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How to Manage Your Business Social Media Accounts

Posted by on Jul 2, 2018 in Social Media Marketing, Social Networking | 0 comments

Social media marketing is a must-have for any business these days. As a small business owner, you may want to know how you can manage your corporate accounts without becoming a full-time social media slave. Here are a few things that you should do each day to manage your accounts effectively without making social media an all-consuming job:   Check For Mentions Reply to all comments and questions that are directed at your brand. People expect social media acco

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How to drive traffic to your website from Facebook

Posted by on Jun 20, 2018 in Facebook, Social Media Marketing, Social Media Optimization | 0 comments

It’s one thing to have engagement on your Facebook page, but it can be a whole different ballgame to get people to click away from your page and visit your website. Here are a few things that you can do to drive traffic to your website from Facebook:  Create a postSometimes it is helpful to experiment with different types of posts. You may find, for example, that people are more likely to click on your post if you have shared something to Facebook via a l

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What reverse showrooming means for your social media marketing strategy

Posted by on Jun 19, 2018 in Social Media Marketing | 0 comments

From day one, brands with strong offline presences looked at social media marketing with critical eyes. They claimed that platforms like Facebook and Twitter offered smoke and mirror results which were both a waste of time and money. A lot of these reactions are based on fear.   Studies show that social media influences offline transactions just as much as online transactions. With so much research and innovation surrounding the emergence of social channels, co

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How do you optimise your Facebook ad frequency to avoid ad fatigue?

Posted by on Jun 13, 2018 in Digital Media Marketing, General, Social Media Marketing | 0 comments

Ad frequency refers to the number of times a person sees your ad. This is a data metric that you should keep your eye on because you want to make sure that people aren’t seeing your ad so much that it’s creating ad fatigue.   Facebook ads perform the best when the ad frequency is between 3 and 5 times. So, when someone has seen the ad between 3 and 5 times, it is considered optimal. If a person hasn’t seen the ad at least three times, then they haven’t

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Social media marketing insights – What Facebook’s changes mean for you

Posted by on Jun 11, 2018 in Digital Media Marketing, Facebook, My Insights, Social Media Marketing | 0 comments

About three months ago, Facebook changed its algorithm again and many people want to know what this means for their Facebook Business Page and how it will affect the reach of the content they post on Facebook. The idea behind Facebook’s algorithm update is to go about removing corporate or public content from their site. When they announced the update, Facebook said that it is shifting the focus of its news feed to promote “meaningful” posts, mostly those shar

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Which Platforms Are Giving The Highest Return On Video Marketing Investment?

Posted by on May 16, 2018 in Digital Media Marketing, Online Marketing, Social Media Marketing, Visual Marketing, Website Design | 0 comments

Did you know that 95% of people have watched an explainer video to learn more about a product or service? And that 81% of people have been convinced to buy a product or service by watching a brand’s video? Video marketing is a powerful way to boost brand awareness and sell more products. A new infographic by Webmstersjury.com lists some key stats that would make any business owner or marketer think twice about ploughing their marketing budget into anything besides

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