Getting the hang of any social media marketing platform usually involves a bit of trial-and-error. If you are trying to grow your brand on Instagram, here are some of the top pitfalls to avoid: Not Understanding the Algorithm Instagram’s algorithm used to be chronological, but to many a brands’ dismay, this has been changed. Nowadays when you post a picture, it’s initially only posted to about 10% of your followers; if it gets a good number of likes and
Want to be Insta-famous? Of course, you do! Being famous on Instagram can help you make more money. Here are a few tips to help you get more followers on one of the most popular social media platforms: Go after Relevant Followers One of the most common pieces of advice is to find very popular Instagrammers in your niche and start commenting on their pictures and liking their pictures. The idea behind this is that their followers will start noticing you and be inc
Instagram has changed a lot over the past few years. Some brands are making a few avoidable mistakes. The social media marketing gurus at WSI OMS point out some of the top ones: Not having a cohesive visual strategy If you are selling visual products, then you need to have a cohesive theme on your page. You don’t want to be posting memes one day, pastel coloured nature pictures the next, and wacky upbeat photos a few days later. Consider your brand, your corpora
Instagram, the most popular photo-sharing application on the web, has come a long way since its inception in 2010. It is now considered by many to be among the top 5 social media marketing apps out there – and is a must for businesses looking to increase website traffic and online conversions. Read on for some helpful advice in terms of using Instagram to your advantage, increasing sales, developing your company’s reputation, and growing your following. Create S
Instagram is a mobile photography application that Facebook bought for $1 billion in 2012. Let’s see how it all started and lead to the BIG take over and how the company is doing now.This is 139 facts and stats about the app that shook the mobile photography world.
Hashtags have become commonplace in social media marketing, making it easier for you to reach specific audiences and encourage more engagement from both your followers and your potential soon-to-be followers. However, using hashtags isn’t as clear-cut as it may seem. Here are four of the biggest hashtag mistakes that businesses are making on Twitter and Instagram: Making them too long Hashtags always make more of an impact when they are short and sweet.