Paid advertising can be a very lucrative part of your Facebook marketing strategy – if done right. There are a few common mistakes that could cost you a lot of money. It helps to know from the outset what you shouldn’t do, so that you can concentrate on what you should do and get the best ROI from Paid Facebook Advertising. Some common Facebook marketing mistakes Not being specific enough. Facebook advertising allows you to target a particular demograp
Today, everyone is doing #socialmediamarketing on Twitter – particularly since Facebook locked down the ‘free social media advertising’ businesses were enjoying through their Pages. Since you now have to pay to ‘boost’ your Facebook Page post to even reach all the people who Like your Page, the social media marketing community have turned, in unison, like a flock of sparrows, into a whole new Universe – the ‘Twitterverse’ – where a whole new race i
Whoever came up with the whole ‘Christmas in July’ concept did us all a favour – the businesses that traditionally have had to face a dip in sales in the winter months and consumers who can look forward to a celebration in the middle of the year for a no real good reason – hopefully with a second lot of presents and more champagne. And ecommerce marketing is on top of it. Christmas in July The origins are obscure, many and predate the internet by alm
When it comes to social media marketing, everyone knows that Facebook is king! Can you believe that this social media powerhouse has been in existence for 13 years already? To celebrate, we have compiled a list of 9 fast facts about Facebook you probably didn’t know before. Enjoy! Facebook’s First Major Investor The first major investor in the platform was PayPal co-founder, Peter Thiel. Way back in 2004, he took the plunge and invested $500,000 in th
Snapchat seems to be all the rage at the moment. However, you will be surprised to learn that when it comes to effective social media marketing, a business with teens as its main target market, the focus should still be on the 3 of the digital world’s old faithfuls: Facebook, YouTube and Instagram. Facebook Teens spend more time on Facebook than they do on any other social media platform. Here are some tips for succeeding in getting their attention:
Instagram is a mobile photography application that Facebook bought for $1 billion in 2012. Let’s see how it all started and lead to the BIG take over and how the company is doing now.This is 139 facts and stats about the app that shook the mobile photography world.