Boost Your Twitter Social Media Marketing Strategy with These 3 Tools

Posted by on May 15, 2019 in Twitter |

Offering a host of incredible features, we take a look at three online tools guaranteed to boost your social media marketing strategy.     Followerwonk  Followerwonk is dedicated to finding, analysing and optimising Twitter analytics. This makes it possible for you to collect important insights and information on various Twitter users, seek out and discover popular accounts in your industry niche, as well as identify potential brand influencers to collaborate with. The tool also allows you to compare Twitter accounts, your relationships with your followers as well as your competitors. Ultimately, it’s everything you need to really make a noticeable impact on this ever-growing social media marketing platform.   RiteTag  What is Twitter without hashtags? The question is, how can you find the best hashtags to help promote your brand and get your content seen? With a tool like RiteTag! This software provides suggestions in terms of which hashtags are currently trending and relevant to tweet. It will almost certainly help you to increase your tweets’ impressions and engagements.   TrendsMap  Struggling to get creative in terms of what to tweet about? The free feature of TrendsMap is to find out what is trending in specific areas of the world, as well as a 7-day history. You can view what is trending within a country or zoom into a specific city if you wish. If you are willing to invest in the program, other helpful features include adding an alert for your topics, extended Twitter history searches and on-map visualization of any topic.   Here at WSI OMS, we make use of the best social media marketing tools to help take your strategy and results to all-new heights. If you’d like to see an improvement in your interactions, engagements and online conversions, then we’re the experts to contact. Get in touch now to learn more. Please follow and like...

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3 Types of Videos You Need to Include in Your Social Media Marketing Strategy

Posted by on Apr 26, 2019 in Social Media Marketing, Visual Marketing |

Video marketing is quickly becoming key to social media success for brands big and small. However, not all video content is created equal. Below, we examine the top three types of videos to include in your social media marketing strategy to ensure improved engagement and reputation for your business going forward. Live Video  Live streaming is so hot right now. According to recent statistics, 80% of people would rather watch live video from a brand than read a blog, and 82% would prefer live video from a brand to social posts. Do your brand a favour and start experimenting with Facebook Live and YouTube Live to get a feel for the trend and watch how quickly your audience starts to grow. Just remember to promote your live streams on your social media profiles well ahead of time to generate hype and increase turn-out. Tutorial Videos  Did you know that tutorial videos are some of the most commonly shared types of videos on social media? The great news is that they are easy to film and are a fantastic opportunity to promote your product. Do your best to keep them short, sweet and witty. Behind-the-Scenes Videos  One of the most important things for a brand to do when it comes to digital and social media marketing is to ensure that people can relate to it. One way in which to do this is to introduce your followers to your team and processes as authentically as possible. Behind-the-scenes videos at an event or filming an ad are a great opportunity to give this a go. Just remember to avoid any scripts and heavy editing. Build your social media marketing strategy with a team of experts in your corner to guide you every step of the way. Enter WSI OMS, video content specialists offering digital marketing services including content marketing, mobile marketing, social media marketing, website design, and website development. Contact us now to learn more. Please follow and like...

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Boost Your Social Media Marketing Game with These Essential Tools

Posted by on Apr 12, 2019 in Social Media Marketing |

Navigating the ever-changing world of social media can be a headache and a challenge for even the most digital-minded companies. Luckily, you need not go it alone! Here’s our list of the most essential tools to help boost your social media marketing game in 2019 and beyond… Awario  When it comes to monitoring social media marketing performance, you cannot go wrong with Awario. This tool has been designed specifically for smaller businesses. In essence, the tool utilises crawlers to collect evidence of mentions of your brand, your competitors, or any other keyword for that matter, on various social media platforms. Try it now – it’s free for the first 14 days. Sprout Social  This one is a great social media management tool for SMEs. It ticks all the boxes in terms of scheduling, analytics, and your inbox, and also boasts bit.ly integration. Try it free for 30 days. Social Animal  If your digital marketing goal for 2019 is to focus more time and effort on mastering the art of content marketing, Social Animal is the tool for you. It makes it easy to research content ideas, analyse curated content, seek out influencers, and monitor your competitors’ content marketing performance. It offers a ‘freemium’ plan, as well as a free 14-day trial. Zapier  Create ‘zaps’ or multi-step workflows with Zapier – a social media marketing tool which integrates seamlessly with various apps and allows for multiple users. It also offers a ‘freemium’ plan and a 14-day trial. AdEspresso  Advertising plays a sizeable role in the success of social media marketing, regardless of the size or type of business you’re promoting. AdEspresso can help to kick-start your advertising on social media platforms by simplifying the process of creating, flighting, managing and analysing social media marketing campaigns. Get started with a free 14-day trial. One of the best and most effective social media marketing tools is having a professional, experienced social media marketing agency in your corner. Enter WSI OMS. Not only do we specialise in social media marketing, but we also offer content marketing, mobile marketing, website design, and website development services. Get in touch with us today for more information. Please follow and like...

