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Ways to find and engage with influencers online

Posted by on May 18, 2016 in Online Reputation Management, Social Media Marketing, Social Media Optimization | 0 comments

It’s getting more difficult to grow your email marketing subscriber list these days, with people being more careful about personal security and also just tired of being spammed. You can keep on with the ways that do work, like offering sign-up specials or freebies, or you could try expanding your list by engaging with influencers, who already have thousands of connections. So how do you get and engage with influencers online? Firstly, you need to identify the plat

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A clever way to drive real sales leads from social media

Posted by on Apr 13, 2016 in Social Media Optimization | 0 comments

It’s not easy creating social content for lead generation, but one form of content that is proving to exceptionally popular is the personality quiz. People love to interact and engage with content, so what better way than to create a fun quiz? Creating a quiz that can drive real sales leads is even better. There are a few steps to take when creating a quiz (other than copying someone else’s), to ensure its success, as well as online templates to get you started.

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A dozen things you didn’t know about Facebook

Posted by on Apr 7, 2016 in Facebook, Social Media Optimization, Website Optimization | 0 comments

With over 1.5 billion people regularly using Facebook, there’s pressure on the developers at Facebook to constantly come up with new features and products, so it can be hard to keep up with this social media storm. Even if you think you know it all, there’s probably a whole bunch of tips, tricks and interesting things you didn’t know you could do on your Facebook page or profile. So let’s look at a few, shall we? Did you know you can make your online video c

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How to develop a social media sharing schedule

Posted by on Apr 6, 2016 in Social Media Marketing, Social Media Optimization | 0 comments

Everyone knows that social media is a great tool to drive traffic to your website, but it’s not as simple as posting when you feel like it and hoping for the best. Having a social media strategy can help you understand how your business can benefit from the power of social media – and a schedule is a great place to start. Having a social media sharing schedule can double your traffic, by providing your audience with targeted and valuable information that will ke

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How Twitter ads can increase your customer base

Posted by on Mar 23, 2016 in Social Media Marketing, Social Media Optimization, Twitter | 0 comments

Twitter is where hundreds of millions of people go to find out what’s going on in the world. Twitter ads are designed to help you reach and connect with this audience, to get results that add significant value to your business, 140 characters at a time. Using Twitter ads is an effective way to grow followers. Creating a Twitter campaign will help to build an engaged and connected audience. Most Twitter users (85%) say they feel more connected to small and medium-s

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Social selling: Get with the programme

Posted by on Mar 16, 2016 in Social Media Marketing, Social Media Optimization | 0 comments

In the age of relationship-based marketing, social selling isn’t going anywhere. You may have dabbled a bit, or even worked out a strategy for your social selling, but the chances are, you need to step up your game. Social selling allows for a level of service and personality not available before with cold calling, with communications being tailored to individuals’ needs, interests and industries. Here are a few ways that your business can get ahead with social

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