Get social and get selling with strategic social media marketing tips

Posted by on Dec 22, 2016 in Facebook, Instagram, Pinterest, Social Media Marketing, Twitter |

Everyone and their grandmother seem to have a smartphone these days. In fact, the scope of smartphone users is growing to include much older and much younger users than ever before and you know what that means for your business? It means that you have more social media marketing opportunities than ever before. If your business isn’t performing as you thought it would on social media platforms such as Facebook, Twitter, Instagram and Pinterest, then it’s time to make a change, before you miss out on potential exposure and profits.   Below we share just a few social media marketing tips to help your online advertising campaign:   Capitalize on images and videos. Social media platforms are predominantly flooded with pictures and videos because they’re quick to view, fun and don’t require too much reading. Keep it simple, fun and interesting on your social media accounts and you could notice a change in your target audience’s response. Narrow down your target audience. You cannot appeal to everyone: that’s an impossible task and a huge waste of time. Know who your target consumer is and make sure that all your social media posts will be particularly interesting or appealing to that specific person / type of person. It’s tempting to try to please and entertain everyone but that’s not going to engage with the right people or make sales. Analyze the success of your online content. If an online advert is doing particularly well, use it on your social media platforms too. Also, make sure that you’re posting the type of content that’s already working well for your brand. Trying new things is great, but don’t lose sight of what works in the process. These are just a few strategic ways to ensure that your social media marketing can succeed.   Social media marketing services offered by WSI OMS At WSI OMS we can provide advice on social media marketing or we can create full-fledged social media marketing campaigns across various platforms that are highly targeted and guaranteed to be a success for your business. For more information and advice, simply contact us via email or telephone at WSI OMS today. Please follow and like...

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Using Instagram for increased engagement and social selling

Posted by on Jun 15, 2016 in Instagram, Social Media Optimization |

Many people still think of Instagram as a cool place for sharing selfies or holiday pics, but it’s actually one of the fastest growing social media platforms, with many more times engagement than Twitter or Facebook. Instagram allows companies to tell a visual story easily viewed on a mobile phone, that is quick and easy to process. Companies already leveraging on the success of Instagram have seen huge growth in brand use. One of the main reasons for this is the fact that consumers are more likely to consider or contact a company with an image that shows up in a local search. Studies show that consumers believe that images are very important for eCommerce, in fact more important than product descriptions and reviews. Another handy thing about Instagram is the ability to post the published images on other social media platforms, from LinkedIn, Facebook and Twitter, to Pinterest and Tmblr. Here are five tips for Instagramming: Use hashtags; visitors to Instagram use hashtags to search Post regularly and keep your followers looking forward to your next image Post timely content – use seasons, holidays or events to your advantage Run contests or giveaways, a great way to build your following Promote your Instagram on other social media platforms and your website The two engagement measurements on Instagram are likes and comments. You can also use hashtags, which allow you to track posts and shares via hashtag tracking apps. By including phone numbers or URLs in your images or post texts, you can track call to action conversion rates for particular images or campaigns. The kind of photos that build rapport with customers are varied, but here are the top five types, that see high levels of engagement: Customer-centric photos: pictures of customers using or wearing your products (which is basically free advertising). Employee-centric photos: Much like the Employee of the Week photo on the wall, people like to get a peek behind the scenes. This has the benefit of increased employee satisfaction too! Contest photos: inviting customers to Instagram a picture from an event or for a contest is a great way to keep customers excited and engaged. Product-centric photos: A grouping of products of various colours or prints is surprisingly popular, as well as pairing of clothing items and accessories. Blogger-centric photos: Popular bloggers have their own fan base, so bloggers can cross-post your Instagram posts and your products to a wider audience. Engaging on Instagram is easy for users – once in the app, they only have to like or comment, quick, easy and perfect for those with short attention spans (the majority of the population!). To harness the power of social selling for your business,...

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How to create Instagram ads that boost sales

Posted by on Apr 4, 2016 in Instagram, Social Media Marketing |

Instagram, established in 2012, has 300 million users. This tremendous number of users makes Instagram a highly effective social media tool used to showcase business products and services. The 2015 Instagram study shows most users are shoppers and do not need any hard sales pitch to become customers. In fact, they use social media as a reference to see which products and services to purchase. Marketing departments must take advantage of this and create Instagram ads that boost sales when advertising online. Creating the Instagram ads Here is a step-by-step process to create social media marketing ads: The first step is to create a business Instagram Create and optimise your business account for increased visibility through linking the bio to your official website (to boost traffic). Also use a consistent name and picture on Instagram related to those found on other social media sites. This makes you recognisable, and your bio interesting and informative when attracting followers. Create popular ads. Your ads must attract viewers and make them interested in your services and products. Use pictures in ads because 90% of information retained in the mind is visual. Social selling picture ads remove the hard selling mentality that potential customers have towards the way businesses market products and services. The use of images in Instagram ads allows a viewer to make a buying decision without pressure. However, use professionally done photos. 67% of customers buy products and services through the influence of detailed and valuable ad images. Reach a higher Instagram No matter how good you are at creating business ads, if you have a small following on Instagram your social selling efforts are useless. Learn to reach a wider following to boost sales of your products and services. Increase your Instagram followers through the use of strategies like hashtags (they improve visibility), team up with Instagram Ambassadors (these are influential representatives tasked with promoting the brand) to promote your services and products, share your followers’ tagged photos, and engage with customers on Instagram to strengthen relationships. Social media has revolutionised how businesses are run today. Social selling, through the use of social media platforms like Instagram, is the way to go. We at WSI OMS offer cutting-edge digital services designed for business success. For more information on our services, contact WSI OMS today. Please follow and like...

