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CEOs Need to Use Social Media to Connect and Build Trust

Posted by on Apr 4, 2018 in Social Media Marketing | 0 comments

The internet is part of our daily lives. We connect with friends, search for information, read the news and use it for work. The public do not usually trust CEOs. They trust their peers, the media and their friends. Many times, people don’t even see CEOs as a credible spokesperson for a company. To overcome this, the modern CEOs must:Share their stories in personal ways, Be accessible to their employees, and Even be accessible to the public (to an extent).Audi

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Important Changes to Facebook that Every Business Owners Needs to be Aware of

Posted by on Mar 7, 2018 in Facebook, Social Media Marketing | 0 comments

As the owner of a business, if you have already embraced the power of social media marketing, you will probably be dedicating much of your time and energy into growing the following on your Facebook page. Seeing as though Facebook boasts nearly 2 billion users worldwide, it is no wonder that it has become a go-to hub for online marketing. However, just as the world of digital marketing is constantly evolving, so too are our favourite social media platforms. And Face

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Is Your Social Media Marketing Strategy Ready for 2018?

Posted by on Mar 6, 2018 in Social Media Marketing | 0 comments

The first quarter of the year is already almost over! So, if you have yet to implement a new social media marketing strategy, now is the time to do so. Below, we take a look at a few pointers for ensuring that your strategy is up to scratch in terms of some of the most important social media marketing and digital marketing trends of 2018.Chatbots While having a team of social media community managers on hand sounds appealing, it can work out to be an expensiv

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How to Manage Multiple Social Media Accounts Effectively

Posted by on Mar 5, 2018 in Social Media Marketing | 0 comments

Social media is designed to suck us in and it’s designed to occupy a lot of our time. If you are tasked with managing multiple social media accounts, then it’s highly recommended that you use a scheduling tool such as Buffer or Hootsuite so that you can stay on top of everything. These social media tools enable you to pre-schedule your content to multiple platforms at the same time. This way, you can plan what content you want to post in advance. It also allows

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Why Marketers Should Start Using Facebook Messenger

Posted by on Feb 21, 2018 in Facebook, Social Media Marketing | 0 comments

The way that people communicate continues to change and evolve. Consider how you communicate with different people. Perhaps you Skype with your spouse, use WhatsApp and Telegram to chat with friends, use Lync to keep in touch with work buddies and an SMS to touch base with your parents. Whatever messaging platform you use, each one has their own ‘rules of engagement’:They each have their own expected response time, They aren’t overused, and People don’t de

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The Twitterverse Awaits New Bookmarking Feature

Posted by on Jan 4, 2018 in Social Media Marketing, Twitter | 0 comments

With so many tools at one’s disposal when it comes to social media marketing, the platforms themselves need to be constantly evolving to live up to users’ expectations and desire for new, exciting features. Luckily, Twitter very rarely disappoints when it comes to this! The brains behind the operation have recently announced that we can look forward to a brand-new feature. Learn all about it below:The “Save for Later” Up until now, if a user wanted to

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