How to Get More Relevant Followers on Instagram

Posted by on Jul 11, 2018 in Instagram, Social Media Marketing |

Want to be Insta-famous? Of course, you do! Being famous on Instagram can help you make more money. Here are a few tips to help you get more followers on one of the most popular social media platforms:   Go after Relevant Followers One of the most common pieces of advice is to find very popular Instagrammers in your niche and start commenting on their pictures and liking their pictures. The idea behind this is that their followers will start noticing you and be inclined to check out your page. But, this is only half of the piece of the puzzle.   Instagram has an algorithm that looks at how many likes and comments you get when the picture first gets published. If your followers are mostly within your industry and they like and comment on your pictures, it will be more beneficial than a lot of likes from people who aren’t in your industry at all. This way, your picture has a better chance of going viral and getting featured on the discovery page, which will lead to more followers.   Post Visual and Emotional Content Consistently If people aren’t bonding with your content and it’s not visual and emotional, they’re not going to keep following you and commenting on your content. If your content is visually appealing and you’re doing it consistently, people will keep following you.   Need help with your social media marketing strategy? WSI OMS can help you. Contact us for more information today. Please follow and like...

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Avoid these Instagram mistakes

Posted by on Oct 18, 2017 in Instagram, Social Media Marketing |

Instagram has changed a lot over the past few years. Some brands are making a few avoidable mistakes. The social media marketing gurus at WSI OMS point out some of the top ones: Not having a cohesive visual strategy  If you are selling visual products, then you need to have a cohesive theme on your page. You don’t want to be posting memes one day, pastel coloured nature pictures the next, and wacky upbeat photos a few days later. Consider your brand, your corporate colours, and what you want to achieve from your Instagram page. Using a specific filter and consistent photo editing techniques can help you create a golden thread throughout all of your Instagram posts. Ignoring Instagram Stories Getting started with Instagram stories can be a bit intimidating, but this feature is so useful that companies can no longer ignore it. In June 2017, Instagram Stories was being used by 250 million people every day, far eclipsing Snapchat, which has 166 million total users. The feature has also evolved and changed a bit over the past few years. After you have finished broadcasting a live video on Instagram Stories, you have the option to share it to your story for 24 hours before it disappears (you can also choose to discard it immediately). Brands can use Instagram Stories in smart ways, for example by encouraging signups to an event or webinar by posting a link at the end of the video, by including location tags and hashtags (which are searchable), and by creating exclusive Instagram content that would encourage more people to follow you on this platform. Need help with your Instagram marketing? Then contact WSI OMS today. Please follow and like...

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Social Media Marketing: Using Instagram to Increase Your Sales

Posted by on Sep 5, 2017 in Instagram |

Instagram, the most popular photo-sharing application on the web, has come a long way since its inception in 2010. It is now considered by many to be among the top 5 social media marketing apps out there – and is a must for businesses looking to increase website traffic and online conversions. Read on for some helpful advice in terms of using Instagram to your advantage, increasing sales, developing your company’s reputation, and growing your following. Create Shopable Content  Did you know that Instagram now gives you the option to link products to your images? Therefore, if an individual wants to learn more about the product, or wants to buy it, he or she can do so with one simple click! Others who don’t can simply enjoy the image posted for its aesthetic value. Share User Generated Content  This is a great tip for all social media marketing platforms, not just Instagram! Studies have shown that consumers feel more at ease about a brand if the brand shares content that features real people as opposed to celebrities or stock photos. Get in Touch with Influencers  In order to increase sales, you will also need to increase the number of followers on your Instagram page simultaneously. A good way to do this is to work with a few influencers who are relevant to your business in some way. By simply mentioning your brand or your products / services, they are likely to generate an impressive amount of new followers for you! Do you want to take your social media marketing efforts to the next level? If so, you will need the right online marketing agency on your side. Enter WSI OMS. With a focus on social media marketing, content marketing and SEO, we can help to make a real name for your business within the digital realm. Contact us today for more information about our extensive range of services. Please follow and like...

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Don’t make these hashtag mistakes

Posted by on May 22, 2017 in Instagram, Social Media Marketing, Twitter |

Hashtags have become commonplace in social media marketing, making it easier for you to reach specific audiences and encourage more engagement from both your followers and your potential soon-to-be followers. However, using hashtags isn’t as clear-cut as it may seem. Here are four of the biggest hashtag mistakes that businesses are making on Twitter and Instagram:   Making them too long  Hashtags always make more of an impact when they are short and sweet. For example, #weloveshoes is going to get a better response than #headoverheelsinlovewithshoes. Not only is it easier to read, it leaves you with more available characters with which to grab your audience’s attention in the form of a catchy sentence of two, or valuable information about the product.   Not doing proper research  Once you have come up with a hashtag that you want to use, type it into the search bar before you go for it. The chances are quite high that it is already in use, so you will need to establish whether you want to join/add to the current conversation that is being had… or use a different hashtag and start a conversation all of your own that is unique to your brand.   Using too many  While hashtags are great for targeting the right audience, using too many can be overwhelming and annoying – and it can also make you come across as desperate. Play it safe by using a maximum of 2 hashtags per post.   Not promoting your hashtag  So, you’ve come up with an awesome hashtag? Great stuff! Now don’t forget to promote it! Ultimately, it won’t have much of an impact on your digital marketing strategy if nobody knows that it exists. Remember, you don’t just have to promote your new hashtag online – you can (and should) do it offline too. For example, you can include it in flyers, on your billboard ads and even on your business cards.   Want to know more about social media marketing and how WSI OMS can help you with your online advertising (content marketing, SEO, link building, PPC, etc.)? Then be sure to get in touch with us today. Please follow and like...

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3 Reasons Why You Should Include Instagram in Your Digital Marketing Strategy

Posted by on Apr 13, 2017 in Instagram, Social Media Marketing |

Facebook, Twitter and LinkedIn are now all commonplace in any quality digital marketing strategy. Unfortunately, there are countless businesses out there that are missing out on the many benefits associated with using another popular social media platform as a marketing tool. Yes, we’re talking about Instagram. Here are 3 reasons why you should include Instagram in YOUR digital marketing strategy going forward:   Visual is better  It is safe to say that content marketing in the form of blogs is a huge dominating force in the world of digital right now. But, as the old saying goes, a picture is worth a thousand words – and this is the reason why Instagram is so very popular. It will give you the opportunity to communicate with your audience, and connect with them, in a more visual way. Plus, it’s sure to prove to be lots of fun when you start getting creative with your ideas!   Your audience is there  While Facebook is still considered to be the social media platform on which people spend most of their free time, many of you will be surprised to learn that Instagram comes in second place. According to Forbes, and research done by comScore, US internet users spend approximately 12 billion minutes on Instagram each month. Along with this, Instagram is also constantly growing. If recent stats are to be believed, the platform’s rate of engagement per post has increased by 53% year after year.   Your competition is there  Yes, your competition has also realised that Instagram is a wonderful opportunity to do something different and is sure to be making its mark as we speak. Do you want to fall behind? If not, it’s time to get moving!   Need some help getting it right? You can turn to WSI OMS for assistance when it comes to social media marketing. We will create a fool-proof digital marketing strategy for you! Contact us today to learn more. Please follow and like...

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