How to set up your Google+ Page

Posted by on Dec 13, 2011 in Google + |

So you’re interested in Google Plus and want to add your company to this increasingly popular social network? If you’re not already convinced, read my previous post about why Google+ is great for business. You don’t have to be a digital marketer or a tech fundi to add your business to Google+ – here are a few easy steps to get a business page up and running on this platform: Use a Gmail account: One thing that Google+ still needs to improve on is its administrative capabilities. Avoid unnecessary hassles by using a Gmail account that can be accessed by multiple administrators (like XYZadmin@gmail.com). The reason for this is because you can’t assign multiple administrators to your Google+ Page (which is the case with a Facebook Page) and if you want different people to access your page, you’re going to need a generic account instead of your personal account. Google+ is busy working on improving this feature though, so you will probably be able to add multiple administrators for your Page pretty soon. In the meantime – stick to a generic Gmail account. Create your page: Go to this page https://plus.google.com/pages/create to create your Google+ Account. You will be taken to a simple web page that will ask you to choose between four categories for your business: Local Business or Place; Product or Brand; Company, Institution or Organization; Arts, Entertainment or Sports. Here you can give your business name, website URL, industry and so forth. The Google+ wizard works similarly to the Facebook Page creation wizard, so it will be pretty easy to set up if you’re familiar with social media accounts and profiles. Personalise your Google+ Page: Add your company’s logo and a one-liner of what your company does. Once you’ve personalised your page, share a few links and updates (the next step involves promoting your page and you don’t want to promote a Google+ Page that looks empty or boring). Promote your Google+ Page: Start adding people to your circles and sharing relevant content. If you want people to add your page to their circles, you’re going to have to invest some time in making it interesting and likable. Want help creating your Google+ Page or other social media strategies? Contact WSI for social media marketing in South Africa. Please follow and like...

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Google Plus – a new platform for businesses

Posted by on Dec 12, 2011 in Google + |

Google Plus is rapidly gaining momentum. Since it launched in June 2011, over 40-million people have signed up to join this social network. While it’s still a far cry from the 800-million users that Facebook can boast with, it’s quickly gaining momentum, with businesses and marketers realising the potential of this niche network. What makes Google Plus cool is the fact that you can share content with your specific Circles, which allows you to created targeted messages for different groups. Google Plus users can also participate in video conferences and get involved in discussions, making it the ideal place to engage with specific people – such as friends, colleagues, club members or business partners, online. While many people (especially bloggers) are still debating whether Google+ will be able to rival Facebook, another set of people are asking “How can I use this to market my business?” Even Bradley Harowitz, the VP of Google+ has anticipated this trend, saying: “I expect brands will notice this and will build marketing plans around it.” Why Google+ matters to businesses You can add your company’s page. You can add your businesses page to Google+ and this page (or a brand, for that matter) can be shared and recommended by other users. People can also “endorse” your company’s Google+ page by giving it a “+1”. They can also give your updates a “+1”, which gives companies an exciting new way to penetrate into people’s networks (or in Google+ language, “Circles”). Speak to your customers face-to-face. The video conferencing abilities that Google+ offers set it apart from Facebook and LinkedIn. You could effectively build personal, one-on-one relationships with customers from all over the world by video chatting with them online. You can get picked up for local searches.  Your company’s Google+ Page has specific fields that will help others find your physical location. Instead of searching for your address on your Contact Us page, people can now simply find it on Google+. In my next post about Google Plus I’m going to tell you how you can set up a Google+ Page for your business, so stay tuned for upcoming posts about Google+. Contact WSI for help with your social media marketing. Please follow and like...

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