Social media marketing: Facebook newsfeed changes promote paid advertising

Posted by on Oct 6, 2014 in Facebook, Social Media Marketing |

If your business has made use of Facebook as a social media marketing tool, it is likely you will have noticed a few changes to the style and content of the Facebook newsfeed in recent times. This is because Facebook has evolved to learn more about its users and has changed the stories that appear in people’s newsfeeds accordingly- staying current and displaying content that is relevant. What this means for your business The goal behind these algorithm changes is to provide each user with a personalised newspaper- displaying content according to what users like and dislike. As a business making use of Facebook, this means focus has to now shift to concentrate on content marketing as well as paid advertising. The changes to Facebook’s algorithm means there is now more opportunity for brands to expand their audience. If brands and businesses tag one another in their posts and advertisements, fans of both pages will be able to view the content in their newsfeeds. This means paid advertising on a public forum such as Facebook has a larger success rate. If you are looking to spruce up your social media marketing strategy or increase the online credibility of your business, then be sure to partner with experts who will help you reap maximum rewards. Contact WSI OMS today. Please follow and like...

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How to gamify your Facebook page

Posted by on Sep 8, 2014 in Facebook, Social Media Marketing |

Facebook marketing can cost money – if you’re using paid Facebook advertising – or it could only cost the time you spend figuring out how to get people to spend more time on your page. Social media marketing is all about interrupting people. Even social media (without marketing) is a huge disruption. People basically go online to be entertained and communicate. Gamification is the process of using game mechanisms in a non-game context. People look at winning points, stars, pieces of candy (Candy Crush!) or moving up the ranks in a game they find interesting. According to Getmoreengagement blog, Gamification can increase between 100% and 150% of users’ online engagement and over 70% of the world’s biggest companies plan to include gamification elements in their online strategies before the end of this year. You need to figure out how you can use the gamification process on your Facebook page. The first point of departure is having an existing Facebook following (nobody’s going to be interested in a game they’re playing alone). The next step is to determine what your goals are – typical goals would be increasing brand awareness, getting more activity on your page and creating a more loyal following. Figure out how you’re going to reward the people who take part in your game. The most common reward elements are badges, points, levels and rankings. These points or levels need to result in a tangible reward for your clients. In order to avoid people liking your page and simply playing for rewards (we call these “professional award seekers”), make the prize related to your business in some way. This is only the starting point to get your creative juices flowing. Brainstorm different ways you can use gamification to engage and reward your Facebook followers in order to achieve your social media marketing goals. Contact WSI OMS for more information today. Please follow and like...

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These web analytics tips will help you to measure the success of your Facebook campaign

Posted by on Dec 19, 2013 in Facebook, Mobile Marketing |

For an effective digital marketing campaign, you need to incorporate not only a fantastic website, but also mobile marketing strategies and social media such as Facebook. Using web analytics, you can effectively incorporate all of these areas of digital marketing to create a strategy that will turn into real results. Want to measure the success of a Facebook campaign as part of this strategy? Read on to find out how web analytics can help you measure success. Using web analytics for a successful Facebook campaign  Facebook is something that cannot be ignored when creating a digital marketing strategy. Social media is a powerful way to reach and interact with your target audience. But how do you know your strategy is effective? Here are some tips: Use web analytics to establish who your target audience is. Facebook advertising is only effective when your ads are targeted correctly. Using web analytics tools, you can establish everything from the age group of your audience to their location. Use this information to set up your Facebook ads and reach those people directly. Using this information, track success with Facebook Insights. All Facebook pages have an “Insights” section which shows you, as the page owner, how effectively your posts are reaching your audience. By using your knowledge of your target audience and what they prefer, you can make posts with this information in mind, and see how these posts are keeping your audience interested in your page. You can then also track the success of your Facebook ads based on the demographics you entered when setting up your campaign. Refer back to your web analytics to see where clicks are coming from. After running your Facebook campaign for a while, you can check on your website’s analytics to see where the clicks to your site are coming from. This will show how many of the clicks were generated through Facebook. You can then track the success of your campaign. Digital marketing is a must in this day and age. Contact WSI, specialists in the fields of marketing on the internet, using analytics, optimization, web design, social media and mobile marketing to create an effective campaign for your business. Please follow and like...

