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How to Make Instagram Work for You

Posted by on Jan 25, 2019 in Instagram, Social Media Marketing | 0 comments

Instagram has grown exponentially since its launch in 2010. According to Buffer.com, worldwide, there are more than 800 million Instagrammers, sharing upwards of 250 million pieces of content daily. So when marketing on the platform, it is vital to have an effective Instagram marketing strategy to cut through the noise and attract the right customers. Why Use Instagram? Instagram has a huge user-base (300 million daily active users to be exact). So, naturally, mar

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8 Social Media Buzzwords You Should Know

Posted by on Jan 21, 2019 in Social Media Marketing | 0 comments

Tweets, DMs, mentions and impressions, these are just a few of the terms you will find floating in the pool of social media jargon. Even as a social media marketer or a digitally savvy business owner, it can get overwhelming trying to keep up with the latest trends and hashtags. We have compiled a list of social media terms you should add to your vocabulary if you want to stay in the know.  User Generated Content (UGC)  User Generated Content is conte

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Bidding On Swipes Boosts Marketing Opportunities on Snapchat

Posted by on Dec 20, 2018 in Social Media Marketing | 0 comments

An increasing number of direct-to-consumer marketers are moving a portion of their Facebook and Instagram ad spend to Snapchat. With Snapchat launching Pixel in June, direct-to-consumer marketers are reporting seeing up to a 50% lower cost-per-acquisition. What makes Pixel more attractive to marketers is the ability to bid on conversions instead of swipes, which empowers marketers to target ads to people who are more likely to convert instead of simply swipe. This,

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Facebook 3D Photos: Here’s What We Know

Posted by on Dec 19, 2018 in Facebook, Social Media Marketing | 0 comments

In October, Facebook rolled out a new feature that will allow users to post photos with 3D effects to their feeds. Despite the name, however, the photos won’t be fully 3D. You won’t, for example, be able to tilt your phone’s screen to see a picture of your dog from different angles. The reason why Facebook is calling it “3D” photos is because the feature gives pictures a certain amount of depth. Facebook describes the new feature as being able to look at y

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People Spend Over 5 Years of Their Lives on Social Media

Posted by on Dec 18, 2018 in Social Media Marketing | 0 comments

According to research by Mediakix, people spend five years and four months of their lives on social media. But where are they spending their time? In a lifetime, the average person will spend 8 months on Instagram, 1 year and 2 months on Snapchat, 1 year and 7 months on Facebook, 1 year and 10 months on YouTube and 18 days on Twitter. To put this into perspective, here is how much time people will spend on other daily activities over the course of their lifetime:W

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Top Tips to Creating High Engagement LinkedIn Posts

Posted by on Dec 14, 2018 in LinkedIn, Social Media Marketing | 0 comments

People who have a large, highly engaged audience on Facebook and other platforms often report that their content simply is not getting a lot of clicks and shares on LinkedIn. Here are some top tips to create a high engagement in your LinkedIn posts:Don’t Use The Platform For One-Way CommunicationAll too often, people launch a LinkedIn strategy and only focus on the content that they are going to be posting. Many business people are guilty of posting thought le

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