How to gamify your Facebook page

How to gamify your Facebook page

Facebook marketing can cost money – if you’re using paid Facebook advertising – or it could only cost the time you spend figuring out how to get people to spend more time on your page. Social media marketing is all about interrupting people. Even social media (without marketing) is a huge disruption. People basically go online to be entertained and communicate. Gamification is the process of using game mechanisms in a non-game context. People look at winning p

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It’s Facebook’s 10th Birthday!

It’s Facebook’s 10th Birthday!

We’ve known it as the ultimate social connector for years now and most people probably don’t remember life without or before Facebook. Started by a bunch of visionary students from Harvard, the social media platform has now become an institution. It benefits people all over the world personally and in business and this week, one of the most well-known, most used and most lucrative social networks turned 10 years old. From College dorm to 1.23 billion use

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These web analytics tips will help you to measure the success of your Facebook campaign

These web analytics tips will help you to measure the success of your Facebook campaign

For an effective digital marketing campaign, you need to incorporate not only a fantastic website, but also mobile marketing strategies and social media such as Facebook. Using web analytics, you can effectively incorporate all of these areas of digital marketing to create a strategy that will turn into real results. Want to measure the success of a Facebook campaign as part of this strategy? Read on to find out how web analytics can help you measure success. Using

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Mistakes that brands make on Facebook

Mistakes that brands make on Facebook

Everybody knows about the power of social media for business. Most people have also heard about the many caveats that come with using social media for marketing purposes if not performed properly. There are so many reasons why it is important for companies to maintain an online and social media presence in today’s day and age, but you have to invest the time and resources to do so properly. Facebook is one of the pioneers of the state of social media today. Many a

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Facebook: How to make the most of this social media platform

Facebook: How to make the most of this social media platform

Of all the social media platforms, Facebook has probably been the most effective at establishing a connection between consumers and brands. Despite this a lot of companies haven’t really figured out how to successfully market themselves using this medium. This is probably because they don’t know what is possible and how to do it. Here then are a few tips to ensure your company makes the most of this social media platform: Invest in Facebook advertising. It does

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More improvements for Facebook – New #hashtag support

More improvements for Facebook – New #hashtag support

For the social media generation, the hashtag is nothing new. For quite some time now, hashtags have brought together users and sharers from different platforms for literally a million reasons. People use hashtags for things like big sports games, like football or rugby (e.g. #Superugby or #UCL) and global happenings like elections and celebrity crime scandals. Big social networking sites like Twitter, Instagram and Tumblr use hashtags, and this has proven an effecti

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How to boost shares on Facebook [Infographic]

How to boost shares on Facebook [Infographic]

A blogger examined over 1.3 million Facebook updates to determine what characteristics encourage the highest level of interaction through likes, comments and shares. It comes as no surprise that posts with images enjoy the most shares, comments. In general posts that were longer in length enjoyed more shares, and posts that showed a distinct positive or negative sentiment received more interaction than neutral ones. These days more businesses want to be involved in

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How your Facebook likes reveal the real you

How your Facebook likes reveal the real you

If you think by making your profile private on Facebook, you’d be hiding key information about yourself, you’d be wrong. A new study from Cambridge University has found that just by analysing your Facebook “Likes” activity, they can find out everything from your sexual orientation to your IQ. And yes, the information as to which pages you like on Facebook is one hundred percent public. The Cambridge University team analysed the Facebook profiles of 58 000 us

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Facebook introduces new Timeline changes

Facebook introduces new Timeline changes

Facebook seems to be forever tweaking and changing their profiles and news feed designs, and the latest changes have recently announced. These being the changes to the infamous Timelines. The new design seems to be leaning more towards a visually stimulating profile, with the focus on large images. Status updates and posts will be moved to the right of the page while app information will be on the left hand side. The Timeline navigation (where you can click on a yea

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Facebook pages are now integrated into your Klout score

Facebook pages are now integrated into your Klout score

On Friday, 28 September, Klout announced that they will be supporting Facebook pages, which means that your Facebook page will also influence your Klout score. Now you can login to your Klout account and connect your company’s Facebook page so that your Facebook activity can help you boost your Klout score. Last month, Klout updated their look and revamped their scoring methods. “We went from about 100 variables that we were looking at to over 400. We went from

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