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Facebook Advertising – mistakes that could waste your budget

Posted by on Jul 26, 2017 in Facebook | 0 comments

Paid advertising can be a very lucrative part of your Facebook marketing strategy – if done right. There are a few common mistakes that could cost you a lot of money. It helps to know from the outset what you shouldn’t do, so that you can concentrate on what you should do and get the best ROI from Paid Facebook Advertising.   Some common Facebook marketing mistakes Not being specific enough. Facebook advertising allows you to target a particular demograp

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Social media marketing – making yourself heard in the Twitterverse

Posted by on Jul 13, 2017 in Social Media Marketing | 0 comments

Today, everyone is doing #socialmediamarketing on Twitter – particularly since Facebook locked down the ‘free social media advertising’ businesses were enjoying through their Pages. Since you now have to pay to ‘boost’ your Facebook Page post to even reach all the people who Like your Page, the social media marketing community have turned, in unison, like a flock of sparrows, into a whole new Universe – the ‘Twitterverse’ – where a whole new race i

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Tips for your ecommerce Christmas in July campaign

Posted by on Jul 3, 2017 in Social Media Marketing | 0 comments

Whoever came up with the whole ‘Christmas in July’ concept did us all a favour – the businesses that traditionally have had to face a dip in sales in the winter months and consumers who can look forward to a celebration in the middle of the year for a no real good reason – hopefully with a second lot of presents and more champagne. And ecommerce marketing is on top of it. Christmas in July The origins are obscure, many and predate the internet by alm

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9 Fast Facts about Facebook

Posted by on Jun 22, 2017 in Facebook, Social Media Marketing | 0 comments

When it comes to social media marketing, everyone knows that Facebook is king! Can you believe that this social media powerhouse has been in existence for 13 years already? To celebrate, we have compiled a list of 9 fast facts about Facebook you probably didn’t know before. Enjoy!  Facebook’s First Major Investor The first major investor in the platform was PayPal co-founder, Peter Thiel. Way back in 2004, he took the plunge and invested $500,000 in th

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Are Teens Your Target Market? These Are the 3 Most Important Social Media Platforms to Focus On

Posted by on Jun 6, 2017 in Social Media Marketing | 0 comments

Snapchat seems to be all the rage at the moment. However, you will be surprised to learn that when it comes to effective social media marketing, a business with teens as its main target market, the focus should still be on the 3 of the digital world’s old faithfuls: Facebook, YouTube and Instagram.   Facebook Teens spend more time on Facebook than they do on any other social media platform. Here are some tips for succeeding in getting their attention:  

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