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Social Media CTA

Posted by on Nov 22, 2016 in Social Media Marketing | 0 comments

You have put your heart and soul into developing an exceptional product or service. You have grown your business nicely. You have created valuable to share with your customers and prospects. You have mentioned this on your social media platforms. But still you wait. Sound frustratingly familiar? Getting the most out of social media marketing means strategically improving conversion. Think of yourself as a world famous movie director. Lights So much has been document

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5 tips for successful influencer outreach

Posted by on Nov 21, 2016 in Social Media Marketing | 0 comments

It’s the next big thing in digital marketing and with social media marketing evolving the way it is, the power of the influencer is definitely here to stay. Influencer marketing is highly organic- more so than any other kind of online marketing in that it relies entirely on human beings and their opinions with no ‘tools’ to provide structure. However, when done right the rewards are enormous, creating brand awareness for you and assisting with link building fo

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How to Influence Influencer Marketing

Posted by on Nov 15, 2016 in Social Media Marketing | 0 comments

Influencer marketing is “the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services.” In terms of social media marketing, it is simply finding people with massive followings on a social media platform and getting them to promote your brand. A recent Nielsen report revealed that 84% of consumers will take action based on the reviews and recommendations of trusted sources above

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How to use customer data for personalised marketing

Posted by on Nov 14, 2016 in Social Media Marketing | 0 comments

If you have a digital marketing strategy, you’ll know that data is key. A strategy that includes content marketing and search engine optimisation often gives you a wealth of information on your customers. So how can you use all of this data in a meaningful way to connect with potential customers through personalised marketing? Use tools to keep things simple With so much data coming in as a result of your digital marketing, it can feel a little overwhelming. There

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How to find out which social media platforms your customers are using

Posted by on Oct 6, 2016 in Social Media Marketing | 0 comments

Rather than having a presence on every social media platform out there, it’s more beneficial and less time- (and resource-) consuming to focus on a couple of platforms. The key is to find out which platforms your audience favour and focus on these. Unfortunately, there’s no quick tool or analytics programme that can tell you this, so it requires a bit of research. The first and most logical place to start, is with your ideal clients. Asking them where they hang

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How to maximise your Facebook video posts

Posted by on Oct 4, 2016 in Facebook | 0 comments

With video being the top performing format on Facebook, it’s a medium you really should be using for your online marketing strategy. Videos range from professionally edited pieces to short clips taken with a mobile phone, but there are things you can do to improve the videos you post. Strangely, the most watched type of Facebook videos are those relating to food – how to make something, to decorate something, how to eat something…you get the idea. Many people

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