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Don’t make these hashtag mistakes

Posted by on May 22, 2017 in Instagram, Social Media Marketing, Twitter | 0 comments

Hashtags have become commonplace in social media marketing, making it easier for you to reach specific audiences and encourage more engagement from both your followers and your potential soon-to-be followers. However, using hashtags isn’t as clear-cut as it may seem. Here are four of the biggest hashtag mistakes that businesses are making on Twitter and Instagram:  Making them too long Hashtags always make more of an impact when they are short and sweet.

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3 Reasons Why You Should Include Instagram in Your Digital Marketing Strategy

Posted by on Apr 13, 2017 in Instagram, Social Media Marketing | 0 comments

Facebook, Twitter and LinkedIn are now all commonplace in any quality digital marketing strategy. Unfortunately, there are countless businesses out there that are missing out on the many benefits associated with using another popular social media platform as a marketing tool. Yes, we’re talking about Instagram. Here are 3 reasons why you should include Instagram in YOUR digital marketing strategy going forward:  Visual is better It is safe to say that co

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Get social and get selling with strategic social media marketing tips

Posted by on Dec 22, 2016 in Facebook, Instagram, Pinterest, Social Media Marketing, Twitter | 0 comments

Everyone and their grandmother seem to have a smartphone these days. In fact, the scope of smartphone users is growing to include much older and much younger users than ever before and you know what that means for your business? It means that you have more social media marketing opportunities than ever before. If your business isn’t performing as you thought it would on social media platforms such as Facebook, Twitter, Instagram and Pinterest, then it’s time to

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Using Instagram for increased engagement and social selling

Posted by on Jun 15, 2016 in Instagram, Social Media Optimization | 0 comments

Many people still think of Instagram as a cool place for sharing selfies or holiday pics, but it’s actually one of the fastest growing social media platforms, with many more times engagement than Twitter or Facebook. Instagram allows companies to tell a visual story easily viewed on a mobile phone, that is quick and easy to process. Companies already leveraging on the success of Instagram have seen huge growth in brand use. One of the main reasons for this is the

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How to create Instagram ads that boost sales

Posted by on Apr 4, 2016 in Instagram, Social Media Marketing | 0 comments

Instagram, established in 2012, has 300 million users. This tremendous number of users makes Instagram a highly effective social media tool used to showcase business products and services. The 2015 Instagram study shows most users are shoppers and do not need any hard sales pitch to become customers. In fact, they use social media as a reference to see which products and services to purchase. Marketing departments must take advantage of this and create Instagram ads

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