Building a competition on Facebook

Posted by on Dec 8, 2011 in Facebook |

Running a Facebook competition can increase your website traffic and improve on your consumer interaction, but it has to be done well. Asking people to “Like” your Facebook Page for no reason (or to stand a chance to win a prize) is the common train of thought – but this just means you’re buying fans. If you want people to Like your page, you have to offer them some sort of value. Running a competition on Facebook is a great way to reach more people, but you have to make sure your competition offers an experience instead of just acting as a vehicle to increase the number of fans on your page. What to do? Define it. Have a theme, a goal and specific outcomes. Knowing you want to launch a Facebook competition is a start – now you have to come up with the mechanics of the competition. Get involved. Get everyone in your company hyped up about the competition and ask your employees to blog about it and comment on your page. Send out a mail about the competition, tell your clients about it and make sure everyone knows. Produce content. If your Facebook competition has a festive season theme, write blogs and articles about the theme and post it on your Facebook page. Also make sure you have all the competition details posted on your website and page so that everyone is aware of the details and dates. Fans only. Let people know that they have to be a fan on your page to stand a chance to win. (As a side note – make sure you’re giving away something cool to make sure people get involved). Follow up content. If you’re running the competition over a few weeks, you’re going to need content to keep people interested. Write blogs surrounding the theme of your competition. Try to get your fans to also contribute content (this could be a part of the competition). Customise your page. Everyone has a Facebook page, but not everyone has a customised page with tailored graphics that match their websites. Invest in a customised Facebook page if you want to stand out. Need advice on setting up a Facebook competition? Contact WSI. Please follow and like...

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Fascinating Facebook Facts

Posted by on Sep 13, 2011 in Facebook |

Facebook, its growth and success is unprecedented in the modern world of digital Marketing. The facts below highlight the true scale of Facebook and its users’ activity. But will we ever see a communications platform of this size again? What’s going to be the next big thing? Google+ hasn’t had quite the impact as yet that we were expecting. 1 in every 13 people on Earth is on Facebook 35+ demographic represents more than 30% of the entire user base In 20 minutes 1,000,000 links are shared on Facebook In 20 minutes 1,484,000 event invites are posted In 20 minutes 1,323,000 photos are tagged In 20 minutes 1,851,000 status updates are entered In 20 minutes 1.972 million friend requests are accepted In 20 minutes 2,716,000 photos are uploaded In 20 minutes 2,716,000 messages are sent In 20 minutes 10.2 million comments are posted In 20 minutes 1,587,000 wall posts are written 750 million photos were uploaded to Facebook over New Year’s weekend 48% of 18 to 34 year olds check Facebook right when they wake up 50% of active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook There are over 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups and events Average user creates 90 pieces of content each month More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. More than 70 translations available on the site About 70% of Facebook users are outside the United States Over 300,000 users helped translate the site through the translations application Entrepreneurs and developers from more than 190 countries build with Facebook Platform People on Facebook install 20 million applications every day Every month, more than 250 million people engage with Facebook on external websites Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day More than 2.5 million websites have integrated with Facebook. There are more than 250 million active users currently accessing Facebook through their mobile devices People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products Al Pacino’s face was on the original Facebook homepage One early Facebook function was a file sharing service The first “Work Networks” as well as the original educational networks  included Apple and Microsoft The meaning of the term poke has never been defined There is an ‘App’ to see what’s...

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