How To Set Up And Build Your Presence On YouTube

Posted by on Apr 23, 2019 in Social Media Optimization |

YouTube is a vehicle, not a destination. Many people, from online influencers to business owners, have successfully used YouTube to build their personal brands over the years. If you want to build your online presence and create more opportunities for yourself, then YouTube is a great tool to help you to achieve this goal.   Social media websites such as Instagram, Facebook and Twitter are also good tools for building your brand, but the problem with these sites is that the content doesn’t always live on. Content that gets posted on these sites is only there for a moment, whereas your content on YouTube lives on in the search results. Think of your YouTube channel as your own personal Netflix. It is a body of work, not a social media feed that keeps going and going. Your content on YouTube can continue to bring opportunities to you a week, month or year after it has been posted. Here are some practical ways to build your presence on YouTube:     Show, Don’t Tell   After you have created your YouTube channel and customised the page, you need to set a schedule to start creating content. This is where you should focus on the adage “show, don’t tell.” With your website, you are limited to static web pages, but you can film everything from product demonstrations to your workshops and elevator pitch on your YouTube channel.   Being able to show the process of your work and communicate your personality in a different way is what makes YouTube marketing invaluable. It is one of the most effective ways to communicate.     Define Your Goals   Do you want leads? Do you need to boost brand awareness? Do you want 1 000 new subscribers each month? Think about your goals for this platform, so that you consistently work towards achieving these goals.     Interact With Your Community   YouTube marketing is not a one-way channel. Keep an eye on the comment section of your videos and interact with people who engage with you. You can also use your YouTube channel to crowdsource ideas. Need help with your social media marketing? Then contact WSI OMS today. Please follow and like...

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How to drive traffic to your website from Facebook

Posted by on Jun 20, 2018 in Facebook, Social Media Marketing, Social Media Optimization |

It’s one thing to have engagement on your Facebook page, but it can be a whole different ballgame to get people to click away from your page and visit your website. Here are a few things that you can do to drive traffic to your website from Facebook:   Create a post Sometimes it is helpful to experiment with different types of posts. You may find, for example, that people are more likely to click on your post if you have shared something to Facebook via a link share (as opposed to adding a link within a status update). You can check this data by using a link shortener such as that will provide you with link activity information.   Another thing to experiment with is the different times of posting. See how your engagement varies if you post a link early in the day versus later in the afternoon.   Promote to fans Once you have created a post, you need to promote your post to people who have liked your page. When you promote your post to fans, you will be able to ensure that around 30% of your fans see the post within their news feeds (as opposed to only 10 – 15% of people).   Promote to non-fans You can look into strategically promoting your posts to people who haven’t already liked your Facebook page. To make sure you are targeting relevant people, you can specify precise interests or other relevant information when choosing who should see the post. Custom audiences are also a great way to ensure the right people are seeing your posts. You can create a custom audience of your email subscribers, for example, for this.   Need help with your social media marketing strategy? Then contact WSI OMS today. Please follow and like...

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Digital Marketing and Social Media Marketing: What’s the Difference?

Posted by on Dec 28, 2017 in Social Media Optimization |

When you first start making the most of the online world when it comes to promoting your business, you will be told that you need both a solid digital marketing strategy, as well as a well-structured plan of action for social media marketing. The question is, what is the difference between the two? We investigate below. What is Digital Marketing?  Digital marketing is all about using the digital tools available (i.e. PPC advertising, SEO, content marketing, email marketing etc.) to promote your business online and to reach as many potential customers as possible. What is Social Media Marketing?  Social media marketing is a form of digital marketing that takes place on various social media platforms, such as Facebook, Instagram, LinkedIn and Twitter. It also involves communicating and engaging directly with your company’s followers. How Do They Work Together?  The success of both relies heavily on a knowledge of the wants, needs and expectations of your target market. Ultimately, social media marketing helps to support your digital marketing strategy. It allows you a direct line of access to your audience and makes it possible for you to gain valuable insight in terms of what is working and what needs to change regarding your approach. In short, a company’s online reputation depends on both digital marketing and social media marketing coming together. Want to know more? Perhaps you would like an expert’s opinion regarding your online marketing efforts? If so, it’s time to contact WSI OMS. As a leading digital marketing agency, we will provide you with a range of services that are sure to help guide your business to the top! Please follow and like...

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What is social media’s Rule of Thirds?

