How to Manage Your Business Social Media Accounts

Posted by on Jul 2, 2018 in Social Media Marketing, Social Networking |

Social media marketing is a must-have for any business these days. As a small business owner, you may want to know how you can manage your corporate accounts without becoming a full-time social media slave. Here are a few things that you should do each day to manage your accounts effectively without making social media an all-consuming job:   Check For Mentions Reply to all comments and questions that are directed at your brand. People expect social media accounts to respond to their customer service queries within a few hours (not days) so this should be something you do at least once a day.   Check for Related Content Search for your brand name and relevant industry hashtags so that you can join the conversation. This will also keep you in the loop about newsworthy things happening in the market and you can use this information to boost your content marketing strategy.   Schedule Updates If you’re only spending a few minutes to reply to mentions and check news, then you need to schedule social media updates throughout the day. Tools such as Tweetdeck.com and Hootsuite let you schedule posts in advance so that you don’t have to login and post content multiple times a day or week. Make sure you are posting a variety of unique as well as curated content to keep your followers engaged.   Incorporate Multi-Media The type of content you post will depend on the social media platforms you are using. Make sure you aren’t only posting written content but that you are also linking to videos, infographics and share-worthy images.   Need help with your social media marketing? Then contact WSI OMS today. Please follow and like...

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How LinkedIn can benefit your business

Posted by on Aug 25, 2016 in Social Media Marketing, Social Networking |

LinkedIn remains one of the leading social media platforms for professionals to interact, while also being a great place to find influencers and engage with like-minded individuals on any number of topics. While many people or businesses set up a profile and occasionally log in to check it, using it more actively can benefit your career or the prospects of your business in many ways. While it is an excellent way to keep an updated resumé, it has much, much more to offer. Writing content and publishing it on LinkedIn gives it a better chance of being read and shared. You can create an audience quite easily on LinkedIn, that reads, responds and engages with your content far more than on other social platforms. The content on LinkedIn is reaching the very people who want to read it and an article that resonates with readers is one of the quickest ways to increase your network. Another upside, is you improve your personal brand along the way. LinkedIn is a great source of advice on project ideas, how to address issues and get feedback from your connections. You can catalogue your achievements and share your big moments, as well as see who is looking at your profile – you never know where the next opportunity may come from. Joining relevant LinkedIn groups can give your business a boost as you become more visible and possibly become regarded as a thought leader in your industry. For someone just starting on LinkedIn, the three most important pieces of advice would be to keep your profile updated, build your network and look for opportunities. It’s easier to get connections than you think, some of who you may think are out of your reach. Adding a personal message with each connection request is a successful ploy. Getting found on LinkedIn is important, so make sure your profile is optimized for search. Use a header that is descriptive rather than vague and cleanse your profile of who you are and replace it with explanations of what you do. LinkedIn has a number of clever tools that make finding people, prospects and customers more easily. Their profile organiser ensures that you can save profiles and make notes about the interactions with that person. Expanding your network and making your expertise available to others makes LinkedIn a most valuable marketing tool. For more on using LinkedIn for your business, contact us today. Please follow and like...

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Why great Instagram captions are worth the effort

Posted by on Aug 10, 2016 in Digital Media Marketing, Social Networking |

Gaining followers on Instagram isn’t only about taking the photograph and editing it to perfection. The quality of your photos and captions can be the difference between getting a few more followers, or getting more followers interested in your brand and the human side of your business. Captions are an opportunity to explain a bit about the picture, or say something humorous, not just an afterthought. When composing your Instagram caption, think about the following: Write down a few versions of your caption and think about them for a while before posting. While Instagram might be about documenting your images in real time, the level of engagement your posts receive matters more than the chronology. Put the important stuff in at the start of your caption – the character limit on Instagram (2 200 characters) doesn’t really matter, it’s more about the cut-off after three or four lines of text in your user feed. Put any CTAs or important content at the start and save the hashtags and links for the end. Use Call To Actions in your caption – this can be a question to spark a conversation, a directive to click on a link in your bio, or an invitation for your followers to tag their friends. Using verbs in your caption increases the likelihood of sharing. Don’t use more than 4 hashtags. Like Twitter and Facebook, a hashtag ties the conversations of different users into one stream, so as long as your account is public, anyone searching under a certain hashtag will find your Instagram post. Too many starts to look spammy, so don’t be tempted to use a string of searchable hashtags. Use a lighter tone than you would on other social media platforms – keep it light-hearted and fun, to show off the more personable side of your business. Puns work well, showing cleverness with a twist of humour. Use emoji’s to add some personality. They are undisputedly successful with smartphone users, so they resonate well. They also take up less space, allowing you to ‘say’ more in your first few lines. Your caption might need to be long, like if you’re posting an entire recipe with your image, but if you’re unsure, keep your caption brief. Let your visual do the talking. For more on social networking and using platforms, like Instagram, LinkedIn and Twitter to give your business a voice, contact us. There’s a mine of information out there, and we’d love to assist in crafting a digital marketing strategy that works for your business. Please follow and like...

