Instagram, established in 2012, has 300 million users. This tremendous number of users makes Instagram a highly effective social media tool used to showcase business products and services. The 2015 Instagram study shows most users are shoppers and do not need any hard sales pitch to become customers. In fact, they use social media as a reference to see which products and services to purchase. Marketing departments must take advantage of this and create Instagram ads
Thanks to social media, a lot of new words have been added to the dictionary in the past 20 or so years, with the most widely used and accepted being hashtag. So popular the word, in fact, that a baby was named Hashtag Jameson a few years ago, triggering worldwide trending and spawning a host of new hashtags, like #Foolishparents and #StupidestNameEver. Silliness aside though, hashtags are now used on many social networks, including Twitter, Instagram and Facebook.
Instagram has become a necessity in social media marketing and for a good reason. Top brands which use Instagram as part of their digital marketing strategy have seen an interaction rate of 2.3% per follower. This is 0.2% higher than Facebook and 0.02% higher than Twitter. This, combined with the high active monthly users (more than 400 million), have made Instagram a top priority for businesses looking for ways to take their social media marketing strategies to the
If you are looking at launching a social media marketing campaign for your brand, you are probably wondering which of the many social media channels is right for your goals. It’s a myth that a brand needs to be present on every social network, but it is true you need to be on every channel which fits your brand. Twitter and Instagram are two huge contenders. They are similar in that they offer bites of content which is viewed very quickly, but one is about text an
Using Instagram for social media marketing: Instagram is without a doubt; a great place to build your brand and get your products and services the attention they deserve. You might not be aware of it, but some companies make as many as 20 to 40 sales per day, through Instagram! Now that’s impressive! Many business owners find the Instagram concept confusing or difficult as there’s no opportunity to add a link or a “buy” button to your posts. And that’s rea
Does your company make use of Instagram as part of its social media marketing campaign? If you want to drive more engagement via your Instagram account, there is quite a bit that you can do. Increasing your company’s visibility and earning more likes, comments and followers is not as hard as you think. Consider the following points:Make sure that you have a clear call to action in the caption or on the image. Use location for your calls to action. Do this by upl