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Google+, what’s next?

Posted by on Oct 13, 2015 in Content Marketing, Google +, Social Media Marketing | 0 comments

It was 2011, just after Larry Page returned as CEO of Google, that the plan to launch a direct competitor to Facebook was born. Google as a company was riding high on their many successes – mapping most of the world, indexing millions of books and becoming a major player in the smartphone market, but had yet to produce anything on social media. It wasn’t through lack of trying. Orkut, Reader, Wave and Buzz all failed miserably. In the meantime, Facebook grew big

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How to use Google+ post ads in your social media marketing campaign

Posted by on Mar 26, 2015 in Google +, Social Media Marketing | 0 comments

Does your social media marketing campaign include Google+ post ads? Often referred to as +Post ads, this feature from Google+ gives your content major visibility and you can use +Post ads to promote your content to an extremely wide audience. The opportunities to connect with your target audiences and reach out to new audiences are endless and here is how +Post ads help you do exactly that:The particular social media marketing channel you’re using defines the ta

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What email marketers need to know about Inbox by Gmail

Posted by on Feb 11, 2015 in Digital Media Marketing, E-mail Marketing, Google + | 0 comments

Do you know how to create an email marketing campaign that works effectively for Gmail users? It is no secret that Google’s Gmail has undergone a number of changes over the past few months and the introduction of their new email app, Inbox by Gmail, has created a stir. Gmail Inbox is not a replacement for the existing email app – it is something entirely new. You can only access this service via Chrome, iOS and Android apps. Below are a few features and function

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Social media marketing guide to Google+ post ads

Posted by on Nov 3, 2014 in Google +, Social Media Marketing | 0 comments

So you have included Google+ in your social media marketing strategy and are now looking to reap the benefits. You are creating compelling content and using all the tools necessary to keep your page fresh and engaging – blog posts, infographics, images and videos – and yet you are still struggling with visibility and limitations. This is where Google+ post ads can be your greatest weapon. It is important to remember that consumers are bombarded with cont

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Your social media marketing guide to Google+

Posted by on Aug 4, 2014 in Google +, Social Media Marketing | 0 comments

There are a variety of platforms you can use for your social media marketing plan. Google+, however, seems harder to get into (when compared to how quickly people start using Facebook and Twitter). If you’re using Google+, there are a few things you can do to make sure you’re using it professionally: Create a vanity URL With Facebook, you can create a custom URL ( instead of sticking to a long URL filled with characters and numbers. Unf

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It’s time to start growing your Google+ engagement

Posted by on Jul 5, 2013 in Google +, Social Media Marketing | 0 comments

Google+ recently introduced its new design and with it, a lot of functionality. The social media platform has gone through a huge transformation in 2013 and a lot has been added to better benefit the avid Google+ user. During the big makeover Google+ changed the layout, which now allows for much better visuals and timeline viewing with multi columns on your screen, making browsing through your posts much easier. Google+ also integrated this new layout design to thei

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