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Are you up to speed on the latest Twitter features?

Posted by on Aug 9, 2016 in Social Networking, Twitter |

Twitter is one of the most widely used social media platforms and like all online apps or tools, is constantly evolving to keep up with the fast pace of change. They have made a number of small and big changes in the last six months or so, to drive user engagement and improve the overall experience, so here’s a summary of the top 5 features: Getting round the 140-character count While some see the character limit as the fastest way to communicate and an essential part of Twitter’s identity, others argue that removing the 140-character cap would open it up for a new range of content. Media links on your tweet can take up around 16% of your character allotment, though tweets with images get a lot more retweets and click throughs. Twitter announced that media attachments to tweets (images, polls, videos) would no longer form part of your 140-character count. This also applies to the @handle when replying to a tweet. Connect tab In order to really reap the value of Twitter, users need to follow a lot of users, but since some find it difficult to identify who to follow, Twitter has now released a Connect tab, which allows you to scan your contacts for people to follow. It also comes with custom recommendations based on your activity, location, existing follower profile and interests. By increasing the user base, Twitter hopes to increase the activity on timelines. ‘Go Live” for Periscope Starting with Android phones, Twitter have added a “Go Live” button, which allows users to connect to Periscope while composing a tweet and broadcast directly through Twitter. Using live streaming to compile and publish longer thoughts and responses will reduce the need for complicated Twitter Q&A, while reducing the clutter on Twitter feeds. Focusing on the “live” aspect of Twitter, live video format will bring more engagement and a more compelling format to breaking news and every day topics alike. GIF search feature In 2015, over 100 million GIFs were shared on Twitter, which is fairly impressive considering how long it took to load one. Now with Twitter’s new GIF search feature, searching for images is a quick and painless process – no more laborious hunts on search engines, saving images, returning to Twitter, composing a tweet, uploading your image. GIFs are set to become a whole lot more popular. Uncropped photos While Twitter started as a text-based platform, it soon realised the power that images have, leading to some of its top engagement. To embrace this, Twitter have adjusted their image size requirements, allowing for more visually engaging images that are not cropped to death. They have also introduced a new view for multi-photo displays,...

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A marketing guide to Twitter direct messages

Posted by on May 16, 2016 in Social Networking, Social Selling, Twitter |

If you’re pursuing a social media strategy, then Twitter is probably one of your chosen channels. Not only is it easy to connect with your ideal customer on Twitter, but you can also use a variety of features on this platform to engage with them.  Brands who already have a following on Twitter should consider using direct messages to connect with people. Not all Twitter users are keen on engaging with brands via direct message, so you need to be smart about how you go about sending this type of communication. Here are a few things to keep in mind: Remember that it’s probably your first time talking to the person. Your initial direct message shouldn’t be overly familiar. Your tone and level of intimacy should be on par with how you would act when meeting someone for the first time. Keep it simple. You could start the conversation by simply thanking the person for the follow or by asking them what kind of content they would like to see on your Twitter profile. Be personal. Twitter users dislike being spammed. As far as possible, try to personalise each message. This can become administratively intensive if you start getting lots of new followers each day, in which case you should consider appointing someone for the role of social media manager or hiring a community management service to help you with this task. Need help with your social selling or social media marketing strategy? WSI OMS offers social strategy consulting as well as community management services. Contact us for more information today. Please follow and like...

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Why social media marketing shouldn’t take a holiday in December

Posted by on Dec 28, 2015 in Social Media Marketing, Social Networking |

Social engagement is something that gets perfectly executed…until the silly season kicks in. It’s common for normal day-to-day marketing activities to get postponed “until everyone is back in January,” but this type of mentality could mean you’re missing out on a lot of business. One way to ensure your social media activities are kept in full swing during December is to schedule posts in advance. You can use social media scheduling tools, such as Hootsuite, to do this. If all your staff is on leave during the holidays, consider hiring a freelance or contract worker to respond to queries and engagements on social media for you. Another way to ensure you don’t slack off on social media is to plan a number of marketing campaigns in advance. These campaigns don’t have to be very time-consuming or labour intensive. Consider online coupons and flash sales which can be scheduled to appear on your ecommerce site, for example. Keeping up with your social obligations is especially important if you’re selling products online. December is one of the busiest times for holiday shopping, so even if you’re ready to start winding down for the festive period, make sure you aren’t losing out on a lot of sales. Need someone to make sure your social media accounts are active and engaging in December? Then contact WSI today. Please follow and like...

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