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The value of using LinkedIn long posts to share thought leadership

Posted by on Feb 3, 2016 in LinkedIn, Social Media Marketing | 0 comments

Whether you’re a new start-up owner, an employee, a sales person or a student, showcasing your thought leadership can be a catalyst to achieving your goals. LinkedIn is a great way to share knowledge and connect with other thought leaders in the industry. Using LinkedIn long posts is also a good way to be seen as an influential thinker in the industries that matter to you. What is a LinkedIn long post? Long-form posts on LinkedIn are possible thanks to LinkedIn’

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A Simple 5-minute Edit that will give Instant Appeal to your LinkedIn Profile

Posted by on Nov 25, 2015 in LinkedIn, Social Media Marketing | 0 comments

If you’re looking to revamp your personal brand, show up higher on LinkedIn search results and get more (hiring) visitors, the process may not be as hard as you think it is. Just like in digital marketing, your LinkedIn headline has the power to revamp your entire profile image. Let go of the default If you don’t have a LinkedIn headline, the platform uses your current employer and job title as your headline and many people choose to stick with this. However “

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Want to land a job on LinkedIn? Do this:

Posted by on Jul 13, 2015 in LinkedIn, Social Media Marketing | 0 comments

What are recruiters looking for on your LinkedIn profile? We often hear about our friends or colleagues getting ‘head hunted’ on LinkedIn, but what did they do to make their profiles stand out to recruiters? Here are a few things recruiters are looking for when they happen to stumble on your LinkedIn profile and want to determine if you’re a suitable candidate for one of their clients: An updated, full profile Your LinkedIn profile isn’t going to benefit you

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How to write a compelling LinkedIn summary

Posted by on Apr 20, 2015 in LinkedIn, Social Media Optimization | 0 comments

If you want to differentiate yourself on LinkedIn, then you need to write a compelling summary. With over 202 million registered users and two new users joining every second, it’s worth your while to make sure that you stand out to potential clients, recruiters or business owners on LinkedIn. Here are some tips to get the summary right: Write in the first person When you write in the first person, your LinkedIn profile becomes more personal and it makes a reader f

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Don’t use the default verbiage when sending a LinkedIn connection invitation

Posted by on Apr 13, 2015 in LinkedIn, Social Media Optimization | 0 comments

After you’ve completed your LinkedIn profile, filled out your career history, optimised your profile for relevant search terms and joined a few groups, it’s time to start making connections on this platform. More connections mean the content you share on LinkedIn will be seen by more people, contributing to brand awareness and social influence. Rather than sending out the generic “I’d like to connect with you on LinkedIn”, personalise the message and make

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How to send a message to multiple LinkedIn connections

Posted by on Apr 6, 2015 in LinkedIn, Social Media Marketing | 0 comments

Social media marketing is all about engaging in a two-way conversation with your target audience. While most people focus on creating content and sharing it on their news feeds in LinkedIn, there’s also a more personal way to interact with relevant stakeholders – send them a message which they will receive in their LinkedIn inbox. Firstly, login to your LinkedIn account and go to the Inbox tab (next to Home – Profile – Contacts – Groups – Jobs) and click

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