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How to write a compelling LinkedIn summary

Posted by on Apr 20, 2015 in LinkedIn, Social Media Optimization | 0 comments

If you want to differentiate yourself on LinkedIn, then you need to write a compelling summary. With over 202 million registered users and two new users joining every second, it’s worth your while to make sure that you stand out to potential clients, recruiters or business owners on LinkedIn. Here are some tips to get the summary right: Write in the first person When you write in the first person, your LinkedIn profile becomes more personal and it makes a reader f

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Don’t use the default verbiage when sending a LinkedIn connection invitation

Posted by on Apr 13, 2015 in LinkedIn, Social Media Optimization | 0 comments

After you’ve completed your LinkedIn profile, filled out your career history, optimised your profile for relevant search terms and joined a few groups, it’s time to start making connections on this platform. More connections mean the content you share on LinkedIn will be seen by more people, contributing to brand awareness and social influence. Rather than sending out the generic “I’d like to connect with you on LinkedIn”, personalise the message and make

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How to send a message to multiple LinkedIn connections

Posted by on Apr 6, 2015 in LinkedIn, Social Media Marketing | 0 comments

Social media marketing is all about engaging in a two-way conversation with your target audience. While most people focus on creating content and sharing it on their news feeds in LinkedIn, there’s also a more personal way to interact with relevant stakeholders – send them a message which they will receive in their LinkedIn inbox. Firstly, login to your LinkedIn account and go to the Inbox tab (next to Home – Profile – Contacts – Groups – Jobs) and click

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How to find and join LinkedIn groups

Posted by on Apr 1, 2015 in LinkedIn, Social Media Marketing | 0 comments

LinkedIn has over 202 million members and it is hands-down the largest professional networking site. Did you know that two people sign up to LinkedIn every second? Most people already have a profile, but we come across many clients who still aren’t active participators on LinkedIn. In order to connect with thought leaders and be seen as a thought leader, you need to join groups, share content and comment on content. The best way to do this is by joining relevant g

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LinkedIn revenues continue to soar

Posted by on Mar 2, 2015 in LinkedIn | 0 comments

In the beginning of March 2015, business networking site LinkedIn reported the results for the fourth quarter and full year of 2014. The company’s revenue for the fourth quarter was USD$643-million, which is an increase of 44% compared to USD$447-million of the same period of the previous year. LinkedIn’s revenue for 2014 was USD$2,219-million, an increase of 45% compared to USD$1,529-million in 2013. Jeff Weiner, CEO of LinkedIn, says the successful year was ma

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How to join the right groups on LinkedIn

Posted by on Feb 23, 2015 in Digital Media Marketing, LinkedIn | 0 comments

If your LinkedIn marketing strategy (or personal branding strategy) doesn’t include finding and joining relevant groups on this professional networking site, then you’re doing it wrong. Many of our clients land new business opportunities on LinkedIn and view their LinkedIn groups as a natural extension of their online presence – and so should you. When you find the right groups and connect with the right people, doors will open. Here’s a quick guide to kick-

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