Facebook Advertising – mistakes that could waste your budget

Posted by on Jul 26, 2017 in Facebook |

Paid advertising can be a very lucrative part of your Facebook marketing strategy – if done right. There are a few common mistakes that could cost you a lot of money. It helps to know from the outset what you shouldn’t do, so that you can concentrate on what you should do and get the best ROI from Paid Facebook Advertising.   Some common Facebook marketing mistakes  Not being specific enough. Facebook advertising allows you to target a particular demographic. However, a common mistake that people make is going for numbers rather than focusing on their target market. This usually results in large spend versus few conversions. Targeting the wrong market. Have you done your market research, or are you acting on assumptions? Knowing who your market is, what they like and don’t like, is essential for any kind of marketing or ad campaign. It’s a core aspect of strategy and c campaign design. Don’t skip it. Always going for ‘conversions’ straight out of the gate instead of ‘engagement’ or ‘traffic’. Facebook gives you the option of choosing what your ad is for – and understandably most people choose ‘conversions’. Of course you want sales, but…have you forgotten what underpins a successful marketing campaign? Yes – Brand Awareness. Consider choosing ‘traffic’ or ‘lead generation’ as your objective and structure your ad accordingly. Build your potential customer base without asking them to spend money. Always going for new customers instead of aiming ads specifically at the people who Like your page already: your ‘fans’. Do both, see what works and create balance in your marketing efforts. The above are some of the most common mistakes people make – sucked in by the promise of reaching ‘millions’ of people worldwide. Avoid these, and you are on your way to potentially making a mint from Facebook advertising. Contact us at WSI OMS to help you design and implement a Facebook advertising campaign push as part of your social media marketing strategy. Please follow and like...

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9 Fast Facts about Facebook

Posted by on Jun 22, 2017 in Facebook, Social Media Marketing |

When it comes to social media marketing, everyone knows that Facebook is king! Can you believe that this social media powerhouse has been in existence for 13 years already? To celebrate, we have compiled a list of 9 fast facts about Facebook you probably didn’t know before. Enjoy!   Facebook’s First Major Investor  The first major investor in the platform was PayPal co-founder, Peter Thiel. Way back in 2004, he took the plunge and invested $500,000 in the blooming company. A couple of years after Facebook became a household name, he sold his shares for over $1 billion. That’s quite a profit!   There’s a Reason Why Facebook’s Logo is Blue  It’s not just because it looks good – Facebook’s creator, Mark Zuckerberg suffers from red-green colour blindness!   Facebook Security  Changing your Facebook password regularly is recommended because over 600 000 hacking attempts are made on the platform every single day!   It’s All about the Smartphone  According to recent stats, most smartphone users use their phone to check Facebook on average 14 times a day.   The Like Button Almost Didn’t Exist  Before Mark Zuckerberg made the final judgement call, the ‘Like’ button was originally going to be called the ‘Awesome’ button.   Blocking  You can block anyone on Facebook… expect for Mark Zuckerberg himself!   It’s Ever-Growing  8 new people from all around the globe join Facebook every second. That’s approximately 7,246 people every 15 minutes!   Fake Profiles  According to research, over 8.7% of all profiles on Facebook are fake.   Facebook Likes The ‘Like’ button is used 1.8 million times every minute.   Looking at some of these facts, it’s no wonder why countless businesses rely on Facebook for effective social media marketing! If you would like assistance when it comes to embracing this aspect of your digital marketing strategy, do not hesitate to give us a call at WSI OMS! Please follow and like...

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Mistakes businesses make on their Facebook page – and how to avoid them

Posted by on May 8, 2017 in Facebook, Social Media Marketing |

Social media marketing is both a science and an art that requires plenty of trial-and-error at first. Luckily, WSI OMS is here to save you time by providing you with expert insight into the most common mistakes that businesses make on their Facebook page – and how best to avoid them.     Deleting negative feedback  Deleting negative feedback makes it seem like you’ve got something to hide, and that you aren’t concerned with making sure that all your customers are happy with the products/services that you provide. Turn negative feedback into something positive by doing everything in your power to compensate for whatever reason your customer is feeling unhappy. The rest of your followers will appreciate and admire this more than you think.   Being inconsistent  So many things in life are inconsistent – don’t let your Facebook page be one of those things! If you want to nurture your following and make sure that it keeps on growing, consistency is key. Post regularly, reply to comments and messages as soon as you receive them and do all that you can to encourage further engagement… the more creative you get, the better!   Posting too often  Don’t be like that annoying friend on Facebook who posts a status update every time he or she visits the bathroom. Unless you make an effort to schedule your posts wisely, you run the risk of incurring more unlikes and unfollows: Don’t post more than 3 per day Don’t post all at once, rather schedule your postings throughout the day.   For more information on how we can help you with social media marketing, social media marketing strategy, content marketing, SEO, link building, PPC and digital marketing as well as online advertising in general, please do not hesitate to get in touch. Please follow and like...

