When you first start making the most of the online world when it comes to promoting your business, you will be told that you need both a solid digital marketing strategy, as well as a well-structured plan of action for social media marketing. The question is, what is the difference between the two? We investigate below.What is Digital Marketing? Digital marketing is all about using the digital tools available (i.e. PPC advertising, SEO, content marketing, ema
It’s not a new term, but one which some people may have missed – the Rule of Thirds. What this refers to is dividing your social media content into thirds and using it in different ways, to increase and maintain an engaged audience. These are:1/3 of your social content promotes your business, converts readers and generates profit. 1/3 of your social content should surface and share ideas and stories from industry thought leaders or like-minded businesses. 1/3
Social selling – a big buzzword of 2015 – is the process of developing relationships as part of the sales process. Taking place mainly on social networks like Facebook, Twitter, Pinterest and LinkedIn, it’s a technique largely used in B2B selling. The difference between social selling and traditional selling techniques of days gone by, is that social selling aims to cultivate one-on-one relationships, rather than broadcasting a message to many. Social selling
Many people still think of Instagram as a cool place for sharing selfies or holiday pics, but it’s actually one of the fastest growing social media platforms, with many more times engagement than Twitter or Facebook. Instagram allows companies to tell a visual story easily viewed on a mobile phone, that is quick and easy to process. Companies already leveraging on the success of Instagram have seen huge growth in brand use. One of the main reasons for this is the
It’s no surprise that visuals are more appealing to readers than pure text. Our brains process visual images about 60 000 times faster than text, so it’s simple to understand why image rich content is shared more freely. But if you’re a small time entrepreneur without the design resources needed to make beautiful pictures, all is not lost. Here are some easy ways to make your visual social media content infectious. Firstly, use high quality stock photography.
It’s getting more difficult to grow your email marketing subscriber list these days, with people being more careful about personal security and also just tired of being spammed. You can keep on with the ways that do work, like offering sign-up specials or freebies, or you could try expanding your list by engaging with influencers, who already have thousands of connections. So how do you get and engage with influencers online? Firstly, you need to identify the plat