Get social and get selling with strategic social media marketing tips

Posted by on Dec 22, 2016 in Facebook, Instagram, Pinterest, Social Media Marketing, Twitter |

Everyone and their grandmother seem to have a smartphone these days. In fact, the scope of smartphone users is growing to include much older and much younger users than ever before and you know what that means for your business? It means that you have more social media marketing opportunities than ever before. If your business isn’t performing as you thought it would on social media platforms such as Facebook, Twitter, Instagram and Pinterest, then it’s time to make a change, before you miss out on potential exposure and profits.   Below we share just a few social media marketing tips to help your online advertising campaign:   Capitalize on images and videos. Social media platforms are predominantly flooded with pictures and videos because they’re quick to view, fun and don’t require too much reading. Keep it simple, fun and interesting on your social media accounts and you could notice a change in your target audience’s response. Narrow down your target audience. You cannot appeal to everyone: that’s an impossible task and a huge waste of time. Know who your target consumer is and make sure that all your social media posts will be particularly interesting or appealing to that specific person / type of person. It’s tempting to try to please and entertain everyone but that’s not going to engage with the right people or make sales. Analyze the success of your online content. If an online advert is doing particularly well, use it on your social media platforms too. Also, make sure that you’re posting the type of content that’s already working well for your brand. Trying new things is great, but don’t lose sight of what works in the process. These are just a few strategic ways to ensure that your social media marketing can succeed.   Social media marketing services offered by WSI OMS At WSI OMS we can provide advice on social media marketing or we can create full-fledged social media marketing campaigns across various platforms that are highly targeted and guaranteed to be a success for your business. For more information and advice, simply contact us via email or telephone at WSI OMS today. Please follow and like...

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How to maximise your Facebook video posts

Posted by on Oct 4, 2016 in Facebook |

With video being the top performing format on Facebook, it’s a medium you really should be using for your online marketing strategy. Videos range from professionally edited pieces to short clips taken with a mobile phone, but there are things you can do to improve the videos you post. Strangely, the most watched type of Facebook videos are those relating to food – how to make something, to decorate something, how to eat something…you get the idea. Many people have spent many hours watching Facebook videos to find the common elements of successful and popular posts, some of which are: Aspirational videos: Taking something ordinary or commonplace and showing it in a different way. In the food context, showing how to make something amazing, without watching it cook, waiting for it to cool, etc. is a way of suspending reality. It takes the hard work part away, leaving the fun (or aspirational) part. Although we all know there are shopping trips involved, dishes to wash after and the inevitable fails in the kitchen, viewers don’t seem to care – it’s about a fantasy, or dream of making something cool. How to do it: focus on the best parts of the process; focus on saving time by making a short piece; consider creating a passion page around an inspirational idea that relates to your product. Videos about DIY: The ever popular How-to videos. Crafts, hair styles and of course food preparation lend themselves well to these types of videos, but anyone who has searched for a solution online, will know you can find a YouTube video on something useful (how to play the guitar, change your bicycle chain, fix a toilet…). Think of how your product or service relates to skills you could film. Moz.com has found great success with their Whiteboard Fridays – problem-solving, how-to explanations of how to do specific content marketing Providing useful information for your target audience builds your brand and strengthens your company image. How to do it: Use your customer feedback or online platforms to find out what your audience’s questions and interests are; answer these questions, while appealing to the viewers’ desire to accomplish. Short clips: the most shared videos are under 2 minutes long, with many being under a minute. By cutting out the unnecessary detail and getting to the point, you are able to get your message across without losing your viewer’s interest. If your product demo features a process that is lengthy, consider speeding it up. How to do it: Use visual tricks like changing the scene and downplaying boring footage. Opt for more short videos, rather than one longer one. Remember, if it’s too long for a tweet, it’s...

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Ten simple ways to win with Facebook videos

Posted by on Jul 26, 2016 in Content Marketing, Facebook |

Most marketers wanting to use video in their marketing will turn to YouTube – unsurprisingly, since 300 hours of video are uploaded every minute! YouTube has a massive audience, so it seems like the best platform. But Facebook is another equally large and growing video home – with four billion video streams daily, Facebook is a force to be reckoned with. Think about using Facebook for your video marketing and how you can engage with more fans on the platform. Upload your videos natively – meaning, upload directly to Facebook, rather than sharing it as a link. Native Facebook videos are seeing more interactions than those from YouTube or Vimeo. Catch the attention in the first three seconds – the autoplay function means the video will play as people scroll though, so grab the attention, with or without sound. Create a compelling title. Using a thumbnail also does a great job in grabbing attention – whether custom made or generic. Create exclusivity for Facebook – by posting your video on Facebook only, you make it seem more special, and fans are more likely to follow future video posts. You can promote your video content on other social media Make videos that are shareable – like all content on Facebook, it gets discovered by sharing. You either want your audience to relate to the video, respond emotionally or find it fascinating enough to want to share with the world. Create a teaser – providing a bit of information from the video, like a key quote, will set up the expectation. Add a call to action – this could appear at the end of the video – click through to a website, replay the video, watch related videos, etc. Tag other pages – this helps to spread the organic reach of your video. Tag people who contributed to the video, are mentioned in the video, who inspired the video. Use video insights to determine performance – Facebook provides metrics like video views, average duration of views, audience retention etc. This can tell you a lot about how your audience engages with the video and help you to increase it next time round. Feature food – food is by far the most popular content for video uploads to Facebook. It’s an interesting fact, but obviously, can’t work for all businesses. Embed your videos in your blog posts – this will increase your reach. For more on using social media for your business, contact us. We have loads of experience in social selling and social networking. Please follow and like...

