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How to maximise your Facebook video posts

Posted by on Oct 4, 2016 in Facebook | 0 comments

With video being the top performing format on Facebook, it’s a medium you really should be using for your online marketing strategy. Videos range from professionally edited pieces to short clips taken with a mobile phone, but there are things you can do to improve the videos you post. Strangely, the most watched type of Facebook videos are those relating to food – how to make something, to decorate something, how to eat something…you get the idea. Many people

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Ten simple ways to win with Facebook videos

Posted by on Jul 26, 2016 in Content Marketing, Facebook | 0 comments

Most marketers wanting to use video in their marketing will turn to YouTube – unsurprisingly, since 300 hours of video are uploaded every minute! YouTube has a massive audience, so it seems like the best platform. But Facebook is another equally large and growing video home – with four billion video streams daily, Facebook is a force to be reckoned with. Think about using Facebook for your video marketing and how you can engage with more fans on the platform.U

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What Facebook interactions reveal about your content

Posted by on Jul 13, 2016 in Facebook, Social Media Marketing | 0 comments

When looking at Facebook as one of the social media platforms where content is posted, your interactions (likes, shares and comments) can be an indication of how your content is resonating. But is it the sheer number of interactions that counts, or is it the specific number of shares that actually has an effect on the success of your content? While some believe that Facebook shares are more powerful than Likes, the Like button is the quickest way for people to share

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How to get the most from your Facebook advertising

Posted by on Jun 13, 2016 in Facebook, PPC | 0 comments

Humble beginnings Founded in February 2004 by Mark Zuckerberg, Facebook started out as an online social networking service for Harvard students. Seeing its fair share of ups and downs and legal battles, as of 27 April 2016, Facebook now boasts 109 billion daily active users, with the average user spending 20+ minutes per day on Facebook. That’s a LOT of people! And they are all potential customers. Realistically In the world of digital marketing, social media mark

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How to use Facebook for clever social marketing

Posted by on May 11, 2016 in Facebook, Social Media Marketing | 0 comments

By now, most businesses know that they should have a business Facebook page – with over a billion daily users, it’s easy to see why. There are a number of ways to grow your business and following through Facebook, well worth a shot, even if you don’t like using Facebook very much. With targeted advertising, you can reach a very specific audience, which you should have determined by looking closely at your existing customer base and buying personas. It’s quit

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A dozen things you didn’t know about Facebook

Posted by on Apr 7, 2016 in Facebook, Social Media Optimization, Website Optimization | 0 comments

With over 1.5 billion people regularly using Facebook, there’s pressure on the developers at Facebook to constantly come up with new features and products, so it can be hard to keep up with this social media storm. Even if you think you know it all, there’s probably a whole bunch of tips, tricks and interesting things you didn’t know you could do on your Facebook page or profile. So let’s look at a few, shall we? Did you know you can make your online video c

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