A good approach to Social Media Marketing

Posted by on Feb 19, 2010 in Social Media Marketing |

What do most people and companies do wrong when they start marketing through social media channels? They lack specific objectives and a overall plan. They usually don’t know who they will be targeting. Forrester, a marketing research company created the acronym POST. This acronym is a methodology for companies to enter into social media marketing. The POST method helps to address common questions like “should my company have a presence on Twitter?” or “why am I not getting a response from my blog?”. The POST method stands for People, Objectives, Strategy and Technology. People This is all about reaching your targeted customer. What are their demographics and interests? Who are they? What social media channels are they using? If you are targeting college students, use social networks like Facebook. Objectives What is your goals? Do you want to build trust and awareness? Credibility? Decide on your objectives before you decide which social media technology you will be using. Research how you will be measuring your results. Strategy How will things be different for your company afterwards? Will you have lasting relationships with your customers? Do you want people to talk about your products? Plan your strategy on how social media will affect your company and services. Technology After you have decided on People, Objectives and your Strategy, decide on the best social media application and channel to use. If you will be blogging, what software will you be using? Are you going to use Wikis, YouTube or Facebook? Maybe you can create your own community? Social Media Marketing and optimization takes time and dedication. Plan and research everything before venturing on social media channel without knowing the implications. Leave a comment below if you require more information regarding Social Media Marketing or Social Media Optimization. Please follow and like...

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Using Social Media for Public Relations

Posted by on Feb 18, 2010 in Social Media Marketing | 1 comment

One of the advantages of using social media for business is that you get to meet all sorts of nifty people who share interests with you on both personal and professional levels. In today’s world full of new media and digital communication technologies, PR professionals have an immense opportunity to expand the reach of their messages using social media tools and applications. Social media has the potential to attract and hold the attention of a vast demographic of people, especially those who have grown numb to traditional media. In addition, social media has a viral nature allowing your audience to share your message with friends and colleagues with a click of a button. Benefits of Public Relationship (PR) PR is one of the most cost effective forms of marketing. Some have said that “an editorial is the ultimate advert”. Though advertising gives you complete control over the way your brand is positioned, a top‐quality, third party, editorial endorsement offers greater credibility. Conducting PR in your region helps you: Clearly communicate key messages to an external audience Increase brand recognition and visibility in your market Generate third party endorsement for your services Enhance your status in your community Public relations and Social Media Now with the emergence of digital media and new technologies, managing your brand’s reputation is no longer just a focus on the print media; it involves listening to what your audience is saying on the forums, blogs, social network portals, etc. As a result, brand reputation monitoring must become a vital component of your PR program in order to ensure accurate and relevant information reaches your readers. Social Media and PR can work together to get the best results. Please follow and like...

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Who should manage Your Social Media

Posted by on Feb 15, 2010 in Social Media Marketing |

You’ve been told to start taking advantage of Social Media so as not be left behind so you quickly open an account on Twitter, add your corporate logo and a short bio. Maybe you throw up an elaborate background to make your page even more visually appealing, but now it’s time to Tweet and you’re lost. Once your Social Media account is setup you have to make a decision about who is going to be running with the account so it doesn’t become a white elephant like so many other corporate Social Media accounts out there. The main question you have to ask yourself is – Do I outsource or keep it in house? Pro’s of Outsourcing Social Media A Social Media manager is dedicated to running a results focussed and regular campaign. By outsourcing you will also receive monthly reports showing you what has been done and how effective it has been. Any Social Media campaign manager worth his/her salt will be an expert on Social Media. They will be able to devise strategy that remains abreast of what’s happening in the world of Social Networking. Have peace of mind by handing your Social Media campaign over to an expert that knows what goes and what doesn’t. Learning time is reduced when you compare to handling Social Media internally. A professional knows all the tricks of the trade and only needs to know a few things about your brand in order to capitalise on what Social Media has to offer corporates. How do I know if my outsourced Social Media campaign manager is doing his job? Firstly, whoever you choose to run your Social Media should know the essentials of your brand, products and services. If you find yourself having to keep a close watch on your campaign manager because of constant discrepancies you may have with what he/she are doing then you may as well be running your Social Media campaign yourself. If you’re a small business that wants to be a part of the Social Media revolution then I suggest running your own account. The best option is to run your Social Media accounts in conjunction with an Internet Marketing Agency. Work with them to develop goals and let them guide you until you can fly solo. Please follow and like...

