Social media marketing insights – What Facebook’s changes mean for you

Posted by on Jun 11, 2018 in Digital Media Marketing, Facebook, My Insights, Social Media Marketing |

About three months ago, Facebook changed its algorithm again and many people want to know what this means for their Facebook Business Page and how it will affect the reach of the content they post on Facebook. The idea behind Facebook’s algorithm update is to go about removing corporate or public content from their site. When they announced the update, Facebook said that it is shifting the focus of its news feed to promote “meaningful” posts, mostly those shared by family and friends rather than news organisations or brands.  Many businesses are rightfully worried because this change in algorithm could spell trouble for the ecosystem of brands that have come to rely on Facebook for revenue. The truth is that this change isn’t as new as Facebook would want people to believe. Facebook has been removing organic reach from business pages for the past two years, so the reach that you are getting isn’t going to taper off significantly. The new change is mostly directed at news companies such as the New York Times, Buzzfeed and Vox to pay to market their news stories on this platform. Facebook essentially wants to make sure that the news posts that end up in your timeline are shared from your friends and family (in other words, real people) as opposed to news organisations marketing their news into Facebook news feeds. If you are worried about how social media algorithms may impact your campaigns and social media marketing strategy, partner with the digital experts at WSI OMS. Contact us for more information today. Please follow and like...

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How to Use Ads to Get More Relevant Facebook Likes

Posted by on Apr 25, 2018 in Facebook, Social Media Marketing |

As any company with a Facebook page knows, getting people to like and follow your page isn’t as easy as you think it might be. If you’ve already let your clients and employees know about your Facebook page, then it’s time start thinking a bit broader to find relevant new fans. While there are tricks to getting tons of fans, these often don’t have sustainable or good effects on your business (paying people to like your page, for example, will only lead to a bunch of people in perhaps different countries liking your page and these followers will never convert to paying clients). It’s extremely important for you to focus on attracting an audience that will bring you business. One thing that you can do is create a very simple Facebook Page Like Ad. The copy and the imagery need to appeal to your target audience and ask them to like your page. If possible, offer something of value in return for liking your page. The targeting of these ads is very important. With custom audiences, you can target your offline audiences on Facebook. You can use your email list or your phone number list to tell Facebook who the ads should appear to. Once you have created this list, you can have Facebook find users who are similar to those on your list so that you can broaden your audience. This tool is called “lookalike audiences”. Another way to target relevant people is to use the “website custom audiences” tool. This enables Facebook to show your ads to people who have visited your website in the past. Need help with your Facebook marketing campaign or your social media marketing strategy? Then contact WSI OMS today. Please follow and like...

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4 Ways to Promote Your Company’s New Facebook Page

Posted by on Apr 23, 2018 in Facebook, Social Media Marketing |

Many times, people launch a Facebook company page with the idea of promoting everything from their blogs and staff photos to products and promotions. They quickly realise that this can all be pointless if they don’t have people following their page. If you want to promote your new Facebook page, consider the following: Paid Advertising You can get your company page under the eyes of your target audience by promoting your posts. While this will cost a bit of money, you can make sure that only certain people see your posts, for example, people who are in your own location, have specifically liked certain interests or events on Facebook, or people of a specific gender. Include A Link In Your Emails How will your existing clients know about your Facebook page if you don’t tell them about it? It’s not like people browse Facebook looking for their client’s businesses, so consider sending them an email about your new page, or include a Facebook logo in your email signature that links to your page. Write A Blog Post If you have a blog, write a blog post about your company’s new Facebook page. Give clients a reason to like your page (such as access to in-store promotion details). Tell them that you will also be sharing your latest blog posts and thought leadership pieces on your Facebook page, so it’s an easy way to stay updated with relevant news from your company. Add A Follow Button On Your Website You can make it easy for your website visitors to like your Facebook page by adding a follow button on your website. Need help with your social media marketing strategy? Then contact WSI OMS today. Please follow and like...

