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The Four Kinds of Millennials

Posted by on Sep 26, 2018 in Social Media Marketing | 0 comments

Up until recently, everyone born between the years 1980 and 2004 were lumped together under the banner ‘Millennials’. While grouping a certain demographic by age does assist in some predictions, it is becoming increasingly obvious that Millennials are comprised of four separate groups. Each group is affected by different socio-economic factors and as such have different outlooks. A digital marketing campaign aimed at anyone between the ages of 13 and 35 needs to

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Writing Headlines for SEO and Social Media

Posted by on Aug 22, 2018 in Social Media Marketing | 0 comments

One of the problems that headlines have is that they need to serve multiple audiences. It’s not just about ranking in search engines. We also need to serve our website visitors well. And, you also want the headline to be catchy on social media. In the SEO world of headline writing, you will be trying to rank well for different search terms as well as earn a high click-through rate, you need to earn links, and you want engagement. On the social media side, you are

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How To Save Face After Making A Judgement Error On Social Media

Posted by on Aug 21, 2018 in Social Media Marketing | 0 comments

What is a good step-by-step procedure to follow when you have made an error in judgement on social media? When you make a mistake on social media, you have to own it. You have to take responsibility for it and avoid getting defensive. If it is a really bad error in judgement (such as something that is discriminative), then you should apologise and remove the post. If it is an error in judgement that was intended to be humorous but was in poor taste, you may be able

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How to Get Your Whole Company Involved In Your Social Media Strategy

Posted by on Aug 20, 2018 in Social Media Marketing | 0 comments

Do you have to spend as much time working on internal brand culture as you would on social media marketing? By now, most brands know that they need an online presence and a social media following. Many companies, however, aren’t dedicating enough time to their internal marketing and brand culture. To determine whether this should be a priority for your business, ask yourself what kind of company you are going to be. Are you going to stay in the old model of mass b

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How to Create the Best LinkedIn Summaries for Professionals – Dr. Cheryl Potgieter

Posted by on Aug 10, 2018 in LinkedIn, Social Media Marketing | 0 comments

We have helped many people use the power of LinkedIn (see this example of Dr. Cheryl Potgieter) to connect with their ideal target audience. Whether you are an established thought leader in your industry or you whether you just recently started working in a new niche, you need to ensure that your LinkedIn profile is:Attention-grabbing, and That it explains the value you can bring to a client’s business.Here is advice on how professionals like Dr. Cheryl Potgie

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4 Ways to Improve Your Visibility on LinkedIn – Cheryl Potgieter

Posted by on Aug 3, 2018 in LinkedIn, Social Media Marketing | 0 comments

WSI regularly helps business people, entrepreneurs, and professionals (see an example of Cheryl Potgieter) improve their visibility on LinkedIn. As the leading social media platform for business people, having a compelling profile is only the first step. Here are four ways to boost your visibility on LinkedIn:Completing Your Professional ProfileIf you want to make sure your potential clients and business contacts can find you on LinkedIn, you need a complete, pr

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