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A simple guide to using hashtags on social media platforms

Posted by on Mar 9, 2016 in Facebook, Instagram, Social Media Marketing, Twitter |

Thanks to social media, a lot of new words have been added to the dictionary in the past 20 or so years, with the most widely used and accepted being hashtag. So popular the word, in fact, that a baby was named Hashtag Jameson a few years ago, triggering worldwide trending and spawning a host of new hashtags, like #Foolishparents and #StupidestNameEver. Silliness aside though, hashtags are now used on many social networks, including Twitter, Instagram and Facebook. A hashtag is a simple keyword phrase, spelled without spaces, with a pound sign (#) in front of it. You can put these hashtags anywhere in your social media posts. What they do is tie public conversations from all different users into a single stream, which you can find by searching for a hashtag and clicking on one. What makes them great, is that hashtags are the ideal way for individuals and brands to make their social posts more visible and increase engagement. They can provide useful context and update a group of like-minded individuals on a certain topic in real time. The key is to use them sparingly and only when they add value. Too many can be annoying, confusing or frustrating. How to use hashtags on Twitter: A Twitter hashtag ties the conversations of different users into one stream. If Twitter users who aren’t otherwise connected to one another talk about the same topic using a specific hashtag, their tweets will appear in the same stream. Using a hashtag on Twitter is as simple as publishing a tweet from a public account that includes the hashtag. As long as your account is public, anyone who does a search for that hashtag will find your tweet. One to two hashtags per tweet show the best results for engagement. Tweets with hashtags get twice the engagement of tweets without. How to use hashtags on Facebook: Like on Twitter, a Facebook hashtag ties the conversations of different users into one stream. But unlike Twitter and Instagram, where many people have public accounts and their posts can be seen by anyone, most people’s Facebook posts and accounts are private. This means that even if individuals are using hashtags, they aren’t searchable. The result? The hashtags you can search for on Facebook tend to be published by influencers, brands and publishers, rather than by individuals. To use a hashtag on Facebook, all you have to do is publish a Facebook post to your Page or timeline that includes the hashtag. Be sure your post is public if you want people other than your Facebook friends to be able to find it. To make a Facebook post public, click on the button to the right of “Post” and choose “Public” from the dropdown...

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Get More Instagram Followers with These Tips

Posted by on Jan 21, 2016 in Instagram, Social Media Marketing, Website Optimization |

Instagram has become a necessity in social media marketing and for a good reason. Top brands which use Instagram as part of their digital marketing strategy have seen an interaction rate of 2.3% per follower. This is 0.2% higher than Facebook and 0.02% higher than Twitter. This, combined with the high active monthly users (more than 400 million), have made Instagram a top priority for businesses looking for ways to take their social media marketing strategies to the next level. Growing your followers There is no magic bullet. There is no way to instantly gather thousands of followers on Instagram. However, you can improve your strategy and build up your audience with these tips. Have a clear strategy Going into a marketing campaign without a clear strategy can result in wasting resources. Define your goals so that you develop a more targeted approach to attract followers. Begin by researching your competition. This will give you a better idea of what to expect in terms of following, within your industry or niche. It also gives you an idea of the type of content that is popular and the behaviour of your target audience. Decide on your approach. What story do you intend to tell? Having a compelling story will give your content purpose and inspire your community while attracting even more followers. Put your account out there Make it easier for your target audience to find you by making your account more visible. You can use other social networking platforms e.g. Pinterest, Facebook or Twitter, to announce your account. Consider linking your account to your website and including a link in your email signature as well as in your newsletters. This will make it easier for people to find you. Follow other people popular with your target audience. Comment on their photos. Embed your photos on Instagram into your posts and content. Ensure you’re using relevant hash tags. This will ensure your content will appear in search results pages. Contests and Campaigns Use contests to attract more followers. This will also drive more people to your website. Contact us today for more information. Please follow and like...

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How to choose between Twitter and Instagram for your brand’s social media marketing

Posted by on Dec 16, 2015 in Instagram, Social Media Marketing, Twitter |

If you are looking at launching a social media marketing campaign for your brand, you are probably wondering which of the many social media channels is right for your goals. It’s a myth that a brand needs to be present on every social network, but it is true you need to be on every channel which fits your brand. Twitter and Instagram are two huge contenders. They are similar in that they offer bites of content which is viewed very quickly, but one is about text and the other is about images. So which is right for your brand? Let’s find out. Bigger numbers don’t really mean much here Twitter has slightly less monthly users than Instagram (316 million vs 400 million, according to Sprout Social) but this means nothing if your audience isn’t really using the platform. You need to research your target audience and find out where they are spending their time online. If you are aiming at a younger audience, Instagram is your winner, with 53% of users in the 18-29 years old age group. Instagram is all about engagement When people use Instagram, they are pretty much glued to it, with no clickable links in captions and a very simple user interface. Users aren’t distracted while using it. If you want to really engage your audience, Instagram is fantastic. Are you a visual company? If you are a company that is all about visuals, such as a fashion brand or design company, you will thrive with Instragram, since it is all about images. Do you have a customer support team? If so, you need to be on Twitter. Many people take to Twitter to voice their complaints, and even their compliments. It’s important that when people mention your brand on Twitter, you are there to step in and get in on the conversation, turning negative reviews into opportunities. Twitter is great for sharing content If content forms part of your digital marketing strategy, then having a Twitter account is a no-brainer. Twitter has been called a “content distribution tool” because it is a great place to share your constant stream of content. Instagram on the other hand, keeps users within the app on purpose, so it doesn’t serve well for this. If you need assistance with everything to do with social media marketing, WSI OMS is for you. With expertise in content creation, social media, online marketing and much more, we are here to guide you through the digital marketing landscape. Contact us today. Please follow and like...

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