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4 LinkedIn Marketing Mistakes You’re Probably Making

Posted by on Sep 13, 2017 in LinkedIn | 0 comments

LinkedIn marketing is becoming more and more popular amongst both B2B and B2C authorities, opening up a new world of opportunity when it comes to interacting with other professionals. However, while it may seem to be a relatively straightforward form of social media marketing, LinkedIn marketing comes with a number of potential pitfalls. Here are 4 mistakes that every marketer needs to avoid making in order to achieve, and maintain, success on this professional plat

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A Look Into The New LinkedIn User Experience

Posted by on Apr 12, 2017 in Content Marketing, LinkedIn | 0 comments

Having a quality presence on LinkedIn is a cornerstone of successful inbound marketing. As the perceived “professional social media network”, LinkedIn has been rather staid. This has started to change. If you have not already seen the new user experience (UX), you soon will. We at WSI are excited about the changes, as it offers a fresher, more user-friendly interface.   The New LinkedIn Home Page The home page in LinkedIn’s new UX is a lot more streamline

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Ten Tips to Optimise Your LinkedIn Profile

Posted by on Jan 20, 2017 in Blogging, LinkedIn | 0 comments

Just recently, LinkedIn updated its look which may have sparked you to overhaul your own LinkedIn profile.How often have you bumped into someone at a networking event, only to hear them say, after introductions have been made, “It is so nice to put a face to the name’. So start with a proper photograph of yourself. Make sure that you look professional in it – wearing appropriate dress, with a distraction-free background, and an approachable facial expression

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Why Businesses Should Use LinkedIn

Posted by on Jan 13, 2017 in Blogging, LinkedIn | 0 comments

If your business is not yet using LinkedIn, why not? Social media marketing has revolutionised the way we do business today. Never before has it been as easy to be a mind-reader when it comes to what your customers are thinking, what they need, what problems they have that your product or service will solve. What Makes LinkedIn Different from other online platforms?  LinkedIn is perceived as a more conservative, professional platform. This does nothing to detract f

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Unlocking LinkedIn

Posted by on Nov 30, 2016 in LinkedIn, Social Media Marketing | 0 comments

LinkedIn is one of the platforms available for use for your social media marketing. As the largest professional social networks with over 175 million active users, LinkedIn means business. In 2011, figures showed that 1.8 billion (yes, with a “b”) business leads were generated through LinkedIn. Put Yourself Out There One of the best methods of being noticed on LinkedIn is to post original content. This form of content marketing puts you in the hot seat for findi

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Clever ways to grow your LinkedIn connections

Posted by on Jul 21, 2016 in LinkedIn, Social Media Marketing | 0 comments

LinkedIn is an easy way to connect with your target audience and growing your network helps to establish yourself as an expert in your field. Having many connections on LinkedIn is important, as the more first-degree connections you have will exponentially increase the chances of you being found in a LinkedIn search. Increasing your connections is not that difficult – starting by posting status updates daily. Make sure your posts add value and relate to your busin

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