Social media marketing: Facebook Blueprint Courses

Posted by on Jul 27, 2020 in Facebook, Social Media Marketing |

As more businesses seek to boost their online opportunities amid the COVID-19 lockdown, Facebook has launched 15 new, free Blueprint courses that cover a variety of key elements. As businesses worldwide are shifting their focus online, many do not know where to start. To help with this transition, Facebook Blueprint, which is their business education program, aims to educate you on the fundamentals. These courses are free, and the lessons are straightforward, contextualising concepts with storytelling and providing downloadable materials to assist in applying what you learn into practice. The full list of new courses can be viewed on the Blueprint platform. Have a look at some of the latest additions. Digital marketing: Courses to Help Businesses Maximise Their Online Opportunities  Select your social media channels  This course will help you to understand the social media landscape, choose the optimal social media channels, and create a social media map for your business. Tell your business story  The lessons explain what a brand is, why it is important to have a consistent brand, and how to create a brand for your business. Map the customer journey  The aim is to define a customer journey, describe how the customer journey relates to your marketing efforts, and create a map for your customers’ journey. Set marketing goals  Understand SMART goals, set and create SMART marketing goals for your business, and learn how to measure your progress against your SMART goals. Create and manage a content calendar  The course covers the importance of a content calendar, how content calendars work, and how to create a content calendar for your business. Facebook’s Blueprint courses offer some great insights into social media and digital marketing. Some may cater for a wider audience, so you might come across certain topics you have already mastered, but you might also gain a new perspective on things, which can cause you to reconsider or re-evaluate components of your strategy. Need help with your digital marketing and social media? Then contact WSI OMS today. Please follow and like...

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A Social media marketing guide to Facebook Ads

Posted by on Jul 17, 2020 in Facebook, Social Media Marketing |

If your social media marketing strategy does not include Facebook ads, you’re missing out on a crucial method of telling the world about your business. Because Facebook ads are becoming more complex and with new developments happening all the time, it is important to set clear goals for your Facebook ad campaigns so you can monitor your success and make the relevant changes in time.  Social Media Marketing Best Practices: Facebook Ads    Don’t aim for popularity- create objectives that drive value  With so many different advertising objectives available to your business, it can become difficult to pick the correct goals to aim for in Facebook advertising. The best plan is to determine which goals will produce the most value for your business, and aim for those objectives. Value-driving objectives no longer just include likes on your page or clicks to your website but should include conversions and brand awareness. Being popular on Facebook may help your business to reach more audience members, but if those views don’t convert into sales, they are not worth the advertising budget.  Try out Facebook’s Placement Optimisation  Placement options on Facebook include Facebook and Instagram feeds, the Audience Network, and Facebook Messenger. If you choose to activate all the placement options available to you, the Facebook Ad platform will learn which placements are the best at achieving your objectives in a cost-effective manner, enhancing your campaign performances without all the research effort from your side. Experiment with the Campaign Budget Optimisation option  Similar to the Placement Optimisation process, the Campaign Budget Optimisation lets the Facebook Ad platform find opportunities to achieve your set goals across your ad sets and give priority in the budget allocation to the ads that are performing well. This option takes away some of the control you have over your ads but can help you to spend your budget more effectively across your Facebook Ads.  Learn when to niche down and when to target broader audiences  For a long time, Facebook Ads that targeted small, niche groups performed better than broader target groups. Due to the increase in targeting and competition, it may cost more to target a smaller group with your Facebook Ad. This aspect of the Facebook Ad platform makes it crucial to understand when targeting a broader audience may be more cost-effective. If you’re trying to make your budget go further, set your audience broader so Facebook Ads can reach different people at a lower cost.  Optimise for mobile when creating  The statistics for mobile use of social media platforms alone should indicate that mobile-first creation is key to achieving success in social media marketing. If your advertisement doesn’t load correctly on a mobile device, it...

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Facebook Explores Social Selling With Video eCommerce

Posted by on Apr 15, 2020 in Facebook, Social Media Marketing |

According to Facebook, they have more than two billion users and more than 140 million businesses use their apps to connect with customers. Social selling via social media platforms such as Facebook is a growth opportunity for South African businesses.   Video eCommerce As part of its on-platform purchase option strategy, Facebook acquired a video commerce start-up. A modern twist on the original home shopping network, this video commerce business is focused on enabling users to make direct product purchases via videos being broadcast live. After all, everyone with a mobile phone watches videos.  On-Platform Purchasing Facebook has been building an on-platform cryptocurrency, aiming to facilitate fee-free fund transfers within its network. Once people are moving money around within the Facebook system, it will be so much easier for them to make on-platform purchases. Facebook is also expanding to Facebook Pay and WhatsApp Pay, with Instagram most probably the next platform for eCommerce expansion.   To expand its on-platform purchase options, Facebook also acquired an app with more than 2 million users, focused on the Indian marketplace, connecting sellers with customers through WhatsApp. Users in Thailand consider the use of live video a more effective way of presenting products and facilitating consumer queries in real-time. So, East Asian markets such as Thailand seem to be the next region for Facebook’s online shopping push.         Emerging Markets Emerging markets have billions of users, and if Facebook can expand the utility of its platforms into shopping and payments where users pay bills or use the platform as a bank, these everyday actions can become critical for Facebook. Potentially making Facebook an essential app for many users in emerging markets within Asia, South America and Africa, including South Africa.   WSI OMS can help your business expand its social selling abilities on various social media platforms, including Facebook. Create a personal, effective social media presence to engage with customers online. Contact us if you want to change your business with social selling. Please follow and like...

