Focus on social media marketing for your business

Posted by on Sep 18, 2009 in Social Media Marketing |

With correct social media optimization (SMO) you can build your brand and reputation.  Social media is all about trust and credibility.  Brand yourself as a leader.  Your brand or company is what you represent and care about.  You can be the unique voice in your market.  The goal with social media marketing is to create a cultural following. Success will happen because of effort.  Participating in social media is not an easy task.  It takes time and dedication but the return out weights the costs involved.  Successful social media marketing takes many hours each day.  You must engage with your market at every turn.  Social media marketing is all about where the conversations are happening and then interacting in these conversations. Social media creates oppertunity.  The power is in brand development and brand perception.  Success with using social media is not a sprint, it’s running the marathon. Success is built by building honest relationships. Authenticity must be real. Most of our daily tasks evolves around the internet.  The world will become more transparent… not less. There is no more lurking in the shadows. Social media shines a light on everything and everybody. In the last couple of years the online marketing industry has changed tremendously.  It’s getting chaotic.  Controlling your market the old style is dead.  Today it is all about interacting and conversing with your market. Information should not have a price and content should be offered free.  Social Media Marketing is about giving information to those that seeks it.  In exchange to this you are building your brand and reputation as the authority in your market.  Your goal should be to make a difference and to make your market better. Social media is big, it’s really big.  It is busy changing the way we do business online.  Contact WSIOMS for further information regarding social media marketing. Please follow and like...

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Why Social Media Marketing is Important For Your Business

Posted by on Sep 13, 2009 in Social Media Marketing | 6 comments

Social media can be found almost everywhere on the web. The internet viewing public has shifted to social media and many search engines are already busy incorporating it onto their algorithms including the upcoming Caffeine update of Google. Even though social media has been around for a while, successful online businesses is also following this trend. Millions of conversations are happening online every day.  This creates a highly involved audience that engages and interacts around focused topics. Companies embracing the social media advantage will be able to connect with their targeted audience and reap the benefits of increased brand awareness and increased sales.  Businesses need to re-visit their marketing assumptions to take advantage of the evolution of Web 2.0 social media marketing. For the first time businesses can broadcast their message to targeted users at the right time and make sure their message is seen by as many users as possible. It is important that businesses must understand that this kind of marketing (Social Media Marketing) is very different than traditional marketing.  Social Media Marketing is all about creating relationships and trust. Not about selling.  Conversation is king but in order to establish it, you will need good relevant content to start it. Social Media Marketing allows you to promote your services and brand by making your presence known on targeted social media websites.  This process is also called “Social Media Optimization (SMO)”. Popular social media websites includes Linkedin, Facebook, Stumbleupon, Digg, Twitter and YouTube.  Each social media website has its own rules and strategies that needs to be developed for each in your social media marketing strategy. You can also use social media tools to access audiences with shared interests and viewpoints.  These social media tools includes blogs, social networks, social bookmarking websites, forums and wikis.  Social media can include images, videos, audio, widgets and text. What your business can expect from optimized social media marketing? Attention and recognition for the company brands and the company itself. Targeted visitor traffic to the company website. The ability to interact with customers and potential customers Increased sales through increased brand awareness. Contact us if your require any additional information regarding Social Media Marketing and Social Media Optimization. Please follow and like...

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Social Media explained in 4 Minutes

Posted by on Aug 27, 2009 in Social Media Marketing |

Is social media a fad? Or is it the biggest shift since the industrial revolution?  Have you ever wondered what exactly is Social Media? View below a great YouTube video from Socialnomics explaining this. [youtube]sIFYPQjYhv8[/youtube] Social Media isn’t a fad, it’s a fundamental shift in the way we communicate. Please follow and like...

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Online Marketing using Social Media

Posted by on Aug 26, 2009 in Social Media Marketing |

Social Media Marketing is the new frontier and trend in the online marketing industry.  Every business small or large should develop strategies on creating their first “Social Media Marketing Initiative” if they haven’t done so already. Why is social media so important and why should you start using it in your marketing strategies? Social Media comprises of many online tools including social networks, blogs, photo sharing websites and video sharing websites.  The reason why you should be implementing social media in your marketing mix is because your clients are already using it daily.  Popular social media websites includes Facebook, MySpace, Twitter, LinkedIn, YouTube and Flickr.  There’s hundreds of them but only a few good ones.  Social media is a two way interaction rather than one way monologues.  It involves the building of relationships and conversations with your readers. Why you should use Social Media? Your customers are there: Millions of every day internet users reads blogs,  listen to podcasts, participate in facebook activities, Twitter, etc. Your competition isn’t there: Most small and medium sized businesses are not using social media yet.  Many large organizations are beginning to market thru social media. Cost effective: Most social media are free to use.  Often the time spent will out weight the return.  Reach your targeted audience without having to lay down a single cent. Website traffic: Marketing with social media can bring traffic and links to any website. Social media is not only popular with readers, but search engines give high importance to links from social media sites. Extend your reach: Marketing thru social media introduces your company to new prospects. Traditional media and website marketing reaches a different audience than social media. There are thousands of social media sites and options available to your company. Please follow and like...

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38 Social Media Ebooks and White Papers

Posted by on Aug 22, 2009 in Social Media Marketing | 3 comments

After a bit of searching on the internet, I came across a couple of Ebooks and White Papers regarding “Social Media”.  In the Social Media industry I have learnt that you can never have too much information as Social Media is the next frontier in global and local marketing. You can always find tips and techniques from blogs and forums regarding “Social Media” and “SEO”, but  I have found that the right Ebooks and White Papers contains the depth to cover more intricate topics. This list is from respectable sources and it is available free in order for them to gain recognition as experts in the industry. So this is a win win situation. The New Rules of Viral Marketing – David Meerman Scott Marketing Apple – Masters of Marketing – Startup Internet Marketing Podcast Marketing eBook – Christopher S. Penn Google Adwords Secrets – SEOBook Get Viral Get Visitors – Stacie Mahoe Marketing With Case Studies – Dynamic Copywriting How to Write a Marketing Plan – Geisheker Group SEO for WordPress blogs – Blizzard Internet Social Web Analytics – Social Web Analytics Geeks Guide to Promoting Yourself With Twitter – Geekpreneur The Zen of Blogging – Hunter Nutall What is Social Media – iCrossing A Primer in Social Media – SmashLab Effective Internet Presence – Effective Internet Presence Introduction to Good Usability – Peter Pixel Increasing the Response to Your Email Marketing Program – CRM Transformation We Have a Website. Now What? – Craig Rentmeester Blogs & Social Media – PRSA The Podcast Customer Revealed – Edison Media Research Social Media Marketing Industry Report Conversation Agent: Marketing in 2009 (free eBook) The Social Pulpit Barack Obama’s Social Media Toolkit A geek’s Guide To Promoting Yourself and Your Online Business in 140 Characters or Less with Twitter The Word of Mouth Manual: Volume II Blogs and Social Media How to Start a Business Blog: Free Ebook The New Rules of Business Blogs Benefits of Business Blogging Cheat Sheat – BlogFire Studios The New Rules of Viral Marketing (2008) A Social Media Guide from the Edge Social Media Marketing Kit User-Generated Content & Social Media New Media, New Influencers, and Implications for the Public Relations Profession Template for Social Media Press Release | PRactical P.R. Blog Social Media and Social Network Starting Points | What is Social Media Customer Service, The Art of Listening and Engagement Through Social Media Please follow and like...

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