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Google+, what’s next?

Posted by on Oct 13, 2015 in Content Marketing, Google +, Social Media Marketing | 0 comments

It was 2011, just after Larry Page returned as CEO of Google, that the plan to launch a direct competitor to Facebook was born. Google as a company was riding high on their many successes – mapping most of the world, indexing millions of books and becoming a major player in the smartphone market, but had yet to produce anything on social media. It wasn’t through lack of trying. Orkut, Reader, Wave and Buzz all failed miserably. In the meantime, Facebook grew big

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How to make social selling pay off

Posted by on Oct 7, 2015 in Social Media Marketing, Social Media Optimization, Social Selling | 0 comments

Social selling refers to the leveraging of social media networks and your personal brand to achieve your sales goals. It helps the sales person find the right connections and build trusted relationships, which in turn will make them better at most aspects of their jobs. Social selling is a powerful strategy which can help sell ideas, establish credibility in your niche, secure funding, attract talent and win over new customers. Since 25% of all time online is spent

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Integrate your email and social media marketing campaigns and increase ROI today

Posted by on Oct 5, 2015 in E-mail Marketing, Social Media Marketing, Social Media Optimization | 0 comments

Social media marketing should play an integral part in your email marketing strategy, and vice versa. The first and foremost thing to do is ensure that your email and social media marketing campaigns look and feel the same; the second is to build a link between the two. The benefits Besides the resultant positive brand association, there are other benefits to integrating your email and social media marketing campaigns. Email marketing is inexpensive, and if it drive

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How To Set Up An Instagram Profile: Pro Tips To Boost Your Brand’s Traffic In A Month

Posted by on Sep 24, 2015 in Social Media Marketing, Website Optimization | 0 comments

Instagram is a fantastic tool to boost your brand awareness and traffic rates. It is a platform that is equipped for picture, written and video marketing. Major brand such as Rimmel, Cadbury, Estee Lauder and more received sponsored ad campaigns from Instagram as part of an initial marketing trail. It goes to prove the marketability of Instagram. So how can you set up an Instagram profile and benefit from a form of mobile marketing which reaches potential traffic of

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Ten Writing Tips for Great Social Media Posts

Posted by on Sep 23, 2015 in Digital Media Marketing, Social Media Marketing | 0 comments

Social media marketing requires you to engage with your audience, which means you need to actively participate in online conversations. Social media posts are the conversation starters and are absolutely vital to your overall social media presence. So how do you generate great social media posts? The writing thereof is of the utmost importance and should not be neglected or understated. If writing is not quite your niche, employing writing services is an excellent i

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How social media strategies are helping charities and non-profit organisations to make a difference

Posted by on Sep 14, 2015 in Social Media Marketing, Social Media Optimization | 0 comments

Charities need to rely on public support in order to succeed. One of the best way to spread their message on limited funds would be by investing in a solid social media strategy which can appeal to their target audiences. If you’re running a non-profit organisation or a charity, here are a few ways you can use social media to make a difference: Consider your reach on each platform LinkedIn is the professional networking tool, while 80% of 18 to 24-year-olds and 73

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