A marketing guide to Twitter direct messages

Posted by on May 16, 2016 in Social Networking, Social Selling, Twitter |

If you’re pursuing a social media strategy, then Twitter is probably one of your chosen channels. Not only is it easy to connect with your ideal customer on Twitter, but you can also use a variety of features on this platform to engage with them.  Brands who already have a following on Twitter should consider using direct messages to connect with people. Not all Twitter users are keen on engaging with brands via direct message, so you need to be smart about how you go about sending this type of communication. Here are a few things to keep in mind: Remember that it’s probably your first time talking to the person. Your initial direct message shouldn’t be overly familiar. Your tone and level of intimacy should be on par with how you would act when meeting someone for the first time. Keep it simple. You could start the conversation by simply thanking the person for the follow or by asking them what kind of content they would like to see on your Twitter profile. Be personal. Twitter users dislike being spammed. As far as possible, try to personalise each message. This can become administratively intensive if you start getting lots of new followers each day, in which case you should consider appointing someone for the role of social media manager or hiring a community management service to help you with this task. Need help with your social selling or social media marketing strategy? WSI OMS offers social strategy consulting as well as community management services. Contact us for more information today. Please follow and like...

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How Twitter ads can increase your customer base

Posted by on Mar 23, 2016 in Social Media Marketing, Social Media Optimization, Twitter |

Twitter is where hundreds of millions of people go to find out what’s going on in the world. Twitter ads are designed to help you reach and connect with this audience, to get results that add significant value to your business, 140 characters at a time. Using Twitter ads is an effective way to grow followers. Creating a Twitter campaign will help to build an engaged and connected audience. Most Twitter users (85%) say they feel more connected to small and medium-sized businesses after following them and are more likely to buy from their websites. To start your campaign, you need to select your advertising tools. A Promoted Account will appear in areas such as “Who to Follow” and Home timelines to help you reach as many people as possible. Next, create your content, including a clear profile picture, a straightforward Twitter handle and a profile bio that explains a bit about yourself and what you offer. Keep the focus on your business, so don’t use too many hashtags and usernames. Define your audience by their interests, geography and language, gender, similar followers or tailored audiences. Set your budget – Promoted ads are priced on a cost-per-follow basis, meaning you’ll only pay when someone clicks on your ad placement. You can set a daily and total budget for your campaign, with the campaign ending once your budget has been met. You’ll never be charged for more than you pay. Engaging with your followers with tweets and content is always free, even if they were initially gained through a Promoted Account. The Twitter real-time analytics can provide you with data-driven insights that you can use to grow your business. You can get a comprehensive view of all your tweets, paid and unpaid. The beauty of twitter Ads is its user-friendliness. You can stop or start whenever you want, measure results in real time and control your spend. You will quickly grow a community of high value followers. For more on social media marketing and digital marketing, contact us. We can create a campaign to suit your business goals, from finding the most relevant industry information for your brand to tweet, to finding the posts you should be commenting on. Please follow and like...

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A simple guide to using hashtags on social media platforms

Posted by on Mar 9, 2016 in Facebook, Instagram, Social Media Marketing, Twitter |

Thanks to social media, a lot of new words have been added to the dictionary in the past 20 or so years, with the most widely used and accepted being hashtag. So popular the word, in fact, that a baby was named Hashtag Jameson a few years ago, triggering worldwide trending and spawning a host of new hashtags, like #Foolishparents and #StupidestNameEver. Silliness aside though, hashtags are now used on many social networks, including Twitter, Instagram and Facebook. A hashtag is a simple keyword phrase, spelled without spaces, with a pound sign (#) in front of it. You can put these hashtags anywhere in your social media posts. What they do is tie public conversations from all different users into a single stream, which you can find by searching for a hashtag and clicking on one. What makes them great, is that hashtags are the ideal way for individuals and brands to make their social posts more visible and increase engagement. They can provide useful context and update a group of like-minded individuals on a certain topic in real time. The key is to use them sparingly and only when they add value. Too many can be annoying, confusing or frustrating. How to use hashtags on Twitter: A Twitter hashtag ties the conversations of different users into one stream. If Twitter users who aren’t otherwise connected to one another talk about the same topic using a specific hashtag, their tweets will appear in the same stream. Using a hashtag on Twitter is as simple as publishing a tweet from a public account that includes the hashtag. As long as your account is public, anyone who does a search for that hashtag will find your tweet. One to two hashtags per tweet show the best results for engagement. Tweets with hashtags get twice the engagement of tweets without. How to use hashtags on Facebook: Like on Twitter, a Facebook hashtag ties the conversations of different users into one stream. But unlike Twitter and Instagram, where many people have public accounts and their posts can be seen by anyone, most people’s Facebook posts and accounts are private. This means that even if individuals are using hashtags, they aren’t searchable. The result? The hashtags you can search for on Facebook tend to be published by influencers, brands and publishers, rather than by individuals. To use a hashtag on Facebook, all you have to do is publish a Facebook post to your Page or timeline that includes the hashtag. Be sure your post is public if you want people other than your Facebook friends to be able to find it. To make a Facebook post public, click on the button to the right of “Post” and choose “Public” from the dropdown...

