3 Tips for Optimising Paid Advertising on Facebook

Posted by on May 22, 2019 in Facebook |

Paid advertising can be a great way to boost your social media marketing strategy. However, there’s an art to getting it right. Here are three helpful tips for successfully optimising paid advertising on Facebook, courtesy of the digital marketing experts at WSI OMS.   Understand Message Matching  There is no doubt that you would like to get the best possible results for the least amount of money, right? Well, the key to this is to understand what message matching is and to use it to your advantage. In other words, match your advertising pitch to your targeted audience’s level of readiness. For example, do not try to encourage your audience to purchase something if they have yet to discover your brand as a whole.   Build Your Audience  It is no use trying to sell to an audience of followers that does not exist. Therefore, when first starting out, angle your Facebook ads to encourage people to follow you, rather than trying to push for conversions. This will help you to build your audience and is sure to lead to improved interest and conversions in the future.   Try Split Testing  Keep your ads fresh and powerful by split testing to see which big changes lead to conversion-lifts. Do not change minor aspects of the ad, such as a word here or there or the background colour of your image. Make larger, more noticeable changes, like using a custom photo and then a video to push the same message/objective.   If the world of paid advertising and social media marketing has become too complicated to manage, there is always the option of hiring a reputable digital marketing company to manage it for you. Contact WSI OMS today to learn more. Please follow and like...

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Dominate Facebook Ads With These Two Top Tips

Posted by on Mar 20, 2019 in Facebook, Social Media Marketing |

Facebook Ads are perhaps the best form of online advertising around today. Why is that? Facebook has over 2 billion users around the world, and because Facebook collects so much data from these users, including you and me, you can leverage that data to reach potential customers. The key is to run targeted ads on Facebook. And, you can do that by building custom ads through the Facebook Ads Manager platform. There are a couple things you can do to achieve this: Target Your Ads If you have a CRM or an email list of any kind, you can import that data into Facebook. Whenever you run ads (even if your ad budget is as little as R100 or R200), you can ensure that the ads you run are seen by the right audience. The biggest mistake that marketers make is throwing money at Facebook without running targeted ads. If you are a real estate agent, for example, consider targeting first-time home buyers or people who have enquired about properties. You have the data at your fingertips, so use it wisely. What Is Your Objective? Are you buying clicks, engagement, views or leads? Make sure your ads are not only targeted at the right audience, but also that the ads speak to your objective. If you are spending money on Facebook ads, you should not just throw your money away to get views or comments on a video. Have a clear objective in mind. What you want are buyers. So, make sure your objective is tailored to what your end game is. WSI OMS specialises in Facebook marketing and digital marketing. Contact us if you want to make more money from your ads! Please follow and like...

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Facebook 3D Photos: Here’s What We Know

Posted by on Dec 19, 2018 in Facebook, Social Media Marketing |

In October, Facebook rolled out a new feature that will allow users to post photos with 3D effects to their feeds. Despite the name, however, the photos won’t be fully 3D. You won’t, for example, be able to tilt your phone’s screen to see a picture of your dog from different angles. The reason why Facebook is calling it “3D” photos is because the feature gives pictures a certain amount of depth. Facebook describes the new feature as being able to look at your photograph as if the object is standing still behind a window. Not everyone will be able to post 3D photos on Facebook. For starters, you will need a phone with dual cameras. Only iPhone 7+ phones or more recent versions have this functionality on their phone. Back in May, Facebook vaguely announced that it was planning on launching a 3D option. Soon, users will see a “3D photo” option within the list of post options when they go to make a status update. Some pictures are truly enhanced by the 3D option, while others don’t look too much different. The new feature is still a work in progress, and we look forward to seeing how the social media giant will improve these functionalities in the future. Need help with your social media marketing? Then contact WSI OMS today. Please follow and like...

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Setting Up a Facebook Business Page That Allows the Public to Engage With You (Or Not)

Posted by on Nov 21, 2018 in Facebook, Social Media Marketing |

It is important to have more than one person assigned to manage your Facebook business page in case the profile of the person who created the page is ever compromised. Under the Page Roles tab in Settings, you can choose different roles such as Admin, Editor, Moderator, Advertiser, Analyst and Live Contributor. These roles give people varying degrees of access to page functions. Include at least two administrators to manage all aspects of the page and add the rest of the roles as needed. Under page settings, you can set the public’s ability to tag photos, post to your page, and reach out to you via private message. Allowing people to post to your page and tag photos is a great way to allow your online community to interact with your brand, but this may require a lot of moderation. Consider whether you will have a full-time moderator checking the content to your page before you enable this setting. We would advise disabling this feature if you are not able to moderate your Facebook business page daily. If you choose to allow people to post to your page, you can take pre-emptive measures to filter out inappropriate content or posts. The Profanity Filter in the settings tab blocks offensive language. Under the Page Moderation setting, you can block specific words so that comments and posts including these words are automatically marked as spam. If you see a competitor with an impressive Facebook strategy, you can learn from them by using the feature “Pages to Watch”, which is located under the Insights tab. Need help with your social media marketing? Then contact WSI OMS today. Please follow and like...

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Do a Test Broadcast Before You Go Live On Facebook

Posted by on Nov 13, 2018 in Facebook, Social Media Marketing |

After you have checked your internet speed and set up all the equipment you need for your Facebook Live stream, you will need to do a test broadcast. Here is what to do: Press the Live button but make sure the Live Broadcast is going only to you. In the Facebook settings, you get to choose who the broadcast is going to. There is an option to broadcast to “Only Me” which means that nobody else will be able to see it. During this test, make sure that the background looks good, that the lighting is sufficient, that your audio sounds good and everything is set up the way you want it. If you are doing Facebook Live for sales or promotional purposes, do a quick run through of the content that you are going to be presenting during your test broadcast. That way, you will feel more relaxed and you can also watch the test broadcast to give you some feedback before you go live to the public. Tell people that you are about to go live. This can be as simple as posting a few tweets, Instagram updates or Facebook status updates that you are about to go live. When you start talking, deliver the hook of your content so that people are immediately engaged. Need help with your Facebook marketing and social media marketing? Then contact WSI OMS today. Please follow and like...

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Setting up Your Equipment for Facebook Live

Posted by on Nov 12, 2018 in Facebook, Social Media Marketing |

The last thing you want to do when you go live on Facebook is tweaking and changing things. Here is how to set up your equipment for Facebook Live: Check Your Upload Speed Before you start filming, make sure you have at least a 2 to 2.5 Mbps for Facebook Live. Be aware of other people who may be sharing your internet connection. If you are in an office, other people may start downloading files, which can slow down your internet speed significantly. If your internet speed is less than 2 to 2.5 Mbps, you should either try to find a different internet connection or use LTE instead of Wi-Fi. If there’s no way to get a faster internet speed, then be sure to let your viewers know that you may experience problems because you are not sure about the internet speed in your location. Set Up Your Equipment Set up things like your camera, your tripod (if you are using one), and make sure that everything is at the right height and stable. Check your audio and your lighting before you start filming. You do not need any special gear beyond your phone’s camera, but if you are going to be doing Facebook Live streams regularly, you might want to consider investing in a portable microphone and a mini tripod so that you are getting your phone out of your hands and into a stable position. If you are using a Mac or a PC to go live, you can use similar gear. You can simply use your Facebook browser to go live or you can use software such as Ecamm Live, OBS or Wirecast. There are many options for Facebook Live, but no matter which way you are going, the important thing is to make sure everything is set up correctly. Need help with your Facebook marketing and social media marketing? Then contact WSI OMS today. Please follow and like...

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