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What priority should you give Google+?

Posted by on Jul 25, 2016 in Google +, Social Media Marketing | 0 comments

Does Google+ matter? The short answer is “Yes!” Here’s the long answer:Of the 250 million Google+ users, 150 million are active users; and 50% of Google+ users sign in daily. Being frequented by pioneering industry influencers, and boasting a 33% growth rate per year, Google+ is a perfect addition to you B2B social media marketing strategy. Google+ is reported to be the second largest active social network in the world, after Facebook. Google owns 65-70% of

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Google+, what’s next?

Posted by on Oct 13, 2015 in Content Marketing, Google +, Social Media Marketing | 0 comments

It was 2011, just after Larry Page returned as CEO of Google, that the plan to launch a direct competitor to Facebook was born. Google as a company was riding high on their many successes – mapping most of the world, indexing millions of books and becoming a major player in the smartphone market, but had yet to produce anything on social media. It wasn’t through lack of trying. Orkut, Reader, Wave and Buzz all failed miserably. In the meantime, Facebook grew big

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How to use Google+ post ads in your social media marketing campaign

Posted by on Mar 26, 2015 in Google +, Social Media Marketing | 0 comments

Does your social media marketing campaign include Google+ post ads? Often referred to as +Post ads, this feature from Google+ gives your content major visibility and you can use +Post ads to promote your content to an extremely wide audience. The opportunities to connect with your target audiences and reach out to new audiences are endless and here is how +Post ads help you do exactly that:The particular social media marketing channel you’re using defines the ta

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What email marketers need to know about Inbox by Gmail

Posted by on Feb 11, 2015 in Digital Media Marketing, E-mail Marketing, Google + | 0 comments

Do you know how to create an email marketing campaign that works effectively for Gmail users? It is no secret that Google’s Gmail has undergone a number of changes over the past few months and the introduction of their new email app, Inbox by Gmail, has created a stir. Gmail Inbox is not a replacement for the existing email app – it is something entirely new. You can only access this service via Chrome, iOS and Android apps. Below are a few features and function

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Social media marketing guide to Google+ post ads

Posted by on Nov 3, 2014 in Google +, Social Media Marketing | 0 comments

So you have included Google+ in your social media marketing strategy and are now looking to reap the benefits. You are creating compelling content and using all the tools necessary to keep your page fresh and engaging – blog posts, infographics, images and videos – and yet you are still struggling with visibility and limitations. This is where Google+ post ads can be your greatest weapon. It is important to remember that consumers are bombarded with cont

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Your social media marketing guide to Google+

Posted by on Aug 4, 2014 in Google +, Social Media Marketing | 0 comments

There are a variety of platforms you can use for your social media marketing plan. Google+, however, seems harder to get into (when compared to how quickly people start using Facebook and Twitter). If you’re using Google+, there are a few things you can do to make sure you’re using it professionally: Create a vanity URL With Facebook, you can create a custom URL ( instead of sticking to a long URL filled with characters and numbers. Unf

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