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What Facebook interactions reveal about your content

Posted by on Jul 13, 2016 in Facebook, Social Media Marketing |

When looking at Facebook as one of the social media platforms where content is posted, your interactions (likes, shares and comments) can be an indication of how your content is resonating. But is it the sheer number of interactions that counts, or is it the specific number of shares that actually has an effect on the success of your content? While some believe that Facebook shares are more powerful than Likes, the Like button is the quickest way for people to share content. A Like shows positive feedback and allows you to connect with things that matter to you, though some would argue that the Like option is the lazy choice, unlike commenting or sharing, where users need to spend some time writing about the post they are sharing. Whatever your opinion, Likes outnumber shares and comments, with users 8 times more likely to hit the Like button than the Share or Comment. Interestingly, surveys in the United States have shown that by analysing the Likes of thousands of volunteers, the characteristics of the user could be determined with incredible accuracy. Demographic, gender and even sexual orientation can be determined, along with a person’s political leaning – indicating that Likes show a high correlation with content that resonates. Marketers generally place more value on Facebook Shares than Likes, reasoning that sharing involves more commitment and will more likely be shown in News Feeds. Facebook states that: “The goal of News Feed is to show you the stories that matter most to you. To do this, we use ranking to order stories based on how interesting we believe they are to you: specifically, whom you tend to interact with, and what kinds of content you tend to like and comment on.” Shares and Likes are a critical part of a more complex picture about what appears and where in the News Feeds. Facebook uses many factors, including your privacy settings to ensure that what appears in News Feeds is relevant to you. So whether you’re a Sharer or Liker, interaction with Facebook of any sort adds up to tell you that your content resonates with your audience. To find out more on using Facebook and other social media platforms to promote your content, contact us.   Please follow and like...

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How to get the most from your Facebook advertising

Posted by on Jun 13, 2016 in Facebook, PPC |

Humble beginnings Founded in February 2004 by Mark Zuckerberg, Facebook started out as an online social networking service for Harvard students. Seeing its fair share of ups and downs and legal battles, as of 27 April 2016, Facebook now boasts 109 billion daily active users, with the average user spending 20+ minutes per day on Facebook. That’s a LOT of people! And they are all potential customers. Realistically In the world of digital marketing, social media marketing is by far one of the most cost effective options. And many platforms, like Facebook, have embraced the use of social media by businesses. How does Facebook help you reach your business goals? drive online sales increase local sales promote your app raise brand awarenes When it comes to online advertising, Facebook offers an extremely effective digital marketing strategy through powerful and unique methods to target your adverts to the people who are most likely to care about your business. Facebook PPC Ads operate on a pay-per-click basis and enable you to reach people based on location, age, gender, and interests. It also has tools available for you to understand how the adverts are performing. Amongst the most useful monitoring tools available is the ability to find out if an advert to get people to your website was successful in helping visitors to make a purchase or take another action This has a direct impact on link building – where external pages link to a page on your website. This, in turn, is one of the many procedures used in search engine optimisation (SEO). Facebook is so encouraging of business that it has published several guidelines, including one specifically related to content marketing: “Include a clear action you want your audience to take in the body text of your ad Highlight any benefits, sales or similar specials that your business is offering Use a simple, eye-catching image that is related to your ad text If you’re advertising a website, include your business name or other key information in the headline” To find out how our marketing experts can help you grow your social marketing, please get in touch with us today. Please follow and like...

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How to use Facebook for clever social marketing

Posted by on May 11, 2016 in Facebook, Social Media Marketing |

By now, most businesses know that they should have a business Facebook page – with over a billion daily users, it’s easy to see why. There are a number of ways to grow your business and following through Facebook, well worth a shot, even if you don’t like using Facebook very much. With targeted advertising, you can reach a very specific audience, which you should have determined by looking closely at your existing customer base and buying personas. It’s quite amazing just how targeted your audience can be with Facebook – by age, gender, status, geography, hobbies, employment type, likes and dislikes. How broad or niche the market your product or service is aimed at, will determine the type of targeting you need to aspire to. Facebook users love being entertained – after all, it is a social network. Using short and to the point video posts that are quirky, funny or pull some emotional strings work very well to capture attention. While you obviously want to market your business, product or service, showing a lighter side of your company will go a lot further than a boring five-minute monologue on your latest offering. If your video can engage a viewer in the first 15 seconds, you’ve got them hooked in. Facebook contests, although nothing new, are tried and trusted and virtually guaranteed to get you more followers. It’s worth keeping it simple and fun – like asking people to submit photos with your product, or suggesting captions for amusing pictures. If there’s a cool prize involved, people will participate and share. Although it sounds like the cliché of the year, posts featuring cute dogs, babies and kittens still work. Even if dogs, cats or kids don’t relate to your business in any way, an adorable image with a quirky caption grabs attention and bizarrely, is very likely to be shared – a lot. It doesn’t really matter how vague the link is back to your company. A picture of an angry puppy growling at a ping pong ball is more enticing than one of a frustrated worker at a laptop. Through Facebook’s Custom Audiences feature, you can upload a list of emails and target the leads you’ve already captured, with a more personalised advert. If you already have people on your page who liked a post or downloaded something, send them more of what they like. Another useful feature, the Lookalike Audience, allows you to expand your reach and find new leads by targeting an audience that has similar features to your existing one. Use fun pictures of your employees to engage your audience – it’s not just about pushing your product. Your followers are likely to become...

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