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The 6 Most Important Benefits of Using Facebook Advertising for Holiday Marketing

Posted by on Jan 6, 2020 in Facebook, Social Media Marketing |

Holidays are a good time to boost sales for your business as consumers find it easier to justify purchases around holidays than at most other times. But, with every other business targeting the same holiday periods with offers, standing out from all the noise can prove challenging. Smart marketers are leveraging the power of social media marketing. And, Facebook Advertising, in particular, to position their brands in front of target customers. Here are the top six benefits of using Facebook Advertising to boost your holiday marketing efforts: It Puts Your Brand and Marketing Messages in Front of More People  People are always on the look-out for great deals on gifts throughout the festive season. So, by enhancing your reach through paid advertising on Facebook, you are certain to generate a much higher number of website visitors and, hopefully, conversions.  It Helps You Target the Right People  You can ensure that your marketing budget is well-spent with Facebook’s accurate targeting options. Target by gender, age, interests and more.  It Gives You More Ad Formats to Test With  From canvas ads to slideshow ads and everything in between, the Facebook advertising platform has gone out of its way to allow marketers to really get creative.  It Enables You to Compete with the Bigger Players in Your Niche Why should you consider running Facebook ads during the holidays? Because you can be 100% certain that your competition is! The only way to keep up is to follow suit – and do it better.  It Spreads Your Marketing Messages During a Time People Are Most Likely to Buy  At any other time of the year, people will think twice before purchasing something – even if it is offered to them at a decent price. During the holidays, however, people are ready and often looking to make a purchase. Entice them with a worthwhile offer, and you are highly likely to convert them with minimal effort or spend.  Gives You the Tools to Set Your Own Budget and Track How You’re Spending It  Facebook advertising allows you to choose your budget from the get-go, so you are always aware of what you are spending.  Facebook Advertising has some of the highest conversion rates in online marketing. If you aren’t yet, it is high time you put them to work in your business. With our expertise and years of experience with online reputation management, digital marketing, and social media marketing, at WSI OMS we are the perfect people with work if you’re looking to make ground quickly. Contact us to discuss your needs. Please follow and like...

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The 6 Biggest Benefits of Facebook Advertising

Posted by on Jul 8, 2019 in Facebook, Social Media Marketing |

If you have a Facebook page for your business, chances are good that you need to use Facebook ads to grow your following and sell more. Here’s why: Your Organic Reach Is Getting Smaller Facebook is decreasing the organic reach of your posts, in other words, they are only showing your posts to a very small percentage of your fans. To increase the number of people who see your posts, you need to consider boosted Facebook posts or promoted posts. Inexpensive It is one of the most inexpensive ways to advertise. You can start with only $5 and only increase your Facebook marketing budget when you get a clear indication that you are getting the results you wanted. It Is Easy Creating a Facebook ad is very simple as you only need an image and a few lines of text.  Instant Feedback It is a great way to get instant feedback. If you are unsure about whether there is a market for your business idea or whether your product will sell, you can test your idea before you spend money. Instead of investing a considerable amount of money in product stock, for example, you can see what the interest is before you start selling. Detailed Targeting Options You can target people based on their job title, marital status, the mobile device they use, the people they follow and so much more. You can target people who are your ideal customers simply by using Facebook’s targeting options. Retargeting Options You are now able to remarket to people who have followed a specific action and have prequalified themselves for remarketing from you. Need help with your social media marketing or digital marketing campaigns? Then contact WSI OMS today. Please follow and like...

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Struggling to Create Better Ads for Facebook Stories and Feeds? Here Are Some Must-Have Tips to Help You

Posted by on Jul 1, 2019 in Facebook, Social Media Marketing |

Social media is crucial when leveraging its benefits for digital marketing strategy. Sometimes, it’s easy to forget the fact that so many people are spending their time on social media networks like Facebook. On average, there’s an estimate of 2,7 billion Facebook users around the world. Given those statistics, we wanted to help you by focusing on how to use their adverts to your benefit.  Social media marketing not only includes written content and videos, but also ads. Facebook ads help you to reach your targeted audience as well as to improve engagement. To create effective ads there are a few things to consider.    How to Improve Digital Marketing with Facebook Ads:   Make it Visible (SEO) Optimising your ads is a pivotal part of marketing so that viewers can find it. It is thus an important starting point especially for creating reach. Optimising adverts for mobile and computer use will play a role in how many people actually see your ad.   Market Your Brand Your brand is the heart and soul of your business, and how well it does depends on the marketing strategies. As a part of your strategy to get your viewers to know your brand better, you’ll need to market it with every opportunity you get. You can market your brand through your Facebook ad.   Add a Call to Action CTAs or simply known as “Call To Action” words is naturally an important method of persuasion. It is especially good to use if you want your audience to feel convinced that they really need to get in touch or sign up for a free newsletter. Make sure that your ad includes this vital element.   Speak Simply When creating a Facebook ad, it’s best to keep the language simple to encourage proper understanding. This will make it easier for your viewers to see your ad. It will also help viewers to know what you have to offer and how this item or service will benefit them.   Talk About a Discount (How the Viewer Can Save) People appreciate being privy to the price of an item, so if you’re selling something, tell them what they’ll get as a discount. Discounts usually encourage potential customers to buy, and thus they almost always increase sales.   Do you need help with your digital marketing? Call WSI OMS today! Please follow and like...

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