Posted by on Aug 23, 2016 in Content Marketing, Social Media Optimization |

It’s not a new term, but one which some people may have missed – the Rule of Thirds. What this refers to is dividing your social media content into thirds and using it in different ways, to increase and maintain an engaged audience. These are: 1/3 of your social content promotes your business, converts readers and generates profit. 1/3 of your social content should surface and share ideas and stories from industry thought leaders or like-minded businesses. 1/3 of your social content should build your personal brand and be based on your personal interactions. While sharing your own branded content to promote your business is easy enough, the other two thirds may be a bit harder. Sharing another business’ content is equally important to your own, showing your audience you’re aware of the competition, you know your industry inside out and you’re willing to collaborate. Sharing another business’ content also shows that you are confident in your own brand and it helps to broaden your exposure to the online community. To find shareable content from other businesses, you need to identify industry influencers and your competition. You can follow industry hashtags and keywords, which has the added bonus of giving your more material for your own content. Set up streams for easy listening and retweet relevant material to make your Twitter feed look more dynamic. Without this important element of sharing in your social media, your business will look like the person who only wants to speak about himself. Building your personal brand can be done in two ways – you can use your own channels, like Facebook, Pinterest and Instagram, to share engaging content; and your business’ social media channels to show a more personable side of the business – you could share customer’s stories, like their comments and share a bit about your team in a social setting.  You should empower and encourage your team to contribute to blogs, comment on customer feedback. If you receive a particularly good piece of feedback from a customer or supplier, invite them to guest blog. Finding the right balance can be hard, but it’s worth it. If you’d like assistance in achieving the Rule of Thirds in your social media strategy, contact us. Our social media marketers know all the secrets and can help you build and maintain an online community. Please follow and like...

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The five trends of social selling that drive demand

Posted by on Jul 20, 2016 in Social Media Optimization, Social Selling |

Social selling – a big buzzword of 2015 – is the process of developing relationships as part of the sales process. Taking place mainly on social networks like Facebook, Twitter, Pinterest and LinkedIn, it’s a technique largely used in B2B selling. The difference between social selling and traditional selling techniques of days gone by, is that social selling aims to cultivate one-on-one relationships, rather than broadcasting a message to many. Social selling is gaining more and more traction, largely due to five trends: Changing buyer behaviours Buyers have more control than they ever did before, now turning online for more product information, rather than relying on salespeople. This has extended the period between initial interest and the purchase. Many companies are using social media platforms to influence their buying decisions, from reviews to personal opinions. Evolving marketing departments Marketing teams have had to adapt to the modern buyer, producing relevant content across digital channels – social, email and mobile. Targeted messages are reaching buyers through automation. Salespeople are having to change their game, working at new ways of manipulating social networks for lead generation, as well as nurturing their existing customers. The rise of sales enablement Sales enablement staff play a crucial role in educating sales reps to have the right conversations with the right people at the right time. Social selling is a skill that must be learned, so having support resources on hand makes social selling less frightening for sales reps and leaders. The need for personalisation Sales reps still need to have one-on-one conversations with buyers and social media is ideal for this. By empowering your sales reps on social media, you offer your customers a human-to-human interaction Social platforms have become more user-friendly Until recently, many social selling platforms were complicated, feature-laden social media management tools that were baffling to most. Today, with simpler yet more consumer-centric options, the social seller is able to master the platform fairly quickly. Social selling has become an integral part of enterprise sales organisation, with business owners realising that this is the future of selling. If you would like to find out more about social selling, contact us. Please follow and like...

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Using Instagram for increased engagement and social selling

Posted by on Jun 15, 2016 in Instagram, Social Media Optimization |

Many people still think of Instagram as a cool place for sharing selfies or holiday pics, but it’s actually one of the fastest growing social media platforms, with many more times engagement than Twitter or Facebook. Instagram allows companies to tell a visual story easily viewed on a mobile phone, that is quick and easy to process. Companies already leveraging on the success of Instagram have seen huge growth in brand use. One of the main reasons for this is the fact that consumers are more likely to consider or contact a company with an image that shows up in a local search. Studies show that consumers believe that images are very important for eCommerce, in fact more important than product descriptions and reviews. Another handy thing about Instagram is the ability to post the published images on other social media platforms, from LinkedIn, Facebook and Twitter, to Pinterest and Tmblr. Here are five tips for Instagramming: Use hashtags; visitors to Instagram use hashtags to search Post regularly and keep your followers looking forward to your next image Post timely content – use seasons, holidays or events to your advantage Run contests or giveaways, a great way to build your following Promote your Instagram on other social media platforms and your website The two engagement measurements on Instagram are likes and comments. You can also use hashtags, which allow you to track posts and shares via hashtag tracking apps. By including phone numbers or URLs in your images or post texts, you can track call to action conversion rates for particular images or campaigns. The kind of photos that build rapport with customers are varied, but here are the top five types, that see high levels of engagement: Customer-centric photos: pictures of customers using or wearing your products (which is basically free advertising). Employee-centric photos: Much like the Employee of the Week photo on the wall, people like to get a peek behind the scenes. This has the benefit of increased employee satisfaction too! Contest photos: inviting customers to Instagram a picture from an event or for a contest is a great way to keep customers excited and engaged. Product-centric photos: A grouping of products of various colours or prints is surprisingly popular, as well as pairing of clothing items and accessories. Blogger-centric photos: Popular bloggers have their own fan base, so bloggers can cross-post your Instagram posts and your products to a wider audience. Engaging on Instagram is easy for users – once in the app, they only have to like or comment, quick, easy and perfect for those with short attention spans (the majority of the population!). To harness the power of social selling for your business,...

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