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How to Use Facebook Campaign Goals

Posted by on Apr 5, 2018 in Facebook, Social Media Marketing |

Have you started creating Facebook ad campaigns? When you set up a Facebook campaign, you will see that you can also create ‘Conversions’, which helps you to get people to take valuable actions on your website or app. You can use the Facebook pixel or app events to track and measure conversions. If you want to track goals such as adding payment info or making a purchase, then you can start by filling in the ‘Conversions’ section of your Facebook campaign. With your campaign goal, you can specify the action you most want people to take. Facebook will then measure and reflect this in your reporting results. When you click on the drop-down menu under ‘Campaign Goal’, you will see the following list: Leads Registrations Custom conversions None of the above apply If you click on ‘None of the above apply’, then a new list will appear so that you can select a custom conversion event from your page, such as tutorial views or registrations for an event that you have created on your page. When this has been set up, you will be able to view the campaign goals in your Facebook campaign reporting. Not only will Facebook show you how many people completed the specified action, but it will also show you the cost per result (in other words, what your ad spend was to achieve conversions). Do you need help with your Facebook marketing or other social media marketing campaigns? Then contact WSI OMS today. Please follow and like...

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Important Changes to Facebook that Every Business Owners Needs to be Aware of

Posted by on Mar 7, 2018 in Facebook, Social Media Marketing |

As the owner of a business, if you have already embraced the power of social media marketing, you will probably be dedicating much of your time and energy into growing the following on your Facebook page. Seeing as though Facebook boasts nearly 2 billion users worldwide, it is no wonder that it has become a go-to hub for online marketing. However, just as the world of digital marketing is constantly evolving, so too are our favourite social media platforms. And Facebook is definitely no exception! Here are the most recent Facebook changes that every business owner needs to be aware of. Comments Are Everything  For most companies utilising social media marketing, up until now, the main goal has always been to generate as many shares and likes as possible. However, in 2018 and beyond, Facebook will be giving preference to posts that have generated the most engagement in the form of comments, rather than the posts with the highest number of likes and shares. Basically, any posts that elicit meaningful interaction will be favoured going forward. Deprioritisation  In an effort to provide its users with a more valuable browsing experience, Facebook has recently implemented new guidelines for deprioritisation. In short, your Facebook posts will be penalised for a variety of things, including: Explicit calls for engagement, Passive content (i.e. Photos or videos that are not actively engaging user response), and Public content. Knowing this, it would seem that strategic content marketing is going to be more important than ever before for those business owners hoping to make an impact on their followers. Worried about your social media marketing strategy surviving the latest Facebook newsfeed changes? Fear not! The WSI OMS team is here to help. Contact us today for more information about our broad range of online marketing services. Please follow and like...

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Why Marketers Should Start Using Facebook Messenger

Posted by on Feb 21, 2018 in Facebook, Social Media Marketing |

The way that people communicate continues to change and evolve. Consider how you communicate with different people. Perhaps you Skype with your spouse, use WhatsApp and Telegram to chat with friends, use Lync to keep in touch with work buddies and an SMS to touch base with your parents. Whatever messaging platform you use, each one has their own ‘rules of engagement’: They each have their own expected response time, They aren’t overused, and People don’t demand attention on them. These are exactly the types of intricacies and dynamics that marketers need to keep in mind when they start to incorporate Facebook Messenger into their marketing strategies. Twilio posted an intriguing infographic that stated that 66% of consumers would prefer to be reached by brands (or reach a brand) via a messaging app. Some other interesting statistics from the infographic include: More than 8 out of 10 (85%) of consumers not only want to be able to receive information but also reply to businesses or engage in a conversation. 77% of consumers keep notifications on for messaging apps. Half of the consumers prefer using native SMS (including iMessage and Android) to message businesses. Messaging is 3 to 8 times more preferred than face-to-face communications across all generations. Millennials choose messaging over email to talk to businesses. According to TechCrunch, Facebook Messenger is used by 17% of the world’s population monthly and Sprout’s research shows that 31% of US app time is spent on Facebook and messaging apps. Facebook Messenger also has an unheard-of open rate of up to 90%, which means that more marketers and companies need to start dedicating their time and budget to this platform. Please follow and like...

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