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Facebook pages are now integrated into your Klout score

Posted by on Oct 26, 2012 in Facebook, Social Media Marketing | 0 comments

On Friday, 28 September, Klout announced that they will be supporting Facebook pages, which means that your Facebook page will also influence your Klout score. Now you can login to your Klout account and connect your company’s Facebook page so that your Facebook activity can help you boost your Klout score. Last month, Klout updated their look and revamped their scoring methods. “We went from about 100 variables that we were looking at to over 400. We went from

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Want to reach your audience on Facebook? Post on Sundays!

Posted by on Oct 18, 2012 in Facebook, Social Media Marketing | 0 comments

According to a new study by Buddy Media, many digital marketers are getting Facebook all wrong. If you’re choosing days to post content or information on Facebook, make sure you include Sundays (which is the best opportunity of the week). The study, entitled “Strategies for Effective Wall Posts: A Timeline Analysis” studied the user engagement of over 18,000 Facebook pages from some of the biggest brands in the world in order to determine how companies could m

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A few ways to get more Likes on Facebook

Posted by on Aug 6, 2012 in Facebook, Social Media Marketing | 0 comments

As social media marketers, we often tell clients that “getting more Likes” on Facebook shouldn’t be your only goal with social media marketing – because everyone knows it’s about the engagement and not the number of Likes your brand has. That said, more Likes means more people reading the content you post, more people sharing your updates and more people who are connecting with you online. A common misconception is that you simply need to post great conten

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Is Facebook experimenting with the ‘Want’ button?

Posted by on Jul 27, 2012 in Facebook, Social Media Marketing | 0 comments

A popular request (or joke) from social media users is that they need a “Dislike button” on Facebook and a “sarcasm font” for Twitter. While social media users don’t always get everything they want, brands may soon get a new way to create a following on Facebook – through a “Want” button! In the beginning of July, the tech wizards over at stumbled upon a blog post exposing an experimental Facebook “Want” button. Facebook hasn’t con

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Facebook Timeline for everyone

Posted by on Feb 9, 2012 in Facebook | 0 comments

Since the launch of the Facebook Timeline a few months ago, rumors have been spreading like wildfire around this new change. The Facebook Timeline is the latest profile persona of this social networking giant. When you update your profile to the timeline, your personal profile page can turn into a miniature time machine where you can access previous events in your life either by browsing your timeline or by clicking the year you want to view. On 24 January 2012,

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Building a competition on Facebook

Posted by on Dec 8, 2011 in Facebook | 0 comments

Running a Facebook competition can increase your website traffic and improve on your consumer interaction, but it has to be done well. Asking people to “Like” your Facebook Page for no reason (or to stand a chance to win a prize) is the common train of thought – but this just means you’re buying fans. If you want people to Like your page, you have to offer them some sort of value. Running a competition on Facebook is a great way to reach more people, but you

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