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Social media marketing insights – What Facebook’s changes mean for you

Posted by on Jun 11, 2018 in Digital Media Marketing, Facebook, My Insights, Social Media Marketing | 0 comments

About three months ago, Facebook changed its algorithm again and many people want to know what this means for their Facebook Business Page and how it will affect the reach of the content they post on Facebook. The idea behind Facebook’s algorithm update is to go about removing corporate or public content from their site. When they announced the update, Facebook said that it is shifting the focus of its news feed to promote “meaningful” posts, mostly those shar

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How to Use Ads to Get More Relevant Facebook Likes

Posted by on Apr 25, 2018 in Facebook, Social Media Marketing | 0 comments

As any company with a Facebook page knows, getting people to like and follow your page isn’t as easy as you think it might be. If you’ve already let your clients and employees know about your Facebook page, then it’s time start thinking a bit broader to find relevant new fans. While there are tricks to getting tons of fans, these often don’t have sustainable or good effects on your business (paying people to like your page, for example, will only lead to a b

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4 Ways to Promote Your Company’s New Facebook Page

Posted by on Apr 23, 2018 in Facebook, Social Media Marketing | 0 comments

Many times, people launch a Facebook company page with the idea of promoting everything from their blogs and staff photos to products and promotions. They quickly realise that this can all be pointless if they don’t have people following their page. If you want to promote your new Facebook page, consider the following:Paid AdvertisingYou can get your company page under the eyes of your target audience by promoting your posts. While this will cost a bit of mone

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How to Use Facebook Campaign Goals

Posted by on Apr 5, 2018 in Facebook, Social Media Marketing | 0 comments

Have you started creating Facebook ad campaigns? When you set up a Facebook campaign, you will see that you can also create ‘Conversions’, which helps you to get people to take valuable actions on your website or app. You can use the Facebook pixel or app events to track and measure conversions. If you want to track goals such as adding payment info or making a purchase, then you can start by filling in the ‘Conversions’ section of your Facebook campaign. Wi

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Important Changes to Facebook that Every Business Owners Needs to be Aware of

Posted by on Mar 7, 2018 in Facebook, Social Media Marketing | 0 comments

As the owner of a business, if you have already embraced the power of social media marketing, you will probably be dedicating much of your time and energy into growing the following on your Facebook page. Seeing as though Facebook boasts nearly 2 billion users worldwide, it is no wonder that it has become a go-to hub for online marketing. However, just as the world of digital marketing is constantly evolving, so too are our favourite social media platforms. And Face

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Why Marketers Should Start Using Facebook Messenger

Posted by on Feb 21, 2018 in Facebook, Social Media Marketing | 0 comments

The way that people communicate continues to change and evolve. Consider how you communicate with different people. Perhaps you Skype with your spouse, use WhatsApp and Telegram to chat with friends, use Lync to keep in touch with work buddies and an SMS to touch base with your parents. Whatever messaging platform you use, each one has their own ‘rules of engagement’:They each have their own expected response time, They aren’t overused, and People don’t de

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