If you’re pursuing a social media strategy, then Twitter is probably one of your chosen channels. Not only is it easy to connect with your ideal customer on Twitter, but you can also use a variety of features on this platform to engage with them. Brands who already have a following on Twitter should consider using direct messages to connect with people. Not all Twitter users are keen on engaging with brands via direct message, so you need to be smart about how y
Twitter is where hundreds of millions of people go to find out what’s going on in the world. Twitter ads are designed to help you reach and connect with this audience, to get results that add significant value to your business, 140 characters at a time. Using Twitter ads is an effective way to grow followers. Creating a Twitter campaign will help to build an engaged and connected audience. Most Twitter users (85%) say they feel more connected to small and medium-s
Thanks to social media, a lot of new words have been added to the dictionary in the past 20 or so years, with the most widely used and accepted being hashtag. So popular the word, in fact, that a baby was named Hashtag Jameson a few years ago, triggering worldwide trending and spawning a host of new hashtags, like #Foolishparents and #StupidestNameEver. Silliness aside though, hashtags are now used on many social networks, including Twitter, Instagram and Facebook.
Twitter is a powerful tool when it comes to marketing your blog and getting more traffic for your content. There is still confusion about Twitter – why be limited to 140 characters, on a web that allows thousands of words and extensive multi-media? Misunderstood or not, Twitter has become a bite size multi-media stream and ecosystem, recognised as a brand facilitator, traffic driver and viral powerhouse. With so much already on Twitter, covering every subject know
If you are looking at launching a social media marketing campaign for your brand, you are probably wondering which of the many social media channels is right for your goals. It’s a myth that a brand needs to be present on every social network, but it is true you need to be on every channel which fits your brand. Twitter and Instagram are two huge contenders. They are similar in that they offer bites of content which is viewed very quickly, but one is about text an
It is undeniable; the need to become familiar with social media marketing should really be on the top of all digital marketers’ to-do list. One of the most influential and powerful social media platforms in this day and age is none other than Pintrist. While this may surprise you, there is something massive which sets this social media platform apart from your others: staying power. While Facebook and Twitter post warrant instant gratification via likes and shares