Set Up Your Instagram Account for Success

Posted by on Nov 14, 2018 in Instagram, Social Media Marketing |

Instagram and Snapchat are competing with each other, which has led Instagram to launch a number of features that are giving Snapchat a run for its money. Instagram is a great tool for marketing and it is really coming to its own. Instagram added Stories earlier this year, which is a great addition, but has unfortunately led to many people reporting lower engagements with Instagram’s feed. This is something that business owners and internet marketers need to take into account because it means that brands need to use both Instagram Stories and normal feed posts in order to engage with their audience. Without further ado, here is how to set up your Instagram account for success: Consider Changing Your Account Name Using keywords that Instagram users are likely to type into Instagram can help improve your follower rate. If you are selling running shoes, for example, it might be a good idea to include “running shoes” in your Instagram name instead of a brand name (unless you are Nike or Adidas). Include A Bio Do not simply assume that people know what you offer when they find your Instagram account. Include a bio that lists who you are, what you offer, where you are from, (as well as the regions you service) as well as a link to your website. If you are selling shoes, then include words such as running shoe manufacturer, sports shoes, high-quality shoes, etc. Need help with your social media marketing? Then contact WSI OMS today. Please follow and like...

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How to Use Videos on Instagram More Effectively

Posted by on Nov 5, 2018 in Instagram, Social Media Marketing |

The launch of Instagram Stories has been a game changer, but many brands report that fewer people are engaging with their feed photos since this launch. This means that marketers need to use videos along with photos if they want to effectively engage with their audience on Instagram. The same rules that apply for photos also apply for videos on Instagram: you have to capture users’ attention within the first three seconds. If you are doing a video, you might want to consider adding text on top of the video or make sure that your video’s thumbnail is really interesting. When you record a video for Instagram, you have the option to scroll to the “Cover” option, move through your entire video and choose an interesting shot for your thumbnail picture. If you have the ability to edit videos outside of Instagram and import it into Instagram, we highly recommend doing this. This way, you can film a video and include something like text or a well-designed heading to draw people into your video. Solve a Problem Your Instagram video should identify a problem that your target audience faces and show how your product or service can solve that problem. When you are able to solve a problem that a potential client faces, you will create an emotional bond with them. When they are ready to make a purchase, they will be spending their money with you. Need help with your social media marketing? Then contact WSI OMS today. Please follow and like...

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Mistakes to Avoid When Growing Your Brand on Instagram

Posted by on Jul 17, 2018 in Instagram, Social Media Marketing |

Getting the hang of any social media marketing platform usually involves a bit of trial-and-error. If you are trying to grow your brand on Instagram, here are some of the top pitfalls to avoid:   Not Understanding the Algorithm Instagram’s algorithm used to be chronological, but to many a brands’ dismay, this has been changed. Nowadays when you post a picture, it’s initially only posted to about 10% of your followers; if it gets a good number of likes and comments within the first hour or so, then it will be shown to the rest of your followers.   What this means for your brand is that you should be posting pictures that people will double tap on and you should be writing captions that encourage comments. You could, for example, ask your followers a question. Just be sure that you’re engaging with your audience on Instagram and replying to people who took the time to answer your question.   Not Being Consistent with Your Content The sad truth is that most of your brand’s followers don’t care about you personally; they only follow you for the content and services you provide. If you start changing the type or style of content that you are posting, they may be inclined to unfollow you. Your followers are there for the type of content you posted when they started following you.   Need help with your social media marketing? WSI OMS can help you. Contact us for more information today. Please follow and like...

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How to Get More Relevant Followers on Instagram

Posted by on Jul 11, 2018 in Instagram, Social Media Marketing |

Want to be Insta-famous? Of course, you do! Being famous on Instagram can help you make more money. Here are a few tips to help you get more followers on one of the most popular social media platforms:   Go after Relevant Followers One of the most common pieces of advice is to find very popular Instagrammers in your niche and start commenting on their pictures and liking their pictures. The idea behind this is that their followers will start noticing you and be inclined to check out your page. But, this is only half of the piece of the puzzle.   Instagram has an algorithm that looks at how many likes and comments you get when the picture first gets published. If your followers are mostly within your industry and they like and comment on your pictures, it will be more beneficial than a lot of likes from people who aren’t in your industry at all. This way, your picture has a better chance of going viral and getting featured on the discovery page, which will lead to more followers.   Post Visual and Emotional Content Consistently If people aren’t bonding with your content and it’s not visual and emotional, they’re not going to keep following you and commenting on your content. If your content is visually appealing and you’re doing it consistently, people will keep following you.   Need help with your social media marketing strategy? WSI OMS can help you. Contact us for more information today. Please follow and like...

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Avoid these Instagram mistakes

Posted by on Oct 18, 2017 in Instagram, Social Media Marketing |

Instagram has changed a lot over the past few years. Some brands are making a few avoidable mistakes. The social media marketing gurus at WSI OMS point out some of the top ones: Not having a cohesive visual strategy  If you are selling visual products, then you need to have a cohesive theme on your page. You don’t want to be posting memes one day, pastel coloured nature pictures the next, and wacky upbeat photos a few days later. Consider your brand, your corporate colours, and what you want to achieve from your Instagram page. Using a specific filter and consistent photo editing techniques can help you create a golden thread throughout all of your Instagram posts. Ignoring Instagram Stories Getting started with Instagram stories can be a bit intimidating, but this feature is so useful that companies can no longer ignore it. In June 2017, Instagram Stories was being used by 250 million people every day, far eclipsing Snapchat, which has 166 million total users. The feature has also evolved and changed a bit over the past few years. After you have finished broadcasting a live video on Instagram Stories, you have the option to share it to your story for 24 hours before it disappears (you can also choose to discard it immediately). Brands can use Instagram Stories in smart ways, for example by encouraging signups to an event or webinar by posting a link at the end of the video, by including location tags and hashtags (which are searchable), and by creating exclusive Instagram content that would encourage more people to follow you on this platform. Need help with your Instagram marketing? Then contact WSI OMS today. Please follow and like...

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Social Media Marketing: Using Instagram to Increase Your Sales

Posted by on Sep 5, 2017 in Instagram |

Instagram, the most popular photo-sharing application on the web, has come a long way since its inception in 2010. It is now considered by many to be among the top 5 social media marketing apps out there – and is a must for businesses looking to increase website traffic and online conversions. Read on for some helpful advice in terms of using Instagram to your advantage, increasing sales, developing your company’s reputation, and growing your following. Create Shopable Content  Did you know that Instagram now gives you the option to link products to your images? Therefore, if an individual wants to learn more about the product, or wants to buy it, he or she can do so with one simple click! Others who don’t can simply enjoy the image posted for its aesthetic value. Share User Generated Content  This is a great tip for all social media marketing platforms, not just Instagram! Studies have shown that consumers feel more at ease about a brand if the brand shares content that features real people as opposed to celebrities or stock photos. Get in Touch with Influencers  In order to increase sales, you will also need to increase the number of followers on your Instagram page simultaneously. A good way to do this is to work with a few influencers who are relevant to your business in some way. By simply mentioning your brand or your products / services, they are likely to generate an impressive amount of new followers for you! Do you want to take your social media marketing efforts to the next level? If so, you will need the right online marketing agency on your side. Enter WSI OMS. With a focus on social media marketing, content marketing and SEO, we can help to make a real name for your business within the digital realm. Contact us today for more information about our extensive range of services. Please follow and like...

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