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Mistakes that brands make on Facebook

Posted by on Oct 9, 2013 in Facebook, Social Media Marketing |

Everybody knows about the power of social media for business. Most people have also heard about the many caveats that come with using social media for marketing purposes if not performed properly. There are so many reasons why it is important for companies to maintain an online and social media presence in today’s day and age, but you have to invest the time and resources to do so properly. Facebook is one of the pioneers of the state of social media today. Many argue that it was the catalyst of the entire industry. Whatever your view on Facebook is, no one can deny its massive reach. It is therefore important that when you start your Facebook social media campaign you try and avoid the common mistakes that brands make on Facebook. Here are only a few: Focusing on fan count: This is perhaps one of the most common mistakes that brands make on Facebook. They will focus more on the fan count than anything else. It isn’t difficult to grow your fan count, but it is far more difficult to build an engaged community. Instead of focusing on expanding your fan base, rather focus on building a community of engaged fans and your fan count will grow automatically. Not knowing your audience: Another mistake that brands make on Facebook is not really testing what resonates with their audiences and what doesn’t. Unclear goals: A popular mistake businesses make with their Facebook presence is not having clear set goals and a way to measure their success and progress towards achieving those goals. How will you know if you’re succeeding if you can’t measure your success? If you would like to harness the power of Facebook and other social media for your company and would like to do so by partnering with industry leaders, contact WSI today. We are experts in helping companies use social media to their advantage. Please follow and like...

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Facebook: How to make the most of this social media platform

Posted by on Sep 24, 2013 in Facebook, Social Media Marketing |

Of all the social media platforms, Facebook has probably been the most effective at establishing a connection between consumers and brands. Despite this a lot of companies haven’t really figured out how to successfully market themselves using this medium. This is probably because they don’t know what is possible and how to do it. Here then are a few tips to ensure your company makes the most of this social media platform: Invest in Facebook advertising. It doesn’t cost much and is very target specific. This will drive traffic to your page and by extension, to your campaign.  Don’t post too often. Yes, you heard right. There is such a thing as posting too often. Keep updates between 1-3 times a day. Also keep a close eye on your page metrics. Only update your status when Likes and Comments have come to a halt. Don’t post irrelevant or off topic content. Stick to who you are and what you know. Don’t get involved in conversations that have nothing to do with you or the product or service you are selling. Respond to your followers’ posts. Studies have shown that as much as 80% of people who receive responses to their posts go on to making a buying decision. Most companies take between 13 to 22 hours to respond, whereas people expect to be responded to in no more than 30 minutes on any social media platform. Invest in trained staff. The people you put in charge of communicating on behalf of your company on this platform should be properly trained and should be able to respond accurately, courteously and promptly. You want the people who do this to embody the character of brand. For more info on how to properly promote your company on social media platforms visit WSI. Please follow and like...

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How to boost shares on Facebook [Infographic]

Posted by on May 10, 2013 in Facebook |

A blogger examined over 1.3 million Facebook updates to determine what characteristics encourage the highest level of interaction through likes, comments and shares. It comes as no surprise that posts with images enjoy the most shares, comments. In general posts that were longer in length enjoyed more shares, and posts that showed a distinct positive or negative sentiment received more interaction than neutral ones. These days more businesses want to be involved in social media, making Facebook the perfect platform for social engagement. If your business is thinking of launching a Facebook Page, this infographic is a handy guide to posting effective content. If you would like to launch a social media campaign, contact WSI OMS today! How to get more Facebook shares [Infographic] Infographic via Please follow and like...

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