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How Pinterest Analytics Can Boost Your Social Media Marketing

Posted by on Apr 8, 2019 in Pinterest |

250 million people use Pinterest every month. Therefore, if you have yet to include this popular social media platform in your company’s social media marketing strategy, now is the time to do so! The great news is that, when using Pinterest Analytics, it is easy to gain insights into not only who your followers are, but also into what their online preferences are as well as how they behave. Here is what you need to know:   What Pinterest Analytics Can Tell You  Just like most other platforms when it comes to social media marketing, Pinterest Analytics will provide you with details regarding your company profile and the number of impressions that it has received within a specified period of time. You will also be able to find out the following: How many saves/re-pins you have received, How many people have clicked on your pins, and A snap-shot look at how your content has performed overall since opening your Pinterest account.   Audience Insights  Pinterest Analytics can also provide you with helpful insights into the audience that you are reaching and who is engaging with your content the most. You will learn how many people you are reaching and how many of those people are engaging with your brand. You will learn about their age, gender, location, and which device they are using. You can also find out which categories and interests your audience is associated with to give you more ideas for future content marketing.   Worried About Using Pinterest Analytics? Are you worried about making use of Pinterest Analytics? Fear not – this platform is extremely user-friendly and streamlined for your convenience. You will find your Analytics by clicking on the Analytics tab in the top left-hand corner of the navigation bar and go from there.   If you’re determined to truly make the most of your social media marketing and the data insights available to you as a result of this, it may be time to seek professional assistance from the experts. Here at WSI OMS, we specialise in content marketing, mobile marketing, social media marketing, website design and website development. Get in touch with us now to learn more.   Please follow and like...

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New Social Media Platforms Are Being Launched: What Should You Do?

Posted by on Mar 27, 2019 in Social Media Marketing |

Social media platforms are being launched each year, but not all of them get the traction among users that they expect. Vero, for example, was expected to be the main competitor to Instagram, but relatively few people are using it. Other up-and-coming social platforms include Amazon Spark, Anchor, Caffeine and Facecast. What Should Your Game Plan Be? Stay informed with what is happening on other social media networks, but don’t go chasing new, shiny objects. What we mean by this is that you shouldn’t go chasing trends. Just because you hear there is a new social network (and trust me, you will), it doesn’t mean you need to rush onto it and create a profile for yourself or your brand. Many digital marketing ‘gurus’ recommend that people go and land-grab whenever a new social media platform is launched. The problem with this approach is that you will most likely be engaging with the same people who are already following your content on your existing platforms. Instead of chasing the newest platforms, focus on working within your existing social media infrastructure. You have access to over 2 billion Facebook users and over 1 billion Instagram users. LinkedIn and Twitter offer equally impressive numbers. These are networks that I can assure you will give you more value and more immediate reach than any social media network that you can jump on. WSI OMS specialises in social media marketing and digital marketing. Contact us if you want to make more money online. Please follow and like...

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Take Your Social Media Marketing To The Next Level With A Private Mastermind Group

Posted by on Mar 25, 2019 in Social Media Marketing |

If you’re struggling with getting organic engagement on any social network, consider starting your own private Mastermind group. Whether it is a private Facebook group, a WhatsApp group, a private DM group on Twitter or a private LinkedIn Messenger group, this can be a valuable tool for marketing, exposure and networking. For this group, focus on inviting like-minded professionals like you into your own space. By creating your own Mastermind group, you are now able to control the conversation and steer it in a way that you want. On this group, you should share new and interesting information. Avoid coming across as self-promotional by focusing on educational content that can really help group members. You can also look at the content that group members are posting to share on the group. This way, you won’t have to sift through hundreds and thousands of accounts to find new content for your Mastermind group. Private Mastermind groups are going to be a big digital marketing trend going forward. As marketers lose reach and continue to have to spend money on social media, they are looking for new ways to defeat the system. While you can’t completely bypass the system, you can still play within the rules, which is why we recommend private Mastermind groups to people who want to expand their organic reach. Who are your Super Fans? Who are the people most interested in your content? Invite them into a private group and start connecting in a new, meaningful way. WSI OMS specialises in social media marketing and digital marketing. Contact us if you want to make more money online. Please follow and like...

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