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How to get traffic from Twitter – tools and tactics

Posted by on Feb 17, 2016 in Social Media Marketing, Social Media Optimization, Twitter |

Twitter is a powerful tool when it comes to marketing your blog and getting more traffic for your content. There is still confusion about Twitter – why be limited to 140 characters, on a web that allows thousands of words and extensive multi-media? Misunderstood or not, Twitter has become a bite size multi-media stream and ecosystem, recognised as a brand facilitator, traffic driver and viral powerhouse. With so much already on Twitter, covering every subject known to man, you might find the prospect of using Twitter quite daunting, but it’s not as difficult as it seems. There are a number of tactics and tools to use to bring your tweets up to speed and getting the attention they deserve. Try a few of these and see if it makes a tangible difference to your volumes of followers. Use more visual content Studies show that tweets with image links get two times the engagement rate of those without. Vibrant images help your tweets stand out in text-dominated streams. Use your tweets as teasers, not explanations Don’t give too much away about the content in your tweet, or your readers won’t click on the link to read more. One way to tease an audience is to pose a question, which of course, you answer in the content. Repeat your tweets Often tweets are missed by your followers, so sharing the same content more than once is a good idea. Use different headlines, images or quotes that link to the same article. Pimp your bio Use your Twitter profile bio to link to your latest blog or article, rather than your website or blog home page. Use your Twitter community for ideas for new blogs Poll your followers by asking for issues; show an interest in other people’s challenges. When you get enough answers to identify a trend, you can use that as basis for your next blog. Write great headlines You have to grab the attention of your readers at the first glance. Use a promise (How to…), curiosity, controversy, intrigue. There’s an art to getting that all into 140 characters, but one worth practising. Use hashtags Tweets with hashtags receive twice the amount of engagement than ones without. Use hashtags that relate to the subject of your blog posts, so you’ll show up in searches. Don’t use more than three per tweet. Use quotes or stats from industry leaders People love thought-provoking quotes, so use ones from thought leaders, experts or recognised voices in your niche. Interesting statistics and figures are also eye-catching in the text heavy stream. Buy the right audience If your following is not yet large, you might want to consider paying to increase the visibility of...

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How to choose between Twitter and Instagram for your brand’s social media marketing

Posted by on Dec 16, 2015 in Instagram, Social Media Marketing, Twitter |

If you are looking at launching a social media marketing campaign for your brand, you are probably wondering which of the many social media channels is right for your goals. It’s a myth that a brand needs to be present on every social network, but it is true you need to be on every channel which fits your brand. Twitter and Instagram are two huge contenders. They are similar in that they offer bites of content which is viewed very quickly, but one is about text and the other is about images. So which is right for your brand? Let’s find out. Bigger numbers don’t really mean much here Twitter has slightly less monthly users than Instagram (316 million vs 400 million, according to Sprout Social) but this means nothing if your audience isn’t really using the platform. You need to research your target audience and find out where they are spending their time online. If you are aiming at a younger audience, Instagram is your winner, with 53% of users in the 18-29 years old age group. Instagram is all about engagement When people use Instagram, they are pretty much glued to it, with no clickable links in captions and a very simple user interface. Users aren’t distracted while using it. If you want to really engage your audience, Instagram is fantastic. Are you a visual company? If you are a company that is all about visuals, such as a fashion brand or design company, you will thrive with Instragram, since it is all about images. Do you have a customer support team? If so, you need to be on Twitter. Many people take to Twitter to voice their complaints, and even their compliments. It’s important that when people mention your brand on Twitter, you are there to step in and get in on the conversation, turning negative reviews into opportunities. Twitter is great for sharing content If content forms part of your digital marketing strategy, then having a Twitter account is a no-brainer. Twitter has been called a “content distribution tool” because it is a great place to share your constant stream of content. Instagram on the other hand, keeps users within the app on purpose, so it doesn’t serve well for this. If you need assistance with everything to do with social media marketing, WSI OMS is for you. With expertise in content creation, social media, online marketing and much more, we are here to guide you through the digital marketing landscape. Contact us today. Please follow and like...

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Pin It! Using social media marketing to the full

Posted by on Aug 19, 2015 in Social Media Marketing, Twitter |

It is undeniable; the need to become familiar with social media marketing should really be on the top of all digital marketers’ to-do list. One of the most influential and powerful social media platforms in this day and age is none other than Pintrist. While this may surprise you, there is something massive which sets this social media platform apart from your others: staying power. While Facebook and Twitter post warrant instant gratification via likes and shares, something which has been pinned has a much longer life span and durability. Here are a few ways to make sure that Pintrest will work for you. Digital marketers, be sure to share your pins on other networks By doing this, you are spreading your Pintrist reach across a number of different social media platforms. This will spread the word of your Pintrist board and make you more noticeable and discoverable to your potential followers. Put a Pin It button on your blog Be sure to start incorporating the iconic Pin It button into all of your blog posts, giving people the ability to share your thoughts. This will give them the ability to share your blog post right then and there growing your blog through the one and only Pintrest. In the same right, ensure that your blog post photos are ‘pinnable’ and will attract the right attention you wish them to. If you don’t have the slightest clue on where to go, fear not. There are those in South Africa who can help and WSI OMS just happens to be one of them. We are a digital expertise company who can take you from zero to online rock star in a matter of time. With a wide variety of different services at your discretion, you will be spoilt for choice when discovering how we can help you. Call us today and see how your online journey can begin now. Please follow and like...

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