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3 Quick Tips for Successful Social Media Marketing on Facebook

Posted by on Jan 11, 2017 in Facebook, Social Media Marketing |

It’s a new year… which means new opportunities, new experiments, and new leads – IF you know how to make your social media marketing strategy work for you, that is. To give your brand the kick-start it needs to dominate the digital realm in 2017, here are three quick tips for mastering the art of Facebook marketing: Boost those all-important posts  Boosting every single one of your new posts will bankrupt you! The secret lies in using your budget for those posts that matter most: boost new product announcements, links to creative blogs that you know will get a good response, and witty, humorous content to which people are sure to relate. Just remember to target those boosted posts strategically!   Never delete negative comments If someone posts a particularly unpleasant comment on your company’s Facebook page, the first instinct is often to remove it as quickly as possible before it can be seen by the rest of your followers. This is a mistake. Instead of deleting negative comments, do your best to interact with the person and solve their problem in any way you can. This will turn the situation around completely and show your followers that you do care about the experiences that they have with your brand.   Use strong visuals Studies have shown that the presence of a high-quality image is likely to encourage people to read the text associated with a specific post. Keep all text on social media minimal and to the point – after all, a picture is worth a thousand words! So be sure to make it a good one…   Looking for professionals who can lend a helping hand when it comes to your social media marketing efforts? You’ve come to the right place! For more information on how the team at WSI OMS can help you, do not hesitate to get in touch. Please follow and like...

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Get social and get selling with strategic social media marketing tips

Posted by on Dec 22, 2016 in Facebook, Instagram, Pinterest, Social Media Marketing, Twitter |

Everyone and their grandmother seem to have a smartphone these days. In fact, the scope of smartphone users is growing to include much older and much younger users than ever before and you know what that means for your business? It means that you have more social media marketing opportunities than ever before. If your business isn’t performing as you thought it would on social media platforms such as Facebook, Twitter, Instagram and Pinterest, then it’s time to make a change, before you miss out on potential exposure and profits.   Below we share just a few social media marketing tips to help your online advertising campaign:   Capitalize on images and videos. Social media platforms are predominantly flooded with pictures and videos because they’re quick to view, fun and don’t require too much reading. Keep it simple, fun and interesting on your social media accounts and you could notice a change in your target audience’s response. Narrow down your target audience. You cannot appeal to everyone: that’s an impossible task and a huge waste of time. Know who your target consumer is and make sure that all your social media posts will be particularly interesting or appealing to that specific person / type of person. It’s tempting to try to please and entertain everyone but that’s not going to engage with the right people or make sales. Analyze the success of your online content. If an online advert is doing particularly well, use it on your social media platforms too. Also, make sure that you’re posting the type of content that’s already working well for your brand. Trying new things is great, but don’t lose sight of what works in the process. These are just a few strategic ways to ensure that your social media marketing can succeed.   Social media marketing services offered by WSI OMS At WSI OMS we can provide advice on social media marketing or we can create full-fledged social media marketing campaigns across various platforms that are highly targeted and guaranteed to be a success for your business. For more information and advice, simply contact us via email or telephone at WSI OMS today. Please follow and like...

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How to maximise your Facebook video posts

Posted by on Oct 4, 2016 in Facebook |

With video being the top performing format on Facebook, it’s a medium you really should be using for your online marketing strategy. Videos range from professionally edited pieces to short clips taken with a mobile phone, but there are things you can do to improve the videos you post. Strangely, the most watched type of Facebook videos are those relating to food – how to make something, to decorate something, how to eat something…you get the idea. Many people have spent many hours watching Facebook videos to find the common elements of successful and popular posts, some of which are: Aspirational videos: Taking something ordinary or commonplace and showing it in a different way. In the food context, showing how to make something amazing, without watching it cook, waiting for it to cool, etc. is a way of suspending reality. It takes the hard work part away, leaving the fun (or aspirational) part. Although we all know there are shopping trips involved, dishes to wash after and the inevitable fails in the kitchen, viewers don’t seem to care – it’s about a fantasy, or dream of making something cool. How to do it: focus on the best parts of the process; focus on saving time by making a short piece; consider creating a passion page around an inspirational idea that relates to your product. Videos about DIY: The ever popular How-to videos. Crafts, hair styles and of course food preparation lend themselves well to these types of videos, but anyone who has searched for a solution online, will know you can find a YouTube video on something useful (how to play the guitar, change your bicycle chain, fix a toilet…). Think of how your product or service relates to skills you could film. Moz.com has found great success with their Whiteboard Fridays – problem-solving, how-to explanations of how to do specific content marketing Providing useful information for your target audience builds your brand and strengthens your company image. How to do it: Use your customer feedback or online platforms to find out what your audience’s questions and interests are; answer these questions, while appealing to the viewers’ desire to accomplish. Short clips: the most shared videos are under 2 minutes long, with many being under a minute. By cutting out the unnecessary detail and getting to the point, you are able to get your message across without losing your viewer’s interest. If your product demo features a process that is lengthy, consider speeding it up. How to do it: Use visual tricks like changing the scene and downplaying boring footage. Opt for more short videos, rather than one longer one. Remember, if it’s too long for a tweet, it’s...

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