into the topic, they are recognised as authority figures. This makes consumers take an interest in your brand, seeking more insight and expertise from what they perceive to be an authority in the industry. Social Media is all about Sharing One of the greatest aspects about social media is that users can also link other users to your site, content or commentary. This further builds your authority in the subject, as users are more trusted by their connections. Therefore, by ‘borrowing’ authority from users who share your content while you build your own online reputation, you can greatly enhance your overall authority on the subject matter. To find out more about the comprehensive social media service we offer or if you’d like more information on our organisational expertise, contact us at WSI OMS today. Please follow and like...

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LinkedIn’s list of hottest skills

Posted by on Feb 16, 2015 in LinkedIn, Social Networking |

Businesses often have their own LinkedIn marketing strategies, but many people use LinkedIn for one thing only – job hunting. LinkedIn has become the go-to place for recruitment agencies to find and head hunt new talent. In December 2014, LinkedIn published an article which analysed the skills and experience data of their users to find out who’s getting hired and what type of skills they bring to the table. The top 25 hottest skills on LinkedIn for 2014 were as follows: Statistical analysis and data mining Middleware and integration software Network and information security SEO/SEM marketing Business intelligence Mobile development Web architecture and development framework Algorithm design Perl/Python/Ruby Data engineering and data warehousing Marketing campaign management Mac, Linux and Unix systems User interface design Recruiting Digital and online marketing Computer graphics and animation Economics Java development Channel marketing SAP ERP systems Integrated Circuit (IC) design Shell scripting languages Game development Virtualisation If you’ve got a LinkedIn profile which you hope will get you noticed by recruiters and you have experience in any of the skills on this list, it would be wise to optimise your LinkedIn profile with these keywords (simply write a paragraph about your experience or add the keyword phrase to your LinkedIn job title to boost your chances of getting picked up by a recruiter who is looking for someone with these skills). Need someone to help you optimise your LinkedIn profile and help you network on LinkedIn? Contact WSI OMS today. Please follow and like...

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Foursquare is now Swarm – Changes for the geotagging app

Posted by on Feb 4, 2015 in Social Media Marketing, Social Networking |

The location-based geotagging social network Foursquare announced earlier this year that it was eliminating the popular “check-in” feature and moving that feature to a new app called Swarm. The check-in feature allowed users to clock their locations at various places around the world, such as restaurants, music concerts, universities, airports and many more. It also allowed users to accumulate badges for frequent activities, so if you checked in at three airports within three months, you might receive a Jetsetter badge due to your love of travelling. Foursquare no longer uses the check-in feature – this feature has been moved to the new app called Swarm, however this doesn’t allow users to earn new badges and many former Foursquare users are not satisfied with the changes. So now that the check-in feature has migrated to Swarm, what purpose does Foursquare serve? Foursquare is now used for reading tips about various locations around the world and you can leave tips about places you have visited. If you’re travelling to New York City for the first time, you can use Foursquare to read reviews from travellers who have been there and research potential hot spots to visit. Geotagging programmes such as Swarm and Yelp are very popular amongst many audiences, from people who are searching for hotels in a foreign country to people who are looking for a new restaurant to try in their city. Giving your customers the opportunity to “check-in” or to leave a review about your business gives you valuable feedback and helps put you on the map. If you own a French restaurant and people are searching for cuisine similar to what you serve, seeing 35 people have checked in to your location during the past week may have a positive influence on their decision to patronise your business. For more information about how to incorporate a geotagging app into your digital marketing strategy, or if you have any general inquiries about the digital marketing services we provide, please do not hesitate to contact us today. We look forward to hearing from you. Please follow and like...

