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Setting Up a Facebook Business Page That Allows the Public to Engage With You (Or Not)

Posted by on Nov 21, 2018 in Facebook, Social Media Marketing | 0 comments

It is important to have more than one person assigned to manage your Facebook business page in case the profile of the person who created the page is ever compromised. Under the Page Roles tab in Settings, you can choose different roles such as Admin, Editor, Moderator, Advertiser, Analyst and Live Contributor. These roles give people varying degrees of access to page functions. Include at least two administrators to manage all aspects of the page and add the rest o

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Do a Test Broadcast Before You Go Live On Facebook

Posted by on Nov 13, 2018 in Facebook, Social Media Marketing | 0 comments

After you have checked your internet speed and set up all the equipment you need for your Facebook Live stream, you will need to do a test broadcast. Here is what to do:Press the Live button but make sure the Live Broadcast is going only to you. In the Facebook settings, you get to choose who the broadcast is going to. There is an option to broadcast to “Only Me” which means that nobody else will be able to see it. During this test, make sure that the backgrou

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Setting up Your Equipment for Facebook Live

Posted by on Nov 12, 2018 in Facebook, Social Media Marketing | 0 comments

The last thing you want to do when you go live on Facebook is tweaking and changing things. Here is how to set up your equipment for Facebook Live:Check Your Upload SpeedBefore you start filming, make sure you have at least a 2 to 2.5 Mbps for Facebook Live. Be aware of other people who may be sharing your internet connection. If you are in an office, other people may start downloading files, which can slow down your internet speed significantly. If your interne

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Do This before You Start a Facebook Live Stream

Posted by on Nov 9, 2018 in Facebook, Social Media Marketing | 0 comments

Facebook Live is a great way to engage with your online community. Here are a few tips to get professional results from your Facebook Live posts:Plan Your ContentYou will need a simple structure of everything you want to cover in your live stream. Your structure will have a hook, which is what you will say before the introduction (it is the thing that hooks your viewer to stick around for your live stream). Your introduction will touch on the things you want to

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Managing Facebook Ad Accounts for Multiple Clients

Posted by on Jul 25, 2018 in Facebook, Social Media Marketing | 0 comments

Running Facebook ads and promoting posts for a single business is pretty straightforward, but when you start to manage multiple ad accounts on Facebook, things can quickly become tricky.   The best way to manage multiple business pages and advertising accounts on Facebook is to use Facebook Business Manager. This lets business managers more successfully share and control access to their ad accounts, pages and other assets on Facebook.   Anyone in a busines

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How to drive traffic to your website from Facebook

Posted by on Jun 20, 2018 in Facebook, Social Media Marketing, Social Media Optimization | 0 comments

It’s one thing to have engagement on your Facebook page, but it can be a whole different ballgame to get people to click away from your page and visit your website. Here are a few things that you can do to drive traffic to your website from Facebook:  Create a postSometimes it is helpful to experiment with different types of posts. You may find, for example, that people are more likely to click on your post if you have shared something to Facebook via a l

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