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How LinkedIn can benefit your business

Posted by on Aug 25, 2016 in Social Media Marketing, Social Networking | 0 comments

LinkedIn remains one of the leading social media platforms for professionals to interact, while also being a great place to find influencers and engage with like-minded individuals on any number of topics. While many people or businesses set up a profile and occasionally log in to check it, using it more actively can benefit your career or the prospects of your business in many ways. While it is an excellent way to keep an updated resumé, it has much, much more to

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Why great Instagram captions are worth the effort

Posted by on Aug 10, 2016 in Digital Media Marketing, Social Networking | 0 comments

Gaining followers on Instagram isn’t only about taking the photograph and editing it to perfection. The quality of your photos and captions can be the difference between getting a few more followers, or getting more followers interested in your brand and the human side of your business. Captions are an opportunity to explain a bit about the picture, or say something humorous, not just an afterthought. When composing your Instagram caption, think about the followin

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Are you up to speed on the latest Twitter features?

Posted by on Aug 9, 2016 in Social Networking, Twitter | 0 comments

Twitter is one of the most widely used social media platforms and like all online apps or tools, is constantly evolving to keep up with the fast pace of change. They have made a number of small and big changes in the last six months or so, to drive user engagement and improve the overall experience, so here’s a summary of the top 5 features:Getting round the 140-character countWhile some see the character limit as the fastest way to communicate and an essentia

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A marketing guide to Twitter direct messages

Posted by on May 16, 2016 in Social Networking, Social Selling, Twitter | 0 comments

If you’re pursuing a social media strategy, then Twitter is probably one of your chosen channels. Not only is it easy to connect with your ideal customer on Twitter, but you can also use a variety of features on this platform to engage with them.  Brands who already have a following on Twitter should consider using direct messages to connect with people. Not all Twitter users are keen on engaging with brands via direct message, so you need to be smart about how y

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Why social media marketing shouldn’t take a holiday in December

Posted by on Dec 28, 2015 in Social Media Marketing, Social Networking | 0 comments

Social engagement is something that gets perfectly executed…until the silly season kicks in. It’s common for normal day-to-day marketing activities to get postponed “until everyone is back in January,” but this type of mentality could mean you’re missing out on a lot of business. One way to ensure your social media activities are kept in full swing during December is to schedule posts in advance. You can use social media scheduling tools, such as Hootsuite

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Social Media Cultivates Authority amongst your Target Market

Posted by on May 13, 2015 in Social Media Marketing, Social Networking | 0 comments

Although social media originally started as a way for users to simply connect with each other, it now offers excellent opportunities for brands to get involved with communities. What many brands don’t realise, however, is that social media can be used to build a brand’s perceived authority on a topic or industry, translating to more trust from consumers and, essentially, more sales. Brands who Express Opinions offer more Authenticity Brands who get involved in

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