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Mandela Day Twitter hashtags sweep the nation

Posted by on Jul 19, 2013 in Social Media Marketing, Twitter | 0 comments

Each year Mandela Day sees more people getting encouraged to be a bit more charitable, more people getting involved and trying to use Madiba’s goodness as an inspiration to give back on his birthday for 67 minutes. This year, the country was in a united and integrated uproar of a celebration across all major social networking platforms, to jointly commemorate this great day. People were posting photos of themselves doing charity on facebook, filtered Nelson Mandel

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Great news for social media marketers: Twitter now features keyword targeting in timelines

Posted by on Jun 12, 2013 in Social Media Marketing, Twitter | 0 comments

Prior to this, social media marketing strategies were focussed on using Promoted Tweets based on user data that didn’t take advantage of the very thing that users turn to Twitter for: real-time updates and conversation. Because of the very time-sensitive nature of conversations and content on Twitter, the Promoted Tweets often didn’t reach relevant targets effectively or connect seamlessly with the latest trending topics. Thanks to this new feature, all that is

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Twitter set to evolve again

Posted by on Apr 3, 2013 in Social Media Marketing, Twitter | 0 comments

Shortly after being launched in 2006, it seemed as though the social mediaplatform – Twitter – would be little more than a platform for narcissists who enjoy torturing people with useless facts about their daily lives. Thisall changed, however,when celebrities like Oprah started making use of this micro blogging service to raise public awareness of socially relevant issues. So Twitter became less about the individual and more about noteworthy happenings

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What makes a good tweet?

Posted by on Jan 30, 2013 in Social Media Marketing, Twitter | 0 comments

In the world of social media, Twitter is one of the most widely used and influential platforms. This micro-blogging site has made many people famous (and it’s also sunk quite a few big brands). While some people and brands use Twitter to leverage their personalities and online communities, many Twitter accounts never really gain traction. One could argue that they’re just not good at tweeting. So, what makes a good tweet? Here are a few pointers as to what the m

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How to engage with consumers on Twitter

Posted by on Nov 8, 2012 in Social Media Marketing, Twitter | 0 comments

Moving on to Twitter can be a big step for some companies. Professional are often scared of the dynamic nature of social media platforms like Twitter. The immediacy of a real-time platform can also be intimidating. However, businesses should also try to have a footprint everywhere their customers and potential customers spend time, and this includes Twitter. However, if businesses want to get the most out of their Twitter use, they have to do more than broadcast the

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Twitter user suspended due to Olympics tweets

Posted by on Aug 31, 2012 in Social Media Marketing, Twitter | 0 comments

The London 2012 Olympics has come and gone and while you were focusing on fencing, gymnastics and rowing – many internet marketers and social media influencers focused their attention on the strict social media guidelines. On Sunday, 29 July, Twitter was the centre of a firestorm when it suspended British reporter Guy Adams’ account after he posted complaints about the NBC’s tape-delayed Olympics coverage. On Sunday, Guy tweeted: “Am I alone in wondering why

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