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How to use Facebook for clever social marketing

Posted by on May 11, 2016 in Facebook, Social Media Marketing | 0 comments

By now, most businesses know that they should have a business Facebook page – with over a billion daily users, it’s easy to see why. There are a number of ways to grow your business and following through Facebook, well worth a shot, even if you don’t like using Facebook very much. With targeted advertising, you can reach a very specific audience, which you should have determined by looking closely at your existing customer base and buying personas. It’s quit

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A dozen things you didn’t know about Facebook

Posted by on Apr 7, 2016 in Facebook, Social Media Optimization, Website Optimization | 0 comments

With over 1.5 billion people regularly using Facebook, there’s pressure on the developers at Facebook to constantly come up with new features and products, so it can be hard to keep up with this social media storm. Even if you think you know it all, there’s probably a whole bunch of tips, tricks and interesting things you didn’t know you could do on your Facebook page or profile. So let’s look at a few, shall we? Did you know you can make your online video c

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How to use Facebook Insights to monitor your social media campaign

Posted by on Mar 28, 2016 in Facebook, Social Media Marketing | 0 comments

The value in a carefully considered and researched social media marketing strategy has long been established, with businesses around the world embracing social media marketing as a means to take their brand to unparalleled levels of success. As one of the most popular social media tools, Facebook affords the perfect opportunity to engage in fruitful social selling. Yet, often businesses take their brands to Facebook without sufficiently understanding not only how to

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A simple guide to using hashtags on social media platforms

Posted by on Mar 9, 2016 in Facebook, Instagram, Social Media Marketing, Twitter | 0 comments

Thanks to social media, a lot of new words have been added to the dictionary in the past 20 or so years, with the most widely used and accepted being hashtag. So popular the word, in fact, that a baby was named Hashtag Jameson a few years ago, triggering worldwide trending and spawning a host of new hashtags, like #Foolishparents and #StupidestNameEver. Silliness aside though, hashtags are now used on many social networks, including Twitter, Instagram and Facebook.

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Facebook has a new trick up its sleeve with reactions

Posted by on Dec 23, 2015 in Facebook, Social Media Marketing | 0 comments

Those who aren’t in the know with social media, will probably not know that Facebook was set to introduce a “dislike” button a while ago. The idea seems to have been scrapped, though and Facebook is working on something new: “reactions.” Here we cover what reactions is all about and what they mean for the social network. What are “reactions”? When browsing your Facebook feed, you will certainly have noticed there are three options under each post: Like

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All you need to know about marketing with a Facebook custom audience

Posted by on Dec 9, 2015 in Facebook, Online Marketing | 0 comments

When putting together your online marketing strategy, using social media channels such as Facebook is absolutely crucial. Using social media in digital marketing isn’t an exact science, but there are tricks of the trade which have proven to be successful time and time again. One of these tricks is the use of Facebook custom audiences. Here is everything you need to know. What is a Facebook custom audience? A custom audience on Facebook is a new phenomenon which wi

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