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Reasons to turn your team to social selling

Posted by on Nov 6, 2014 in Social Networking |

Social selling is a term used to describe a company leveraging its social media presence to engage with its customers and sell to the right people online. Traditionally, sales teams rely on cold calling and e-mails, but with the growing popularity of social media it makes perfect sense to take advantage of the many opportunities it provides. At WSI we have a team of digital marketing experts who will work with you to establish a social media presence for your company. A substantial social media presence paves the way for social selling and the sooner your sales team is online, the better it will be for your business. Why turn your team to social selling? You can file prospects into specific categories. Some social media websites like Twitter and LinkedIn allow you to monitor the competition and monitor your customers at the same time, giving you valuable insights into how your competitors attract customers. The sale cycle is shortened with social selling. Social media allows your sales team to monitor what people are saying about your company and gives them the chance to address comments, questions and complaints. Research shows that when customers are ready to speak to a sales rep, they are already 60 to 70% through the buying process. Social selling allows you to build valuable relationships with customers. Best of all, the majority of social and online networks are free to join. For more information about social selling, or if you want to know more about the broad range of services that WSI provides, please do not hesitate to contact us today. Our digital marketing experts can advise you on the best social selling strategies for your business, so give us a call and discover why so many companies partner with us for success. Please follow and like...

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New, rising social media networks to get in on fast

Posted by on Jul 22, 2014 in Social Media Marketing, Social Networking |

One of the best ways to grow your online following is to stay on top of social media trends – but not only trends, also rising social media networks. Whether you’re an internet marketer or a business owner, imagine what it would be like to say that you were one of the first people to create a profile on Twitter and Facebook. Not only does this give you bragging rights, but it puts you in the ideal position of being able to invite your existing customers and followers to connect with you in new online spaces. It’s too easy to sit back and “wait for things to pan out” instead of going through the effort to find out what a new social media network is about. Back in the day, creating a profile and starting to use a new social platform (think MySpace) was relatively difficult. Today, the people behind social networks know that these sites need to be user-friendly, intuitive and fill a niche in order to become successful among the masses. As digital marketers, we don’t advise people to create profiles on dozens and dozens of sites (especially if they’re not planning on updating these sites and especially not if it’s not relevant to your industry). There are a couple of rising social media networks that would be worth your while to check out. These are: Vine Vine is the latest mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity. The mobile app is available on iPhone and Android phones. You can quickly find people you know on Vine through your device’s address book and people you follow on Twitter. Kiki Kiki is described as a playground for photographers. While not everyone is in the photography business, everyone knows how popular photo-sharing sites can become. If Instagram and Pinterest are anything to go by, it’s time to join rising photo sharing sites, whether you’re a photographer or simply enjoy the ‘filter’ functions on your phone like the rest of us. Thumb Instead of looking in the mirror, you can make the decision-process regarding your outfit or hairstyle public, thanks to Thumb. This social network help people get instant opinions thanks to a mobile app that lets you upload pics of yourself to share with your followers on social media. Need help with your social media strategy? Contact WSI OMS today. Please follow and like...

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Is livecasting the next move on social media for your business?

Posted by on Apr 21, 2014 in Live Blogging and Tweeting, Social Networking |

Livecasting is a term used to describe streaming videos live on your company’s social media sites to allow your subscribers to see what’s happening in real time. Companies can also allow viewers to interact with the hosts of the video, submit comments or ask questions in order to make it interactive and it works to create a dialogue between the company and its customers. Livecasting is an excellent tool for a wide range of businesses and can be used for anything from holding a seminar or launching a new product to performing taste tests, starting a flash mob or marketing a new product or service. During the weeks leading up to the livecast, your company should promote it on all of your social media pages in order to gain maximum exposure, generating optimal interest from your website visitors. What kind of businesses can benefit from livecasting? Businesses that regularly conduct ‘how-to’ workshops. This can be anything from how to lay tile to how to repair your computer to how to apply eye make-up. Businesses that have a strong visual component. Makeup companies, hair salons, fashion labels, art studios, interior designers and more all have a strong visual component and are ideal for video footage. Use a livecast to show off your amazing work! Businesses that are releasing new products. Is your company releasing a new energy drink? Hold a livecast at a local mall and capture feedback in real time for real people. For more information about how livecasting can benefit your company or to learn more about WSI’s social media services, please contact us today. We look forward to hearing from you! Please follow and like...

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