Why Businesses Should Use LinkedIn

Posted by on Jan 13, 2017 in Blogging, LinkedIn | 0 comments

If your business is not yet using LinkedIn, why not? Social media marketing has revolutionised the way we do business today. Never before has it been as easy to be a mind-reader when it comes to what your customers are thinking, what they need, what problems they have that your product or service will solve. What Makes LinkedIn Different from other online platforms?  LinkedIn is perceived as a more conservative, professional platform. This does nothing to detract f

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Unlocking LinkedIn

Posted by on Nov 30, 2016 in LinkedIn, Social Media Marketing | 0 comments

LinkedIn is one of the platforms available for use for your social media marketing. As the largest professional social networks with over 175 million active users, LinkedIn means business. In 2011, figures showed that 1.8 billion (yes, with a “b”) business leads were generated through LinkedIn. Put Yourself Out There One of the best methods of being noticed on LinkedIn is to post original content. This form of content marketing puts you in the hot seat for findi

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Clever ways to grow your LinkedIn connections

Posted by on Jul 21, 2016 in LinkedIn, Social Media Marketing | 0 comments

LinkedIn is an easy way to connect with your target audience and growing your network helps to establish yourself as an expert in your field. Having many connections on LinkedIn is important, as the more first-degree connections you have will exponentially increase the chances of you being found in a LinkedIn search. Increasing your connections is not that difficult – starting by posting status updates daily. Make sure your posts add value and relate to your busin

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Eight ways to use LinkedIn to reach your audience

Posted by on Jul 19, 2016 in LinkedIn, Social Media Marketing | 0 comments

Using LinkedIn as part of your company’s marketing strategy exposes you to a massive potential audience, with it being the third most popular social networking site after Twitter and Facebook. Visitors to LinkedIn range from individuals to leaders of business, across every industry you can imagine. Here are some ways you can reach and engage with your audience, using LinkedIn:Use your company page effectivelyMake sure your company page on LinkedIn is represent

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The value of using LinkedIn long posts to share thought leadership

Posted by on Feb 3, 2016 in LinkedIn, Social Media Marketing | 0 comments

Whether you’re a new start-up owner, an employee, a sales person or a student, showcasing your thought leadership can be a catalyst to achieving your goals. LinkedIn is a great way to share knowledge and connect with other thought leaders in the industry. Using LinkedIn long posts is also a good way to be seen as an influential thinker in the industries that matter to you. What is a LinkedIn long post? Long-form posts on LinkedIn are possible thanks to LinkedIn’

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A Simple 5-minute Edit that will give Instant Appeal to your LinkedIn Profile

Posted by on Nov 25, 2015 in LinkedIn, Social Media Marketing | 0 comments

If you’re looking to revamp your personal brand, show up higher on LinkedIn search results and get more (hiring) visitors, the process may not be as hard as you think it is. Just like in digital marketing, your LinkedIn headline has the power to revamp your entire profile image. Let go of the default If you don’t have a LinkedIn headline, the platform uses your current employer and job title as your headline and many people choose to stick with this. However “

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