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How to measure Social Media success

Posted by on Feb 11, 2010 in Social Media Marketing |

How do you measure your success with social media marketing?  Many new companies are joined this “new” trend with much enthusiasm to reach new prospects and to engage in conversation.  The only question is, how do you measure if it is successful? A survey that was done in August 2009 by Mzinga and Babson Executive Education shows that 84% of marketers aren’t measuring ROI (return on investment) on their social media marketing campaigns. 40% of the respondents didn’t believe it could be measured.  You can view a summary of the survey here: Social Media Measurement Lags Adoption. Many companies that are measuring their success with social media in their campaigns are checking for direct results.  These will usually only show improvements, but they don’t translate directly into ROI. View below what these companies are looking fore: Number of Twitter followers and Retweets Page views Brand searches and mentions Facebook fans Unique visitors Bounce rate on blog and website Search ranking improvements Comments together with trackbacks Incoming links Although these are good indicators in showing a campaign’s success, they fail to show if they are yielding ROI.  Business owners and managers are looking for financial growth. ROI needs to be tied back to business metrics such as increases in sales, decreases in expenses and profitability. To tie these metrics together you can create a graph consisting of all the the social media indicators that is showing results over time and then overlay these results with financial results. To give you a quick example, you can measure an increase of brand mentions by week for the past year against the weekly sales on a company website.  This way you might see a direct correlation to an increase in sales and company mentions.  The key here is to compare the results from various social media channels to see which one is having the best impact. Let me know how you measure social media effectiveness in your campaign. Leave a comment below if you require more information regarding social media marketing and ways to measure it. Please follow and like...

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Social Media is changing SEO

Posted by on Feb 10, 2010 in Social Media Marketing | 1 comment

It has been proved time and time again that a search engine optimized website that employs a clear language, unique rich content and semantically correct mark-up that can be interpreted by  human readers is going to offer a better user experience on the web. An optimized website will also be ranked higher on the search engines if all the elements are utilized correctly – on page SEO and off page SEO. What I’m talking about here is the on page SEO with all the elements directly associated with the on page factors of the website – keywords, unique content, title tags, heading tags, etc and the off page elements that includes content marketing, backlinks, etc. With the boom of social media marketing and all the Web 2.0 tools available, could the same results be obtained just by engagement through social media channels? Most of the content management systems and blogging engines freely available on the net already comes out with a “out of the box on page SEO” solution – with a bit of tweaking of course. With all these tools available you still need to cater for all the off page SEO elements. Why Social Media? The most important aspect of social media is the notion of reputation and recommendation.  Before the boom of the internet, we relied on our local social circle for advice and guidance.  With the web came this power of information and we had access to about anything you can think of, information wise of course. Users have become smart.  They are not searching for information on the internet any more, but filtering it to find exactly what they are looking for. You can find thousands of results with only a single search query, but how do you find the results that is most relative or informative?  Once again we are at step one looking at our social circle for guidance in these matters.  The only difference is that our social circles now is much larger than what they were before the internet boom. Is SEO still important? So you might be wondering if SEO is still important and it is.  You still need to find the initial finder of the information. Search engine optimizing a website for search engines can help users find and categorize content.   Search is not only for the discovery of new content, it can also serve to recover previously visited content. Yet if you don’t recall the exact terminology on the site, or all the content of the site is cloaked in images, your task will be more difficult. Social media marketing used together with SEO is a great way to build trust and credibility and at the same...

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Facebook Vs Twitter

Posted by on Feb 9, 2010 in Social Media Marketing, Social Networking, Twitter |

Recent research conducted in the U.S. by MarketWatch indicates that teenagers and young adults aren’t embracing Twitter like they were expected to. In addition to this, the study shows that they are also losing interest in Blogging, however, they love social networks like Facebook and are engaging with said social network via ‘cooler’ hardware such as laptops and netbooks as opposed to ‘old school’ desktop PC’s. In figures the data shows: 8% of Internet users ages 12 -17 use Twitter 73% of connected American teenagers use Social Networking sites like Facebook Why is Facebook more popular than Twitter among U.S. teens? The general consensus is that Facebook is more popular than Twitter because teenagers have more time to spend on Social Networking sites where they can browse their friends’ photos and videos. On the other hand, the older generation is able to engage with Twitter conveniently from their mobile phones, and quite frankly it is a less time-consuming Social Network. So who is more likely to use Twitter? A large portion of the individuals making up the numbers on Twitter belong to celebrities and corporations. Twitter has proven itself as an especially useful platform for companies to handle customer service/complaints. Right now, analysts can only estimate how many active users Twitter has. Some people sign up for the service, and then never return to tweet after a few initial bursts of activity. Many users also sign up for multiple accounts, causing further confusion. Josh Bernoff, an analyst at Forrester Research, estimates Twitter has somewhere between 14 million and 20 million users a month. Returning to Facebook – this Social Media platform currently has a lot more active users than Twitter, with about 350 million registered subscribers. Like Twitter, it has focused on growing its user base. Its initial attempts to create a new category of social advertising fell short, as consumers protested about privacy concerns. Savvy Internet Marketers should keep a close eye on the Facebook Vs Twitter stats. Certain products/services will be marketed better in the Twitter environment than Facebook and vice versa. WSI consultants are at the forefront of Social Media Marketing and they can help you use the right Social Media channels that will pay dividends in terms of: Exposing your business Reaching a targeted audience that want your products and services Creating brand awareness Helping you to engage with your prospects and existing clientele Contact Us today for Internet Marketing. Please follow and like...

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