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Facebook has a new trick up its sleeve with reactions

Posted by on Dec 23, 2015 in Facebook, Social Media Marketing | 0 comments

Those who aren’t in the know with social media, will probably not know that Facebook was set to introduce a “dislike” button a while ago. The idea seems to have been scrapped, though and Facebook is working on something new: “reactions.” Here we cover what reactions is all about and what they mean for the social network. What are “reactions”? When browsing your Facebook feed, you will certainly have noticed there are three options under each post: Like

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All you need to know about marketing with a Facebook custom audience

Posted by on Dec 9, 2015 in Facebook, Online Marketing | 0 comments

When putting together your online marketing strategy, using social media channels such as Facebook is absolutely crucial. Using social media in digital marketing isn’t an exact science, but there are tricks of the trade which have proven to be successful time and time again. One of these tricks is the use of Facebook custom audiences. Here is everything you need to know. What is a Facebook custom audience? A custom audience on Facebook is a new phenomenon which wi

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Are you harnessing Facebook’s true social media marketing potential? You could be missing out on these features

Posted by on Nov 5, 2015 in Facebook, Social Media Marketing | 0 comments

Facebook is undoubtedly a top quality social media marketing tool and what makes it so great is that it’s constantly being improved on. Regular updates and changes means that new marketing features are made available almost daily and by ensuring that you stay current with the latest Facebook feature changes you can ensure that your marketing campaign yields the best possible results. Below are a few Facebook features that you might have overlooked. These can do wo

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Facebook Pages Introduces Private Messaging for Business

Posted by on Oct 21, 2015 in Facebook, Social Media Optimization | 0 comments

No one can deny the reach and power of Facebook – over 1.4 billion people visit Facebook every month and more than 900 million users check Facebook every day. Those are pretty big numbers. Not one to rest on their laurels, Facebook recently announced Pages Messaging, a new feature that is set to take the small business world by storm. People like to connect with family and friends on a personal level, through social media platforms like Facebook and Twitter, the m

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Make your email marketing campaigns and Facebook work together

Posted by on Aug 26, 2015 in E-mail Marketing, Facebook | 0 comments

While email marketing and social media marketing are two rather different fields completely, they can work amazingly when in tandem with one another. Email marketing leans more towards the aggressive side of the marketing world. It is very much I your face and direct making your consumers aware of what it is you are offering very quickly. On the other hand, social media marketing build a rapport with your client base. A Facebook page allows them to connect with you

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Social Media Marketing Tips: Effective Facebook Ads Landing Pages

Posted by on Aug 5, 2015 in Facebook, Social Media Marketing | 0 comments

When it comes to social media marketing with Facebook Ads, you will need to have landing pages in place. These pages are created in order to achieve the following:Promote social media posts. Capture real leads. Drive resource downloads. Boost sign-ups for your service.While these landing pages might be doing their bit for your online marketing campaign, there are always ways in which you can improve on these pages and their conversion rates. Consider the followi

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