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How to Create the Best LinkedIn Summaries for Professionals – Dr. Cheryl Potgieter

Posted by on Aug 10, 2018 in LinkedIn, Social Media Marketing | 0 comments

We have helped many people use the power of LinkedIn (see this example of Dr. Cheryl Potgieter) to connect with their ideal target audience. Whether you are an established thought leader in your industry or you whether you just recently started working in a new niche, you need to ensure that your LinkedIn profile is:Attention-grabbing, and That it explains the value you can bring to a client’s business.Here is advice on how professionals like Dr. Cheryl Potgie

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4 Ways to Improve Your Visibility on LinkedIn – Cheryl Potgieter

Posted by on Aug 3, 2018 in LinkedIn, Social Media Marketing | 0 comments

WSI regularly helps business people, entrepreneurs, and professionals (see an example of Cheryl Potgieter) improve their visibility on LinkedIn. As the leading social media platform for business people, having a compelling profile is only the first step. Here are four ways to boost your visibility on LinkedIn:Completing Your Professional ProfileIf you want to make sure your potential clients and business contacts can find you on LinkedIn, you need a complete, pr

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4 LinkedIn Marketing Mistakes You’re Probably Making

Posted by on Sep 13, 2017 in LinkedIn | 0 comments

LinkedIn marketing is becoming more and more popular amongst both B2B and B2C authorities, opening up a new world of opportunity when it comes to interacting with other professionals. However, while it may seem to be a relatively straightforward form of social media marketing, LinkedIn marketing comes with a number of potential pitfalls. Here are 4 mistakes that every marketer needs to avoid making in order to achieve, and maintain, success on this professional plat

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A Look Into The New LinkedIn User Experience

Posted by on Apr 12, 2017 in Content Marketing, LinkedIn | 0 comments

Having a quality presence on LinkedIn is a cornerstone of successful inbound marketing. As the perceived “professional social media network”, LinkedIn has been rather staid. This has started to change. If you have not already seen the new user experience (UX), you soon will. We at WSI are excited about the changes, as it offers a fresher, more user-friendly interface.   The New LinkedIn Home Page The home page in LinkedIn’s new UX is a lot more streamline

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Ten Tips to Optimise Your LinkedIn Profile

Posted by on Jan 20, 2017 in Blogging, LinkedIn | 0 comments

Just recently, LinkedIn updated its look which may have sparked you to overhaul your own LinkedIn profile.How often have you bumped into someone at a networking event, only to hear them say, after introductions have been made, “It is so nice to put a face to the name’. So start with a proper photograph of yourself. Make sure that you look professional in it – wearing appropriate dress, with a distraction-free background, and an approachable facial expression

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Why Businesses Should Use LinkedIn

Posted by on Jan 13, 2017 in Blogging, LinkedIn | 0 comments

If your business is not yet using LinkedIn, why not? Social media marketing has revolutionised the way we do business today. Never before has it been as easy to be a mind-reader when it comes to what your customers are thinking, what they need, what problems they have that your product or service will solve. What Makes LinkedIn Different from other online platforms?  LinkedIn is perceived as a more conservative, professional platform. This does nothing to detract f

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